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'''Limited Edition''' ('''LE''') '''candy''' is specialized [[candy]] manufactured for a [[Special edition|limited time period]], typically eight to twelve weeks.<ref name="kirsche">Kirsche, Michelle L. 2005, April 11. "[http://www.findarticles.com/p/articles/mi_m3374/is_5_27/ai_n13648877 LE candy provides short—but sweet—sales boosts]." ''Drug Store News''.</ref> Limited-edition as a candy marketing strategy was first used in 2003; by August 2005, more than 60 limited-edition candy varieties had been marketed.<ref name="bic">Jim Echeandia. 2005, August. "Limited editions add interest, sales: does limited edition candy have unlimited potential? The jury is still out, but so far, so good." ''Business and Industry Confectioner''. Vol. 90 No. 6. p. 33.</ref>
'''Limited Edition''' ('''LE''') '''candy''' is specialized [[candy]] manufactured for a [[Special edition|limited time period]], typically eight to twelve weeks.<ref name="kirsche">Kirsche, Michelle L. 2005, April 11. "[http://www.findarticles.com/p/articles/mi_m3374/is_5_27/ai_n13648877 LE candy provides short—but sweet—sales boosts] {{webarchive|url=https://web.archive.org/web/20060619072254/http://www.findarticles.com/p/articles/mi_m3374/is_5_27/ai_n13648877 |date=2006-06-19 }}." ''Drug Store News''.</ref> Limited-edition as a candy marketing strategy was first used in 2003; by August 2005, more than 60 limited-edition candy varieties had been marketed.<ref name="bic">Jim Echeandia. 2005, August. "Limited editions add interest, sales: does limited edition candy have unlimited potential? The jury is still out, but so far, so good." ''Business and Industry Confectioner''. Vol. 90 No. 6. p. 33.</ref>


Hershey's Dark Kisses (released as limited-edition in July 2003),<ref name="kirsche"/> Kit Kat White Chocolate,<ref name="bic"/> and Reese's White Chocolate<ref name="bic"/> were eventually made permanent due to customer demand.
Hershey's Dark Kisses (released as limited-edition in July 2003),<ref name="kirsche"/> Kit Kat White Chocolate,<ref name="bic"/> and Reese's White Chocolate<ref name="bic"/> were eventually made permanent due to customer demand.

Revision as of 00:45, 16 May 2017

Limited Edition (LE) candy is specialized candy manufactured for a limited time period, typically eight to twelve weeks.[1] Limited-edition as a candy marketing strategy was first used in 2003; by August 2005, more than 60 limited-edition candy varieties had been marketed.[2]

Hershey's Dark Kisses (released as limited-edition in July 2003),[1] Kit Kat White Chocolate,[2] and Reese's White Chocolate[2] were eventually made permanent due to customer demand.

LE candy are often used for cross-promotion with films.[1]

Some believe that LE candy merely builds upon base brand sales;[1] others believe in the long-run that they "cannibalize base brand sales."[2]

Some vendors, notably Six Flags, are reluctant to carry LE candy, preferring "proven sellers."[2]

