Delta Motors Corporation: Difference between revisions
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{{Infobox company |
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|name = Delta Motors Corporation |
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|company_logo = |
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|type = [[Privately held company|Private]] |
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|fate = Dissolved following political disfavor<ref name="Doner">{{citation | title = Driving a Bargain: Automobile Industrialization and Japanese Firms in Southeast Asia | last = Doner | first = Richard F. | publisher = University of California | location = Berkeley, Los Angeles, and Oxford | page = 81 | year = 1991 | isbn = 0-520-06938-2 }}</ref> |
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|defunct = 1984 |
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|foundation = 1962 |
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|location_city = [[Manila]] |
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|location_country = [[Philippines]] |
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|locations = <!--# of locations--> |
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|key_people = [[Ricardo Silverio]] |
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|area_served = [[Philippines]] |
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|industry = [[Manufacturing]], [[automotive industry]] |
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|products = [[Automobile]]s, [[engine]]s |
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|parent = |
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|slogan = |
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|dissolved = 1988 |
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|footnotes = |
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|intl = Yes |
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}} |
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'''Delta Motors Corporation''' is a now defunct automobile company from the Philippines, formed by [[Ricardo Silverio]]. It operated under a technical tie-up with [[Toyota Motor Corporation]] of Japan,<ref name="D43">Doner, p. 43</ref> but also produced its own range of small off-roaders called the "Delta Mini Cruiser". Delta Motors was founded in 1962 and continued to be Toyota's local assembler and distributor until 1984.<ref name=Toy75>{{cite web | url = http://www.toyota-global.com/company/history_of_toyota/75years/data/automotive_business/production/production/overseas/advancement/index.html | publisher = [[Toyota Motor Corporation]] | title = Activities by region: Asia: Philippines | work = 75 Years of Toyota | accessdate = 2014-10-04 }}</ref> |
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==History== |
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In addition to assembling Toyota's for the local market, Delta also used their own name to market the "Mini Cruiser", a little off-roader appearing a lot like a scaled-down [[Toyota Land Cruiser (J40)|40-series Toyota Land Cruiser]] and using Toyota engines and other technology. It was developed in the mid-seventies especially for the [[Philippine Army]] as the M-1777, but was also sold commercially. The Mini Cruiser (sometimes called the Explorer) was even exported, to [[Colombia]], [[Papua New Guinea]], the Middle East and to Italy.<ref>Doner, p. 316</ref> In Italy it was sold by Gandin Auto from 1980.<ref>{{Cite journal | editor = Marin, Gianni | title = A Torino passerella delle nostre passioni | trans_title = Our passions, on parade in Turin | author = Anselmi, Gian Piero | date = July–September 1984 | journal = Auto in Fuoristrada | volume = 3 | issue = 7 | pages = 43, 46 | publisher = Rusconi Editore | location = Milan | language = Italian }} <br>Imported by Plan Motor Italia of Turin, the car was marketed by Gandin Auto in Treviso. The engines originally offered were a Philippine-built Toyota 1587 cc four-cylinder ([[Toyota R engine#12R|12R]]) with 69 PS, or the [[List of Isuzu engines#C190|Isuzu C190]] 1951 cc diesel engine with 63 PS. After a reintroduction and some changes first presented at the 1984 ''Expofuoristrada'' in Turin, the diesel was replaced by [[VM Motori]]'s 2393 cc "[[List of VM Motori engines#HR492|HR492]]" turbodiesel (100 PS) which was installed by the importer. 1984 prices ranged from 15,024,000 for 4AG-engined version to 19,972,000 lira for the turbodiesel (p. 163).</ref> About 500 units were sold in Italy until supplies dried up in 1986, following Delta's untimely bankruptcy in 1984.<ref name="DMCsite">{{cite web | title = Delta Mini Cruiser | url = http://sites.google.com/site/deltaminicruiser/ | accessdate = 2011-12-22 }}</ref> The now rare Delta Mini Cruiser also became available as a two-seater pickup truck, estate, van, and as a five-seater jeep in the 1980s. |
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An interesting development was one of the first "Asian Utility Vehicles" (AUV), the [[Toyota Tamaraw]]. This little utilitarian car was based on the Indonesian Kijang, and the "Tamaraw" name continues to be used in the Philippine market today, also becoming a colloquial term for any AUV. Toyota themselves refer to this car as a BUV, for "Basic Utility Vehicle". The BUV was intended to be a general-purpose vehicle for developing countries, designed to meet local needs and facilitate technology transfers in order to respond to the domestic production policies of various Asian countries. Philippine assembly began in December 1976.<ref name=Toy75/> |
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Delta also built Toyota's [[Toyota R engine#12R|12R]] engine, the tools and die-sets for which were acquired through the [[Philippine National Bank]] (PNB) as part of Japan's war reparations to the Philippines. |
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[[File:Delta Mini Cruiser (Philippine Army).jpg|thumb|right|Long wheelbase Delta Mini Cruiser belonging to the [[Philippine Army]]]] |
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===The end=== |
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The politically powerful Silverio fell out of favor with then [[President of the Philippines|Philippine president]] [[Ferdinand Marcos]] during the Philippine economic downturn in the [[Economic history of the Philippines_(1973–1986)|early eighties]].<ref name="Doner"/> Operations came to a halt in December 1983 and by March 1984 Toyota cancelled their tie-up. The company was dissolved in 1988, with 35% going to Toyota and [[Mitsui]] and the remaining 65% going to the [[Philippine National Bank]].<ref name="D43"/> Since August 1988 Philippine market Toyotas have been assembled and sold there by a wholly owned subsidiary called Toyota Motor Philippines (TMP).<ref name=Toy75/> |
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==Toyota Models== |
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*[[Toyota Corolla]] |
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*[[Toyota Corona]] |
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*[[Toyota Cressida]] |
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*[[Toyota Crown]] |
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*[[Toyota Hiace]] |
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*[[Toyota Land Cruiser]] |
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*[[Toyota Starlet]] |
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*[[Toyota Kijang|Toyota Tamaraw]] |
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==Basketball== |
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The company was active in professional basketball from 1973 to 1983 with its popular [[Toyota Super Corollas|Toyota basketball team]], bannered by superstars like [[Alberto Reynoso]], [[Robert Jaworski]], [[Francis Arnaiz]] and [[Ramon Fernandez]]. |
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==References== |
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{{reflist}} |
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{{Automotive industry in the Philippines}} |
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[[Category:Motor vehicle manufacturers of the Philippines]] |
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[[Category:Motor vehicle assembly plants in the Philippines]] |
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[[Category:Toyota subsidiaries]] |
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[[Category:Companies based in Manila]] |
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[[Category:Defunct companies of the Philippines]] |
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[[Category:Philippine subsidiaries of foreign companies]] |
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Revision as of 01:41, 23 December 2016
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