Toyota Motor Philippines

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Toyota Motor Philippines Corporation
Subsidiary
Founded
  • 1988
Headquarters Toyota Special Economic Zone 4026, Santa Rosa-Tagaytay Highway, Santa Rosa City, Laguna, Philippines
Key people
Mr. Satoru Suzuki (President)
Products Automobiles
Parent Toyota Motor Corporation
Website www.toyota.com.ph

Toyota Motor Philippines Corporation (TMPC) is a subsidiary of Toyota Motor Corporation, based in Santa Rosa, Laguna, Philippines, responsible for the assembly and distribution of Toyota vehicles in the Philippines since 1988. The company was established on August 3, 1988, as a joint venture between Toyota Motor Corporation, Mitsui & Company Limited and GT Capital Holdings, Inc..

TMPC is the largest automotive company in the country, with the widest vehicle line-up of 17 models and a sales distribution and service network composed of 47 dealerships nationwide. Its main production facility, the 82-hectare Toyota Special Economic Zone (TSEZ), is located in Santa Rosa, Laguna for assembling cars. TMPC is also the provider of financial services unit, Toyota Financial Services Philippines, and Lexus Manila, Inc., the official distributor of Lexus cars.

Toyota history in the Philippines[edit]

Toyota's presence in the Philippines dates back to 1962 through Delta Motor Corporation, a company established by Ricardo C. Silverio, Sr. to assemble and distribute Toyota vehicles for the Philippine market. Delta participated in the development of the Toyota Tamaraw (known outside of the Philippines as the Toyota Kijang), one of the first "Asian Utility Vehicles" (AUV). Internally, Toyota Motor Corporation refers to this car as a BUV ("Basic Utility Vehicle). The BUV was intended to be a general-purpose vehicle for developing countries, designed to meet local needs and facilitate technology transfers in order to respond to the domestic production policies of various Asian countries. In December 1976, production of the Toyota Tamaraw commenced at the Delta plant in Parañaque. Delta also built Toyota's 12R engine, the tools and die-sets for which were acquired through the Philippine National Bank (PNB) as part of Japan's war reparations to the Philippines. The company also developed its own Delta Mini Cruiser, a scaled-down 40-series Toyota Land Cruiser which used Toyota engines and other technology. It was developed in the mid-1970s specifically for the Philippine Army as the M-1777, but was later also sold commercially at the end of its model life. The Mini Cruiser (sometimes called the Delta Explorer) was even exported to other countries.[1] In Europe, it was sold by Gandin Auto from 1980.[2] About 500 units in Europe, were sold until supplies dried up in 1986, following Delta's untimely bankruptcy in 1984.[3] The now rare Delta Mini Cruiser also became available as a two-seater pickup truck, estate, van, and as a five-seater jeep in the 1980s.[4]

Long wheelbase Delta Mini Cruiser belonging to the Philippine Army

The popularity of the Toyota brand was also contributed by Delta's professional basketball team, the Toyota Super Corollas, bannered by superstars Robert Jaworski, Ramon Fernandez and Francis Arnaiz.

Delta Motor Corporation collapsed during the Philippine economic downturn in the early 1980s. Operations came to a halt in December 1983 and by March 1984, Toyota ended its tie-up with Delta Motor Corporation. The company was dissolved by 1988.

After a five-year absence, Toyota directly entered the Philippine market with the establishment of Toyota Motor Philippines Corporation (TMPC) in 1988.

Current cars manufactured at TMPC[edit]

References[edit]

  1. ^ Doner, p. 316
  2. ^ Anselmi, Gian Piero (July–September 1984). Marin, Gianni, ed. "A Torino passerella delle nostre passioni" [Our passions, on parade in Turin]. Auto in Fuoristrada (in Italian). Milan: Rusconi Editore. 3 (7): 43, 46. 
    Imported by Plan Motor Italia of Turin, the car was marketed by Gandin Auto in Treviso. The engines originally offered were a Philippine-built Toyota 1587 cc four-cylinder (12R) with 69 PS, or the Isuzu C190 1951 cc diesel engine with 63 PS. After a reintroduction and some changes first presented at the 1984 Expofuoristrada in Turin, the diesel was replaced by VM Motori's 2393 cc "HR492" turbodiesel (100 PS) which was installed by the importer. 1984 prices ranged from 15,024,000 for 4AG-engined version to 19,972,000 lira for the turbodiesel (p. 163).
  3. ^ "Delta Mini Cruiser". Retrieved 2011-12-22. 
  4. ^ "Activities by region: Asia: Philippines". 75 Years of Toyota. Toyota Motor Corporation. Retrieved 2014-10-04. 

External links[edit]