LE brand Base brand Release date
IceBreakers Hot Cinnamon Limited Edition Tin Hershey July 2003
Kit Kat Dark Chocolate Limited Edition Hershey July 2003
Altoids Cinnamon Limited Edition Wrigley July 2003
Reese's Dark Chocolate Limited Edition Hershey July 2003
Pay Day Honey Roasted Limited Edition Hershey September 2003
Reese's Peanut Butter Cups Honey Roasted Limited Edition Hershey September 2003
Kit Kat White Chocolate Limited Edition, Cat in the Hat Hershey November 2003
Snickers Limited Edition Canister MasterFoods December 2003
Kit Kat Mint Limited Edition Hershey January 2004
Kit Kat Orange Limited Edition Hershey January 2004
Altoids Limited Edition Tin Curious George Wrigley January 2004
Cookies 'n' Chocolate Limited Edition Hershey March 2004
Cookies 'n' Mint Limited Edition Hershey March 2004
Reese's BIG CUP Peanut Butter Cup Limited Edition Hershey April 2004
Air Heads Xtremes 3 roll Variety Pack-Limited Perfetti Van April 2004
Almond Joy Piña Colada Limited Edition Hershey June 2004
TicTac Big Box Limited Edition Lemon Ferrero USA July 2004
TicTac Big Box Limited Edition Lime Ferrero USA July 2004
TicTac Big Box Limited Edition Orange Ferrero USA July 2004
Kit Kat Triple Chocolate! Limited Edition Hershey July 2004
Kit Kat White Chocolate Limited Edition Hershey July 2004
York Chocolate Truffle Mint Pattie Limited Edition Hershey July 2004
Ring Pop Limited Edition Bazooka Bubble Gum Topps Company July 2004
Ring Pop Limited Edition Cotton Candy Topps Company July 2004
Almond Joy Chocolate Chocolate Hershey July 2004
Kit Kat Inside Out Limited Edition Hershey August 2004
Reese's Big Cup King Size Limited Edition Hershey August 2004
Reese's Big Cup White Chocolate Limited Edition Hershey August 2004
Reese's Inside Out Limited Edition Hershey August 2004
S'Mores King Size Limited Edition Hershey August 2004
Nestle Crunch with Peanut Butter Limited Edition Nestle August 2004
Air Heads Popping Candy Dip Limited Time Perfetti Van August 2004
Hershey's Double Chocolate Limited Edition Hershey September 2004
Reese's PBC Extra Smooth & Creamy Limited Edition Hershey September 2004
Swoops Peppermint Limited Edition Hershey October 2004
Tootsie Roll Vanilla Flavored Midgees Limited Edition Tootsie Roll October 2004
Hershey Cookies 'n' Creme Limited Edition Hershey November 2004
Hershey's Nut Lovers Limited Edition Hershey November 2004
Hershey's White Choc w Almond Chunks Limited Edition Hershey November 2004
Reese's Pieces Peanuts & Peanut Butter Limited Edition Hershey November 2004
Ghirardelli Peppermint Bark Limited Edition Lindt & Sprungli November 2004
Hershey's Nut Lovers Limited Edition Hershey December 2004
Reese's White Chocolate PB Cups King Size Limited Edition Hershey January 2005
Reese's Fudge Peanut Butter Cups Limited Edition Hershey February 2005
Reese's Peanut Butter Lovers Limited Edition Hershey March 2005
Reese's Chocolate Lovers Limited Edition Hershey March 2005
POP'ables Almonds Limited Edition MasterFoods March 2005
POP'ables Chocolate Crisps Limited Edition MasterFoods March 2005
Ring Pop Limited Edition Cotton Candy Bubble Gum Topps Company March 2005
Twix Dark Chocolate Limited Edition MasterFoods March 2005
Creme Savers Tropicals Limited Edition Kraft April 2005
Hershey's Special Dark with Almonds Swoops Limited Edition Hershey April 2005
Crunch Dark Nestle May 2005
Finding Nemo Fruit Snacks Kellog's June 2005
Take 5 White Chocolate Limited Edition Hershey June 2005
Hershey's Extra Creamy Milk Chocolate & Heath Hershey July 2005
TwoSomes: LE Hershey's Extra Creamy Milk Chocolate & Reese's Hershey July 2005
Mini Pieces TwoSomes LE: Hershey's Extra Creamy Milk Chocolate & Whoppers Hershey July 2005
TwoSomes LE: Almond Joy Passion Fruit Milk Chocolate Limited Edition Hershey July 2005
Almond Joy Key Lime White Chocolate Limited Edition Hershey July 2005
Kit Kat Extra Creamy Hershey July 2005
Reese's Big Cup with Nuts Hershey July 2005

References

  1. ^ a b c d Kirsche, Michelle L. 2005, April 11. "LE candy provides short—but sweet—sales boosts Archived 2006-06-19 at the Wayback Machine." Drug Store News.
  2. ^ a b c d e Jim Echeandia. 2005, August. "Limited editions add interest, sales: does limited edition candy have unlimited potential? The jury is still out, but so far, so good." Business and Industry Confectioner. Vol. 90 No. 6. p. 33.

External links