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{{Use mdy dates|date=January 2017}}
{{About||the current parent company previously called DWG and Triarc|The Wendy's Company|the Australian franchise chain|Wendy's Supa Sundaes}}
{{Infobox company
| name = Wendy's
| logo = Image:Wendy's logo 2012.svg
| caption = The current logo | logo_size = 200px
| image = Wendys CIMG9282.JPG
| image_caption = Wendy's headquarters in Dublin, Ohio
| type = [[Subsidiary]]
| foundation = {{Start date and age|1969|11|15}}<br />[[Columbus, Ohio|Columbus]], [[Ohio]], [[United States|U.S.]]
| founder = [[Dave Thomas (businessperson)|Dave Thomas]]
| hq_location = 1 Dave Thomas Boulevard
| hq_location_city = [[Dublin, Ohio]]
| hq_location_country = United States
| num_locations = 6,500+<ref name="Wendy's 2016 10-K">>http://services.corporate-ir.net/SEC/Document.Service?id=P3VybD1hSFIwY0RvdkwyRndhUzUwWlc1cmQybDZZWEprTG1OdmJTOWtiM2R1Ykc5aFpDNXdhSEEvWVdOMGFXOXVQVkJFUmlacGNHRm5aVDB4TVRRek9UTTJNU1p6ZFdKemFXUTlOVGM9JnR5cGU9MiZmbj1UaGVXZW5keXNDb21wYW55XzEwS18yMDE3MDMwMi5wZGY=</ref>
| num_locations_year = January 2, 2016
| area_served = Worldwide
| key_people = {{ublist |[[Dave Thomas (businessman)|Dave Thomas]] (founder)<br />[[Wendy Thomas]] (namesake)<br />[[Emil Brolick]] ([[Chief executive officer|CEO]], Director)<ref>{{cite web |url=https://www.wendys.com/en-us/about-wendys/leadership-team |title=Leadership Team |work=Wendy's |accessdate=May 18, 2016}}</ref><br />[[John T. Schuessler]] (Former CEO, [[Chairman]], and [[President]]; <small>[2000-2006]</small>)}}
| industry = [[Restaurant]]
| products = {{ublist |[[Hamburgers]] |[[Chicken sandwich]] |[[Salads]] |[[French fries]] |[[Breakfast sandwich]] |[[Frozen dessert]]}}
| parent =
| owner = [[The Wendy's Company]]
| homepage = {{url|https://www.wendys.com/}}
}}

'''Wendy's''' is an American international fast food restaurant chain founded by [[Dave Thomas (businessman)|Dave Thomas]] on November 15, 1969, in [[Columbus, Ohio]], United States. The company moved its headquarters to [[Dublin, Ohio]], on January 29, 2006. As of 2016, Wendy's was the world's third largest [[hamburger]] fast food chain with 6,500+ locations, following [[Burger King]] and [[McDonald's]]. On April 24, 2008, the company announced a merger with [[Triarc Companies Inc.]], a publicly traded company and the parent company of [[Arby's]]. Despite the new ownership, Wendy's headquarters remained in Dublin. Previously, Wendy's had rejected more than two buyout offers from Triarc. Following the merger, Triarc became known as Wendy's/Arby's Group, and later as [[The Wendy's Company]].

As of January 2, 2017, there were a total of 6,537 locations, including 330 that are company-owned. 6,207 restaurants are [[franchising|franchised]], and 77% of them are located in North America. While Wendy's sets standards for exterior store appearance, food quality, and menu, individual owners have control over hours of operations, interior decor, pricing and staff uniforms and wages.

Wendy's [[menu]] consists primarily of [[hamburgers]], [[chicken sandwich]]es, [[French fries]] and [[beverages]], including the signature [[Frosty (frozen dairy dessert)|Frosty]], which is a soft serve frozen dairy dessert. Since phasing out their famous "Big Classic", the company does not have a signature sandwich, such as the [[Burger King]] [[Whopper]] or the [[McDonald's]] [[Big Mac]] - although, by default, the "signature sandwich" spot seems to have been filled by Dave's 1/4&nbsp;lb. Single (introduced in 2011 as Dave's Hot 'N Juicy as a reworking of the longstanding Wendy's Single, shortened to simply Dave's in 2016), a square-pattied burger made with fresh ground beef rather than round frozen patties. Wendy's uses these square hamburger patties – which hang over the edge of a circular bun – as its signature item.

