Urban Behavior: Difference between revisions
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'''Urban Behavior''' is a unisex apparel retailer with 40 stores which sells private label clothing mostly designed out of Los Angeles. Most of the fashions change depending on the current trends, but the focus is on club wear.<ref>[http://toronto.beforelastcall.com/intouch/39/urban_behaviour_is_style_a_lifestyle.html Urban Behaviour is style...]</ref> The chain was founded in 1989 by Arif Noor.<ref name="TIFDb">[http://ifdb.co/ The Internet Fashion Database] Retrieved and verified on 2011-05-29</ref> |
'''Urban Behavior''' is a unisex apparel retailer with 40 stores which sells private label clothing mostly designed out of Los Angeles. Most of the fashions change depending on the current trends, but the focus is on club wear.<ref>[http://toronto.beforelastcall.com/intouch/39/urban_behaviour_is_style_a_lifestyle.html Urban Behaviour is style...]</ref> The chain was founded in 1989 by Arif Noor.<ref name="TIFDb">[http://ifdb.co/ The Internet Fashion Database] Retrieved and verified on 2011-05-29</ref> and has since been acquired by YM Inc. |
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The store is mostly popular with teens in the [[Greater Toronto Area]]. Urban Behavior's target market are teenage to young adult consumers with focus on affordability.<ref>[http://www.urbanbehaviour.com/ Company website]</ref> Urban Behavior attracts customers of both genders from the 18-24 year old ‘in crowd’ demographic. Though ‘so hip it hurts’ and hyper style-conscious, these young adults are looking for affordability, but not at the cost of wearing anything other than whats at the cutting edge of modern fashion. That’s where Urban Behavior stands out; offering the seasons best picks in clothing, footwear and accessories, with the kind of selection that only stores of 20,000 Sq.Ft. can boast. |
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==Operations== |
==Operations== |
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Revision as of 14:36, 8 June 2017
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| Company type | private |
|---|---|
| Industry | Apparel |
| Founded | 1989 |
| Headquarters | Toronto, Ontario, Canada |
| Products | Men's and Women's clothing, jeans ,shoes, and fashion accessories. |
| Parent | Clothing for Modern Times |
Urban Behavior is a unisex apparel retailer with 40 stores which sells private label clothing mostly designed out of Los Angeles. Most of the fashions change depending on the current trends, but the focus is on club wear.[1] The chain was founded in 1989 by Arif Noor.[2] and has since been acquired by YM Inc.
The store is mostly popular with teens in the Greater Toronto Area. Urban Behavior's target market are teenage to young adult consumers with focus on affordability.[3] Urban Behavior attracts customers of both genders from the 18-24 year old ‘in crowd’ demographic. Though ‘so hip it hurts’ and hyper style-conscious, these young adults are looking for affordability, but not at the cost of wearing anything other than whats at the cutting edge of modern fashion. That’s where Urban Behavior stands out; offering the seasons best picks in clothing, footwear and accessories, with the kind of selection that only stores of 20,000 Sq.Ft. can boast.
Operations
Urban Behavior had stores located all across Canada, Eastern United States, and the Middle East. All mall based stores operate as unisex locations. The outlet locations in Toronto were divided along male and female clothing lines.
In July 2008, CMT America Corporation, Urban Behavior's corporate parent in the United States, filed for Chapter 11 bankruptcy. Many of the US stores have subsequently been closed. The company has maintained its Canadian stores and continues a wholesale presence in the United States.[4]
In June 2011, CMT Canada, Urban Behavior's corporate parent, filed a Notice of Intention to Make a Proposal (“NOI”) pursuant to the provisions of the Bankruptcy and Insolvency Act (BIA”). The NOI is a restructuring process and did not proceeded to a liquidation or bankruptcy of the retailer. Approximately 24 of the existing 120 store locations across Canada were planned to be closed by August 31.[5]
The liquidation outlet centres in Toronto was closed and many stores across Canada were closed. The handful of Urban Behavior locations (Woodbine Centre in Greater Toronto Area is the only known one still operating with the name) remain but they no longer carry the name on their clothing lines and only the banner in front of the stores were retained. The location at Vaughan Mills is now an Urban Planet location.
References
- ^ Urban Behaviour is style...
- ^ The Internet Fashion Database Retrieved and verified on 2011-05-29
- ^ Company website
- ^ Toxic Economy Shutters More Stores
- ^ December15, 2011 hearing