==History==
[[File:Wendy's flagship restaurant (Dublin, Ohio).jpg|thumb|left|Wendy's flagship restaurant in [[Dublin, Ohio]].<ref name="Columbus Dispatch article about new flagship restaurant">{{cite web|title=Wendy's opens 'flagship' restaurant|url=http://www.dispatch.com/content/stories/business/2013/12/17/wendys-flagship.html}}</ref>]]
The chain is known for its square hamburgers, sea salt fries and the [[Frosty (frozen dairy dessert)|Frosty]], a form of soft serve ice cream mixed with frozen starches. The idea for Wendy's "old fashioned" hamburgers was inspired by Dave Thomas's trips to [[Kewpee Hamburgers]] in his home town of [[Kalamazoo, Michigan]]. The Kewpee sold square hamburgers and thick malt shakes, much like the well-known restaurant that Thomas eventually founded in [[Columbus, Ohio]], in 1969. Square patties had corners that stuck out so that customers could easily see the quality of the meat.<ref>{{cite web|last1=Taylor|first1=Kate|title=Here's why Wendy's Burgers are Square|url=http://www.businessinsider.com/why-are-wendys-burgers-square-2016-9|website=[[Business Insider]]|accessdate=September 14, 2016}}</ref> The Columbus location later added a [[Tim Hortons]] and was closed on March 2, 2007, after 38 years of business due to declining sales.<ref>{{cite web|url=http://www.bizjournals.com/columbus/stories/2008/12/22/story1.html|title=Fast food dies slow death downtown|last=Eaton|first=Dan|date=December 19, 2008|accessdate=March 8, 2009}}</ref><ref>{{cite web|url=http://www.bizjournals.com/columbus/stories/2010/04/26/daily38.html|title=Catholic Foundation opens new HQ at old Wendy's|date=April 30, 2010|work=Business First|accessdate=November 19, 2010}}</ref> Thomas named the restaurant after his fourth child [[Wendy Thomas|Melinda Lou "Wendy" Thomas]].<ref>{{cite web|url=http://www.kewpee.com/davethomas.php |title=Wendy's Founder, Dave Thomas, and the Kalamazoo Kewpee |accessdate=June 4, 2008 |date=January 8, 2002 |work=WWMT |publisher=Freedom Broadcasting of Michigan, Inc. |deadurl=yes |archiveurl=https://web.archive.org/web/20070701065215/http://www.kewpee.com/davethomas.php |archivedate=July 1, 2007 }}</ref> Photographs of her were on display at the original Wendy's restaurant until it closed.
In August 1972, the first Wendy's franchisee, L.S. Hartzog, signed an agreement for Indianapolis, Indiana.<ref>{{cite news|url=http://fastfoodgta.tripod.com/wendystimeline.htm |title=Fastfood Restaurants of the GTA - Wendy's Timeline |accessdate=November 2, 2015}}</ref> Also, in 1972, Wendy's aired its first TV commercials that were only broadcast locally in Ohio. This series of commercials was titled "C'mon to Wendy's" because they stressed Wendy's superiority through the "Quality Is Our Recipe" slogan and featured an animated Wendy similar to the one from the corporate logo along with dancing hamburgers.

The first Canadian restaurant also opened in Hamilton, ON in 1976.<ref>{{cite web | url=http://www.chch.com/first-wendys-canada-re-opens/ | title=First Wendy's in Canada re-opens | work=CHCH.com | date=July 8, 2016 | accessdate=July 10, 2016}}</ref> In December 1976, Wendy's opened its 500th restaurant, located in Toronto, Ontario, Canada.

Wendy's founded the fried chicken chain Sisters Chicken in 1978 and sold it to its largest franchiser in 1987.<ref>{{cite web|url=http://www.fundinguniverse.com/company-histories/wendy-s-international-inc-history/|title=History of Wendy's International, Inc. – FundingUniverse|publisher=|accessdate=May 30, 2015}}</ref>

In 1979, the first European Wendy's opened in [[Munich]].<ref name="history">{{cite web|url=http://www.fundinguniverse.com/company-histories/wendy-s-international-inc-history/|title=Wendy's International, Inc. History|publisher=fundinguniverse.com|accessdate=September 22, 2015}}</ref> The same year Wendy's became the first fast-food chain to introduce the [[salad bar]].<ref name="salad">{{cite news|url=http://www.news-record.com/content/2010/07/09/article/wendys_launches_new_salad_line_tests_breakfast
|title=Wendy's launches new salad line, tests breakfast|work=[[News & Record]]|agency=Associated Press|date=July 9, 2010|accessdate=July 9, 2010}}</ref>

Wendy's entered the Asian market by opening its first restaurants in Japan in 1980, in Hong Kong in 1982 and in the [[Philippines]] and Singapore in 1983.<ref name=Japan>{{cite web|url=https://www.wsj.com/articles/SB10001424052748703522904574589342577248268|title=Wendy's Exits Japan Amid Stiff Competition|last1= Kachi|first1=Hiroyuki|publisher=wsj.com |accessdate=September 24, 2015}}</ref><ref name=HongKong>{{cite book |last= M. Hawes|first=Jon |date= 2015|title=Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference|location= Akron,OH,USA|publisher= Springer International Publishing|page=164 |isbn=978-3-319-17055-8}}</ref><ref name=Philippines>{{cite web|url=http://in.reuters.com/article/2011/02/23/idUS250084+23-Feb-2011+BW20110223|title=Wendy`s/Arby`s Group Announces Development Agreement with Wenphil Corporation|publisher=reuters.com |accessdate=September 24, 2015}}</ref><ref name=Singapore>{{cite web|url=http://www.stockbloghub.com/2009/12/16/wen-wendy%E2%80%99sarby%E2%80%99s-group-opens-store-in-singapore/23017|title=(WEN) Wendy's/Arby's Group Opens Store in Singapore|publisher=stockbloghub.com |accessdate=September 24, 2015}}</ref> In 1984, Wendy's opened its first restaurant in [[South Korea]].<ref name=Korea>{{cite journal |last=SCHUMAN |first=MICHAEL|last2=GIBSON |first2=RICHARD |date=November 27, 1998 |title=Following Wendy's Exit, Koreans Munch on Winner's |url= http://www.wright.edu/~tdung/wendy_korea.htm |journal=Wall Street Journal |location=SEOUL, South Korea |publisher= reuters.com |access-date=September 23, 2015}}</ref>

In response to a 1986 slowdown in the chain's performance, Wendy's restructured its cleanliness standards, menu, and other operational details to ensure that stores met the goals and standards of the parent company so that its franchises were competitive in the market.<ref name="info">{{cite web|title=Hoover's profile of Wendy's |url=http://www.answers.com/topic/wendy-s-international?cat=biz-fin |author=Hoovers.com |date= |accessdate=June 29, 2007 |publisher=Answers.com}}</ref> Wendy's closed all its outlets in Hong Kong in 1986 and in Singapore in the following year.<ref name=HongKong/><ref name=Singapore/>
[[File:Modern_Wendy's_Classic_Logo.jpg|thumb|right|A Wendy's restaurant in [[Kingston, Ontario]], built just before the introduction of the new logo in 2012.]]
From 1988 to 1990, Wendy's expanded operations globally to [[Mexico]], [[New Zealand]], [[Indonesia]], [[Greece]], [[Turkey]], [[Guatemala]], as well as the U.S. Naval Base in [[Naples]], Italy.<ref>{{cite web|url=http://www.dispatch.com/content/stories/local/2008/04/24/timeline.html|title=Wendy's timeline|publisher=The Columbus Dispatch |accessdate=September 23, 2015}}</ref><ref>{{cite press release |url= http://www.nku.edu/~fordmw/ProjectWendys.doc |last= Williams|first= Zach|date= December 4, 2002 |title= Wendy's An Operations Management Analysis |access-date=September 23, 2015}}</ref> In 1988, Wendy's expanded its bar to a full-blown buffet called the Superbar for $2.99. The Superbar had various stations: "Mexican Fiesta", the Italian "Pasta Pasta," and the "Garden Spot", salad and fruit. The Superbar was popular but difficult to maintain thus was discontinued in 1998.<ref>{{cite news|last=Velasco|first=Schuyler|title=10 fast foods that have disappeared: 2. Superbar |url=http://www.csmonitor.com/Business/2013/0821/10-fast-foods-that-have-disappeared/Superbar|accessdate=March 11, 2014|newspaper=Christian Science Monitor|date=August 21, 2013}}</ref>

In 1989, Wendy's opened its first restaurant in Greece at [[Syntagma Square]] being the first foreign fast-food chain in the country. After opened 12 restaurants in 3 cities the company finally abandoned the Greek market in 2002.<ref>{{cite web|url=http://www.tovima.gr/finance/article/?aid=84213|title=Το καρέ των ταχυφαγάδικων|language= Greek|publisher=tovima|accessdate=September 22, 2015}}</ref>

In 1996, the chain expanded in [[Argentina]] by opening 18 local restaurants. However, all of them closed only four years later due to the economic crisis in the country.<ref>{{cite web|url=http://edant.clarin.com/diario/2000/11/29/e-01901.htm|title=Wendy's se fue de la Argentina|publisher=clarin.com|accessdate=September 22, 2015}}</ref>

In 1998, Wendy's pulled out of [[South Korea]] by closing all its 15 restaurants and in 2000 exited from the UK, [[Argentina]], and Hong Kong.<ref name="history"/><ref name="Korea"/><ref>{{cite web|url=https://www.thecaterer.com/articles/28286/wendy39s-uk-pull-out-nets-1631.5m|title=Wendy's UK pull-out nets £1.5m|publisher=the caterer|accessdate=September 22, 2015}}</ref>

Garden Sensations salads were added in 2002.<ref name="salad"/>

Wendy's signed a franchise agreement to re-enter the Singapore market in 2009<ref name=Singapore/> though that agreement was short-lived; in April 2015, Wendy's ceased operation in the country and closed all the restaurants.<ref>{{cite web|title=Wendy's closure in April 2015|url=http://popspoken.com/issues/2015/05/reactions-to-wendys-singapore-closure-drop-in-standards-caused-food-poisoning|accessdate=July 31, 2015}}</ref>

In 2011, Wendy's returned to Japan and Argentina announcing a development agreement for 50 restaurants in the country.<ref name=Japan2>{{cite web|url=http://www.ft.com/intl/cms/s/0/f5c37efc-313e-11e1-aeec-00144feabdc0.html#axzz3mdwtSgxL|title=Wendy’s re-enters Japanese market|last1= Nakamoto|first1=Michiyo|publisher=FT.com |accessdate=September 24, 2015}}</ref><ref>{{cite web|url=http://ir.wendys.com/phoenix.zhtml?c=67548&p=irol-newsArticle&ID=1520912|title=Wendy's/Arby's International Announces Argentina Development Agreement|publisher=Wendy's/Arby's Group, Inc.|accessdate=September 23, 2015}}</ref> It also entered the Russian market for first time with plans to open 180 restaurants over a 10-year period.<ref name=Russia>{{cite web|url=http://www.rt.com/business/176356-wendys-leaves-russia-bloomberg/|title=Wendy’s leaves Russian market over beef with local manager |publisher=rt.com|accessdate=September 23, 2015}}</ref>

In 2013, Wendy's opened the first restaurant in [[Georgia (country)|Georgia]] and made a deal to open 25 restaurants in Georgia and the [[Republic of Azerbaijan]].<ref>{{cite web|url=http://www.globalmeatnews.com/Industry-Markets/Wendy-s-makes-moves-in-Eastern-Europe?utm_source=copyright&utm_medium=OnSite&utm_campaign=copyright|title=Wendy's makes moves in Eastern Europe|publisher=globalmeatnews.com|accessdate=September 23, 2015}}</ref>

In 2014, Wendy's closed all its restaurants in Russia.<ref name=Russia/> In September 2014, several pork based products were introduced to be on sale until early November. These included a standard pulled pork sandwich with slaw and three sauce options, a BBQ Pulled Pork Cheeseburger and cheese fries with pulled pork, cheddar cheese sauce, onions, and barbecue sauce.<ref>{{cite web|url=http://www.zacks.com/stock/news/148727/can-wendys-focus-on-new-pork-items-beat-rising-beef-costs|title=Can Wendy's' Focus on New Pork Items Beat Rising Beef Costs?|author=Zacks Investment Research|date=May 30, 2015|work=Zacks Investment Research|accessdate=May 30, 2015}}</ref>

In May 2015, Wendy's announced they would be expanding into [[India]], with its first outlet located in [[Gurgaon]].<ref>{{cite web|url=http://food.ndtv.com/food-drinks/wendys-worlds-third-largest-burger-chain-to-open-outlet-in-gurgaon-india-760768|title=Wendys, Worlds Third Largest Burger Chain to Open Outlet in India - NDTV Food|work=food.ndtv.com|accessdate=May 30, 2015}}</ref>

Wendy's is planning to sell 540 of its restaurants. The divesture is the second step in a three-step action plan to improve the brand. Other steps include new openings and remodeling of existing stores. In 2015, the brand expects to open 80 new restaurants. It will remodel 450 of its existing locations. The brand's goal is to remodel at least 60% of its North American locations by 2020 year-end.<ref>{{Cite web|title = More Restaurant Chains Cooking Up Plans to Cash In on Real Estate - CoStar Group|url = http://www.costar.com/News/Article/More-Restaurant-Chains-Cooking-Up-Plans-to-Cash-In-on-Real-Estate/174319?rpt=1|website = www.costar.com|accessdate = November 14, 2015}}</ref> In September 2016, it was announced that JAE Restaurant Group had acquired 97 Wendy's restaurants throughout the South Florida region.<ref name=":0">{{Cite web|url=http://www.costar.com/News/Article/Wendys-Continues-Restaurant-Sell-Off/185271|title=Wendy’s Continues Restaurant Sell Off - CoStar Group|website=www.costar.com|access-date=October 7, 2016}}</ref> JAE Restaurant Group is one of the country’s largest franchisee owners. The Group owns 177 Wendy’s Restaurants. Wendy’s Co. has been looking to remodel existing stores and upgrade the curb appeal of its locations. They have been doing this by adding fireplaces, more seating options, adding WiFi and flat screen TVs, and digital menus.<ref name=":0" /> Wendy’s Co expects to sell 258 more restaurants during the rest of 2016. In total, they will be looking to sell $435 million of its restaurants.

===Countries with Wendy's===
**{{flag|United States}}
**{{flag|Canada}}
**{{flag|Argentina}}
**{{flag|Aruba}}
**{{flag|The Bahamas}}
**{{flag|Brazil}}
**{{flag|Chile}}
**{{flag|Dominican Republic}}
**{{flag|Ecuador}}
**{{flag|El Salvador}}
**{{flag|Georgia}}
**{{flag|Cayman Islands}}
**{{flag|Guam}}
**{{flag|Guatemala}}
**{{flag|Honduras}}
**{{flag|India}}
**{{flag|Indonesia}}
**{{flag|Jamaica}}
**{{flag|Japan}}
**{{flag|Kuwait}}
**{{flag|Malaysia}}
**{{flag|Mexico}}
**{{flag|New Zealand}}
**{{flag|Panama}}
**{{flag|Philippines}}
**{{flag|Puerto Rico}}
**{{flag|Trinidad and Tobago}}
**{{flag|United Arab Emirates}}
**{{flag|Venezuela}}
**{{flag|United States Virgin Islands}}

==Menu==
Wendy's offers two different hamburger patties, a "Junior" 1.78&nbsp;ounce (50.4&nbsp;gram) patty and its "Single" 4 ounce (113.4&nbsp;gram) patty. 4-ounce patties are sold in single, double and triple sizes whereas the junior patties sell in single and double patties. The previous size of 2 ounces per junior patty was altered to its current size in 2007 to save on expenses from rising food costs. Originally Wendy's had only two kinds of [[chicken sandwich]]es, fried and grilled. The spicy chicken sandwich started out as a promotional sandwich. It was later put on the menu full-time in 1996 due to its popularity and the fact that, compared to most promotional sandwiches, it was much simpler to make (it used the same condiments as the standard breaded chicken sandwich).

The [[Frescata]] line of sandwiches also went from being promotional items to main menu items. After going through several revisions, the Turkey and Swiss and the Ham and Swiss were put on the menu full-time. However, the Frescata sandwiches were discontinued in mid-December 2007.

Occasionally, some Wendy's restaurants would offer a fried fish sandwich for some of its customers who desire fish instead of beef or chicken.

In 1988, Wendy's was the first fast-food chain to create a single price-point value menu where all items listed on that menu were priced exclusively at 99[[¢]]. The menu was restructured in 2007 due to rising costs as the Super Value Menu with prices ranging from 99¢ to $2.00 [[United States dollar|USD]].

===Breakfast===
In mid-2007, Wendy's began a national debut of its new breakfast menu in its U.S. and Canadian stores. Wendy's experimented with serving breakfast for a short time in 1985, but the endeavor was unsuccessful due to many issues.<ref>{{cite web|url=http://findarticles.com/p/articles/mi_m3190/is_v19/ai_3842394/|title=Wendy's enters breakfast arena; chain faces fierce competition|author=David Zuckerman|publisher=Nation's Restaurant News|date=July 1, 1985|accessdate=July 1, 2007}}</ref><ref name="billings">{{cite web|url=http://www.billingsgazette.com/newdex.php?display=rednews/2005/03/08/build/business/52-wendys.inc|title=Wendy's considers new breakfast menu|author=Gazette news services|publisher=the [[Billings Gazette]]|date=March 8, 2005|accessdate=July 1, 2007}}</ref> While approximately 12 Wendy's restaurants in the U.S. and its territories have been serving breakfast since then, Wendy's has not had a company-wide breakfast offering.<ref name="billings"/><ref name="raleigh">{{cite web|url=http://www.newsobserver.com/104/story/426227.html|title=Wendy's to try breakfast at three local stores|author=Stock|publisher=The [[News & Observer]]|date=April 7, 2006|accessdate=July 1, 2007 |archiveurl = https://web.archive.org/web/20070125143442/http://www.newsobserver.com/104/story/426227.html <!-- Bot retrieved archive --> |archivedate = January 25, 2007}}</ref> The new breakfast menu was expected be fully deployed to all Wendy's in the United States by the end of 2009, but as of July 2014, many Wendy's franchises across the country still do not have a breakfast menu.

The newer breakfast menu differs slightly from the one featured in 1985, and it is structured similarly to its lunch/dinner menu, with value meals and various sides like blended fruit.<ref name="raleigh"/> Menu items include several [[breakfast sandwich]]es served on [[Biscuit#Biscuits in North American usage|biscuits]], frescuit and [[Kaiser roll]]s, breakfast [[burritos]] and [[side order]]s of [[hash browns]], [[muffins]], and [[cinnamon sticks]].<ref>{{cite web|url=http://www.dailysouthtown.com/business/442923,261BIZ2.article|title=Wendy's joins scramble to lure morning diners|author=Cheryl V. Jackson|publisher=the [[Chicago Sun-Times]]|date=June 26, 2007|accessdate=July 1, 2007 |archiveurl = https://web.archive.org/web/20071215125357/http://www.dailysouthtown.com/business/442923,261BIZ2.article <!-- Bot retrieved archive --> |archivedate = December 15, 2007}}</ref> In order to avoid the same issues the original 1985 breakfast offerings faced, the new menu was designed for ease of operation, lower costs, and reduced preparation time.<ref name="billings"/>

In January 2016, Wendy's announced a transition plan to source only cage-free eggs by the year 2020 in all U.S. and Canadian locations that serve breakfast.<ref>{{cite web|last1=Quirk|first1=Mary Beth|title=Wendy's Pledges To Use Only Eggs From Cage-Free Hens By 2020 In North American Locations|url=http://consumerist.com/2016/01/04/wendys-pledges-to-use-only-eggs-from-cage-free-hens-by-2020-in-north-american-locations/|website=consumerist.com|publisher=Consumerist.com|accessdate=January 4, 2016}}</ref><ref>{{cite web|last1=Settembre|first1=Jeanette|title=Wendy's is the latest fast-food chain to join the cage-free egg movement|url=http://www.nydailynews.com/life-style/eats/wendy-joins-cage-free-egg-movement-article-1.2485029|website=nydailynews.com|publisher=New York Daily News|accessdate=January 4, 2016}}</ref>

===Notable menu items===
<!-- Please do not add every LTO product or new product, only add the mainline products -->
[[File:Wendy's at Niagara Falls.jpg|thumb|right|A busy front counter at a Wendy's restaurant in Niagara Falls, Ontario]]
[[File:A Wendy's Hamburgers outlet in Manila, Philippines.jpg|thumb|A Wendy's outlet in [[Manila]], Philippines.]]

* [[Frosty (Wendy's)|Frosty]] dessert – a frozen dairy dessert sold in chocolate and vanilla flavors. The Frosty flavors are also sold as a [[root beer float|float]]. Recently, Frosty Shakes – a Frosty blended with either caramel, strawberry or chocolate fudge syrup – have been served at Wendy's.
* Dave's - In late 2011, Wendy's altered the recipe for their Single, Double, and Triple burgers, which had been staples of the menu for decades, in order to rerelease each as part of the new Dave's Hot 'N Juicy line. As before, they were constructed from the same basic patty (and the words "Single," "Double," and "Triple" were retained at the end of the new names), but the patty was now thicker, and its square edges had been rounded off slightly. The cheese began to be stored at a warmer temperature, allowing it to melt more completely over the patty, alterations were made to the bun and the selection of produce (white onions were replaced by red onions), and the condiments now consisted of ketchup and mayonnaise rather than ketchup, mayonnaise, and mustard.<ref name="Reality Check: Wendy's New Hot 'N Juicy">{{cite web|url=http://aht.seriouseats.com/archives/2011/09/reality-check-wendys-new-hot-n-juicy-review.html/|title=Reality Check: Wendy's New Hot 'N Juicy|publisher=|accessdate=May 30, 2015}}</ref> They were updated in 2016 and renamed as simply Dave's, now using bakery-style buns.
* [[Big Classic]] – A sandwich that directly competed with the Burger King Whopper (no longer available in US stores). [[Mayonnaise]], lettuce, tomato, [[pickled cucumber|pickles]], ketchup, and onions served on a [[Kaiser roll|Kaiser-style roll]]. A second version with bacon was available, called the Big Bacon Classic, which was replaced with the Bacon Deluxe in 2009 when the Applewood Smoked Bacon was introduced.
* [[Baconator]] - Single Baconator is one quarter-pound patty topped with mayonnaise, ketchup, three strips of bacon and two slices of cheese; Double Baconator has mayonnaise, ketchup, six strips of bacon, two quarter-pound (113.4&nbsp;gram) patties and three slices of American cheese; and the Triple Baconator (1360 calories) is three quarter-pound patties with nine strips of bacon, four slices of cheese, ketchup, and mayonnaise.
* Ciabatta Bacon Cheeseburger - Introduced in January 2014, the Ciabatta Bacon Cheeseburger is made with a quarter-pound beef patty, aged [[Asiago cheese]], thick-cut applewood smoked [[bacon]], rosemary garlic aïoli, and oven-roasted tomatoes.<ref>{{cite news |last=Thorn |first=Brett |date=January 23, 2014 |title=Wendy's introduces Ciabatta Bacon Cheeseburger |url=http://nrn.com/food-trends/wendys-introduces-ciabatta-bacon-cheeseburger |newspaper=[[Nation's Restaurant News]] |location= |publisher= |accessdate=}}
</ref><ref>{{cite news |last=|first=|date=January 27, 2014 |title=Wendy's Unveils Mediterranean-Inspired Cheeseburger |url=http://www.qsrmagazine.com/news/wendy-s-unveils-mediterranean-inspired-cheeseburger|newspaper=QSR Magazine |location= |publisher= |accessdate=}}</ref> At launch, the sandwich was priced at $4.79 in the United States and was part of a strategy to market higher-priced menu items to help position Wendy's as a premium fast food chain.<ref>{{cite news |last=Wong |first=Venessa |date=January 23, 2014 |title=Wendy's Next Expedition in Bread: Ciabatta |url=http://www.businessweek.com/articles/2014-01-23/wendys-next-expedition-in-bread-ciabatta|newspaper=[[Businessweek]] |location= |publisher= |accessdate=}}
</ref> Wendy's advertised the sandwich as a limited-time product that would be withdrawn in March 2014.<ref>{{cite news |last=Mary |first=Vanac |date=January 27, 2014 |title=Meet Wendy's Ciabatta Bacon Cheeseburger |url=http://www.dispatch.com/content/blogs/the-bottom-line/2014/01/wendys-bringing-bacon-cheeseburger-back-with-ciabatta-bun.html|newspaper=[[Columbus Dispatch]] |location=Columbus, Ohio |publisher= |accessdate=}}</ref><ref>{{cite news |last=Hugh |first=Robert |date=January 27, 2014 |title=Wendy's rolls out its Ciabatta Bacon Cheeseburger |url=http://www.masslive.com/dining/2014/01/wendys_introduces_the_ciabatta.html|newspaper=[[The Republican (Springfield, Massachusetts)|The Republican]] |location=Springfield, Mass. |publisher= |accessdate=}}</ref> According to the company, the sandwich has 670 calories.<ref>{{cite web |url=http://www.wendys.com/en-us/hamburgers/ciabatta-bacon-cheeseburger |title=CIABATTA BACON CHEESEBURGER |last1= |first1= |last2= |first2= |date= |website=wendys.com |publisher=Wendy's |accessdate=February 3, 2014}}</ref> The debut of the burger received positive reviews. Syndicated fast food columnist Ken Hoffman called the burger "another winner" and "worth the carbs," <ref>{{cite news |last=Hoffman |first=Ken |date=February 10, 2014 |title=Drive-thru review: Wendy's Ciabatta Bacon Cheeseburger brings new, exciting tastes to burgers|url=http://gazette.com/drive-thru-review-wendys-ciabatta-bacon-cheeseburger-brings-new-exciting-tastes-to-burgers/article/1514188|newspaper=The Gazette |location=Colorado Springs, CO |publisher= |accessdate=}}</ref> while the ''[[Phoenix New Times]]'' declared it was "one of the better burgers in the entire fast food industry."<ref>{{cite web |url=http://blogs.phoenixnewtimes.com/bella/2014/02/wendys-ciabatta-bacon-cheeseburger.php |title=Wendy's Ciabatta Bacon Cheeseburger Makes Drive-Thru (Almost) Upscale |last1=Grence |first1=JK |last2= |first2= |date=February 26, 2014 |website=Phoenix New Times |publisher=|accessdate=March 3, 2014}}</ref> Reviewers at the ''[[Sioux City Journal]]'' offered more mixed evaluations, with only two of four taste testers saying they would be likely to try the burger a second time.<ref>{{cite news |last=Horlyk |first=Earl |date=February 6, 2014 |title=Fast food taste test: Ciabatta Bacon Cheeseburger|url=http://siouxcityjournal.com/weekender/food/fast-food-taste-test-ciabatta-bacon-cheeseburger/article_ac1a93c8-d3b0-515d-9fca-c260c9e660e8.html|newspaper=Sioux City Journal |location=Sioux City, IA |publisher= |accessdate=}}</ref>
* Black bean burger - Wendy's and a number of major fast food chains have been targeted for decades for meatless entrees, typically, meatless 'veggieburgers' - and Wendy's response is the black bean burger (still in 'beta' testing in Salt Lake City, Utah; Columbus, Ohio; and Columbia, South Carolina).<ref>{{cite web|url=https://www.wendys.com/en-us/black-bean-burger12|title=Wendy's - Quality Is Our Recipe|publisher=|accessdate=March 2, 2017}}</ref> Its major ingredients are black beans, wild rice, farro, onions, brown rice, carrots, quinoa, corn, green bell peppers, and red bell peppers; and the sauce and seasonings include red wine vinegar, chili peppers, cumin, cilantro, and oregano and sea salt.

==Advertising==
{{Update|section|Advertising|date=July 2013}}

After successful early growth of the chain, sales flattened as the company struggled to achieve brand differentiation in the highly competitive fast-food market. This situation would turn around in the mid-1980s. Starting on January 9, 1984, elderly actress [[Clara Peller]] was featured in the successful "[[Where's the beef?|Where's the Beef?]]" North American commercial campaign written by Cliff Freeman. Her famous line quickly entered the American [[pop culture]] (it was even used by [[Walter Mondale]] in a debate with [[Gary Hart]] in the [[United States Democratic Party|Democratic]] [[primary election]]) and served to promote Wendy's [[hamburger]]s. Peller, age 83, was dropped from the campaign in 1985 because she performed in a commercial for [[Prego]] [[spaghetti]] sauce, saying she "finally found" the beef.<ref>{{cite news|url=http://query.nytimes.com/gst/fullpage.html?res=9B0DE0D61E39F931A2575BC0A961948260|title=Clara Peller, the Actress In 'Where's the Beef?' TV Ad|date=August 12, 1987|publisher=}}</ref>

Peller was soon after replaced by Wendy's founder Dave Thomas himself. Soft-spoken and bashful, the "Dave" ads generally focused on Thomas praising his products and offering a commitment to quality service, although there would occasionally be "wackier" ads as well. Thomas ultimately appeared in more than 800 commercials, more than any other company founder in television history.<ref name="bio">{{cite web |url=http://www.wendys.com/dave/davethomas_biography.pdf |title=Dave Thomas Biography |publisher=Wendy's International |format=PDF |accessdate=June 27, 2007}}</ref>

After Dave Thomas' death in 2002, Wendy's struggled to find a new advertising campaign. After a round of conventional ads describing the food they serve, in 2004 they tried using a character they made called "Mr. Wendy" who claimed to be the unofficial spokesperson for the chain. These proved to be extremely unsuccessful. After seven months, Wendy's returned to an animated campaign focusing on the difference between Wendy's square hamburgers and the round hamburgers of competitors.

Wendy's marketing arm engages in [[product placement]] in films and television and is sometimes seen on ABC's reality show ''[[Extreme Makeover: Home Edition]]'', serving food to the more than 100 construction workers.

A 2007 Wendy's commercial featured the tune from the [[Violent Femmes]] song "[[Blister in the Sun]]." The inclusion of the song in the commercial provoked an internal conflict between members of the Violent Femmes, which resulted in a lawsuit between bassist [[Brian Ritchie]] and lead singer [[Gordon Gano]] that ultimately led to the band disbanding in 2009.<ref>{{cite web|title=Violent Femmes Embroiled In Inter-Band Lawsuit|url=http://www.billboard.com/articles/news/1049850/violent-femmes-embroiled-in-inter-band-lawsuit|website=Billboard|accessdate=July 10, 2016}}</ref><ref name="musicau">{{cite web|url=http://themusic.com.au/news/all/2013/01/25/grinderman-reform-for-coachella/ |title=Grinderman reform for Coachella |publisher=theMUSIC.au |date=January 25, 2013 |accessdate=January 26, 2013}}</ref>

With their "That's right" ad campaign not a success, Wendy's unveiled a new ad campaign, featuring the animated version of their mascot voiced by [[Luci Christian]] highlighting certain menu items. The new ad campaign made its debut in late January 2008, with slogans: in the USA:
"It's waaaay better than fast food. It's Wendy's." and in Canada,"It's waaaay delicious. It's Wendy's." <ref>[http://money.cnn.com/news/newsfeeds/articles/prnewswire/CLM11028012008-1.htm CNN Money article on news feed] {{webarchive |url=https://web.archive.org/web/20080131210943/http://money.cnn.com/news/newsfeeds/articles/prnewswire/CLM11028012008-1.htm |date=January 31, 2008 }}</ref> The company's slogan, "you know when it's real," was introduced in 2010.

In November 2010, a series of commercials aired featuring the company's namesake, [[Wendy Thomas]], which marked the first time she had appeared in a Wendy's advertisement.<ref name="lv101105">{{cite news |first=Amanda |last=Finnegan |work=[[Las Vegas Sun]] |title=Las Vegas to serve as test market for Wendy's burger line; Ad campaign next week will feature daughter of founder Dave Thomas |url=http://www.lasvegassun.com/news/2010/nov/05/las-vegas-serve-test-market-wendys-burger-line/ |date=November 5, 2010 |accessdate=August 6, 2011}}</ref><ref name="aa101113">{{cite news |first=Maureen |last=Morrison |work=[[Advertising Age]] |title=Real Wendy Takes Star Turn in Wendy's Advertising |url=http://adage.com/article/news/real-wendy-takes-star-turn-wendy-s-advertising/147097/ |date=November 12, 2010 |accessdate=August 6, 2011}}</ref>

In April 2012, [[Morgan Smith Goodwin]] began appearing as the [[Red hair|redhead]] in ads with the slogan "Now that's better."<ref>{{cite news|url=http://adage.com/article/news/wendy-s-unveils-tagline/233972/|title=Wendy's Unveils New Ad Tagline|last=Morrison|first=Maureen|work=[[Advertising Age]]|date=April 5, 2012|accessdate=January 16, 2014}}</ref><ref>{{cite news|url=http://parade.condenast.com/334980/walterscott/is-the-actress-in-the-wendys-commercials-a-real-redhead/|title=Is the Actress in the Wendy's Commercials a Real Redhead?|last=Scott|first=Walter|work=[[Parade (magazine)|Parade]]|date=September 6, 2014}}</ref>
In 2013, [[social media]] advertising featuring [[Nick Lachey]] directed at [[Generation Y|millennials]] promoted the Pretzel Bacon Cheeseburger.<ref name=BI7813>{{cite news|title=Wendy's Believes This Pretzel Bacon Cheeseburger Will Bring In The Millennials|url=http://www.businessinsider.com/wendys-betting-on-pretzel-cheeseburger-2013-7|accessdate=July 11, 2013|newspaper=Business Insider|date=July 8, 2013|author=Kyle Russell}}</ref>

A 2014 campaign to promote the Tuscan Chicken on Ciabatta sandwich entitled "L'Estrella de la Toscana," or "Star of Tuscany" in English was launched on television and social media.<ref>{{cite web|url=http://adage.com/article/news/wendy-s-sells-italian-chicken-sandwich-short-film/292709|title=Wendy's Sells Italian Chicken Sandwich With 'Short Film' - News - Advertising Age|author=Maureen Morrison.|date=April 18, 2014|publisher=|accessdate=May 30, 2015}}</ref>
A 2014 campaign to promote the Pretzel Bacon Cheeseburger was run until November 2014 was shown to many people watching TV starting on March 18, 2014

===Slogans===

====United States – Canada====

*1969–present: ''Quality Is Our Recipe''
*1977–1980, 1987: ''Hot-N-Juicy''
*1977: ''We fix 'em 256 ways'' (alternate slogan)<ref>{{cite web|url=https://www.flickr.com/photos/wafflewhiffer/2191490334/in/set-72157603710787135/|title=Wendy's 1977|work=Flickr - Photo Sharing!|accessdate=May 30, 2015}}</ref>
*1978–1979: ''Juicy hamburgers''
*1980–1981: ''Wendy's Has the Taste You Crave''
*1981–1982: ''Ain't No Reason to Go Anyplace Else''
*1982–1985: ''You're Wendy's Kind of People''
*1983–1984: ''Parts is parts''<ref name="info"/>
*1984–1986: ''[[Where's the beef?]]''<ref name="info"/>
*1985–1988: ''Choose Fresh, choose Wendy's''<ref>{{cite web |url=http://query.nytimes.com/gst/fullpage.html?res=9A0DE1DA1230F935A15755C0A960948260 |title=Wendy's Spot Created By Lockhardt & Pettus |author=Philip H. Dougherty |publisher=The New York Times |date=June 26, 1986 |accessdate=December 29, 2007 |quote=The group has a song ''Fresh'' that fits in well with the Wendy's theme, ''Choose fresh. Choose Wendy's.''}}</ref> (Originally used alongside "Where's the Beef?")
*1987–1993: ''Give a little nibble'' was to be a catchy phrase that would capture the attention of consumers and help make Wendy's a major player on the fast-food scene once again. This television commercial was a flop and sent Wendy's hunting for a new advertising agency.<ref>{{cite news |title=Wendy's has a beef with "Where's the beef?" effect |work=[[Chicago Sun-Times]] |date=June 18, 1987}}</ref> After a poorly received seven-week run, Wendy's pulled the television commercials<ref>{{cite news |title=Stakes are rising in the battle for JWT Group |work=[[Chicago Sun-Times]] |date=June 16, 1987}}</ref> created by Dick Rich Inc.<ref>{{cite news |title=It's Now America's Not-so-Fast Food Industry |work=[[Philadelphia Inquirer]] |date=June 6, 1987}}</ref><ref>{{cite news |title=Wendy's taps agency contenders |work=[[Chicago Sun-Times]] |date=May 29, 1987}}</ref> The "nibble" spots were meant to emphasize Wendy's better-tasting hamburger. They showed customers ripping off chunks of meat from an absurdly large hamburger.
*1988–1992: ''The best burgers in the business.''
*1989–1998: ''The best burgers and a whole lot more'' (also was printed inside the hamburger wrappers during the 1990s)
*1996 - 1998: ''The Best Burgers Yet!!''
*1997 – present: ''You can eat great, even late''
*2001–2005: ''It's hamburger bliss.''
*2002–2004: ''It's better here''<ref>{{cite web |url=http://www.forbes.com/2002/04/09/0409wendys.html |title=Wendy's Salad Days |author=Davide Dukcevich |work=[[Forbes]] |date=April 9, 2002 |accessdate=December 29, 2007 |quote=Earlier this month, Wendy's released a new advertising tagline, "It's Better Here," as part of a campaign that purports to showcase Dublin, Ohio, where it has its headquarters.}}</ref>
*2003–2007: ''It's Always Great, Even Late.'' (Canada)
*2004–2007: ''Do what tastes right.'' (primary slogan)
*2005 – present: ''It's good to be square.''
*August 2006 – March 2008: ''That's right.''
*August 2006 – March 2008: ''Uh-Huh.''
*2007–2008: ''Hot Juicy Burgers''
*August 2007 – October 2009: ''It's way better than fast food... It's Wendy's.'' (United States)
*August 2007 – October 2009: ''It's way delicious. It's Wendy's.'' (Canada)
*August 2007 – October 2009: ''Carrément bon. C'est Wendy's.'' (EN: "Squarely good. It's Wendy's.") (Quebec, Canada) <!-- "Carrément" could also mean "downright" or "outright", but given the shape of the burgers, the original meaning of the root "carré" (square) is probably intentional. -->
*January 2010 – April 2012: ''You know when it's real.''
*March 2012 –: ''Now that's better.''

====International====

*1983 – present: ''It's the best time for... Wendy's'' ([[Philippines]])
*1994 (approx) – 2002: ''Wendy's η τετράγωνη επιλογή'' (Wendy's the square option) ([[Greece]])
*2000 (approx) – present: ''Quality is our recipe'' ([[Indonesia]], [[New Zealand]], [[Chile]] & United States)
*2000 (approx) – present: ''Wendy's cuadra contigo'' (Wendy's fits with you). The word ''cuadra'' (fit) is a reference to the Spanish word ''cuadrado'' that means ''square.'' ([[Venezuela]])
*2001 (approx) – present: ''El Sabor de lo Recién Hecho'' (The Flavor of the Freshly Made) ([[Honduras]])
*2007 (approx) – 2009: ''Wendy's es Sensacional'' (Wendy's is Sensational) ([[El Salvador]])
*2008 – present: ''It's not just fast food; it's fresh food, made fast'' ([[Malaysia]])
*2008 – present: ''Old Fashion Hamburgers'' ([[Dominican Republic]])
*2009 – present: "Wendy's, sabor al cuadrado" (Wendy's, taste to the square) ([[Mexico]])
*2009 – present: ''Es muuuuucho más que comida rápida, es Wendy's'' (It's waaaaay more than fast food, it's Wendy's.) ([[El Salvador]])

==Controversy==

Until 2014 Wendy's and other fast food chains used [[Azodicarbonamide]] as a bread whitener and dough conditioner.<ref>{{cite web|url=https://www.bloomberg.com/news/articles/2016-08-08/the-yoga-mat-chemical-s-quiet-fast-food-exit|title=The Yoga-Mat Chemical's Quiet Fast-Food Exit|last=Shanker|first=Deena|date=August 8, 2016|archive-url=https://web.archive.org/web/20170305182502/https://www.bloomberg.com/news/articles/2016-08-08/the-yoga-mat-chemical-s-quiet-fast-food-exit|archive-date=March 5, 2017|dead-url=|work=Bloomberg|accessdate=September 4, 2016}}</ref>

==See also==
{{portal|Ohio|Food|Companies}}
* [[List of hamburger restaurants]]
*[[Wendy's High School Heisman]] (student-athletes in various sports)

==References==

{{reflist|2}}

==External links==
{{wikinewscat|Chili Finger Incident}}
{{Wikinewscat|Wendy's}}
{{Commons category|Wendy's}}
* [https://www.wendys.com/ Wendy's official website]
* [https://www.wendys.com/en-us/breakfast Wendy's official breakfast website]
* [https://www.wendys.com/en-us/about-wendys Wendy's official corporate website]

{{Fast food restaurants}}
{{Wendy's}}

[[Category:Wendy's International| ]]
[[Category:Fast-food hamburger restaurants]]
[[Category:Fast-food chains of the United States]]
[[Category:Fast-food franchises]]
[[Category:Restaurant chains in the United States]]
[[Category:Multinational food companies]]
[[Category:Restaurants established in 1969]]
[[Category:Companies based in the Columbus, Ohio metropolitan area]]
[[Category:1969 establishments in Ohio]]

Revision as of 17:45, 21 May 2017

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