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{{nihongo|'''Aojiru'''|青汁}} is a [[Japan]]ese [[vegetable juice|vegetable drink]] most commonly made from [[kale]] or [[Barley|young barley grass]].<ref>{{Cite web|url=http://calorielab.com/news/2008/03/17/1784/|title=» Aojiru: Japanese kale drink is full of vitamins and indescribably “healthy” tasting|website=calorielab.com|access-date=2016-03-30}}</ref> The drink is also known as '''green drink''' or '''green juice''' in English, a direct translation of the [[Japanese language|Japanese]] meaning. Even though "{{lang|jp|青}}" ([[Ao (color)|ao]]) means "BLUE" in modern Japanese, it is still sometimes used to refer to green vegetation in older contexts.
{{nihongo|'''Aojiru'''|青汁}} is a [[Japan]]ese [[vegetable juice|vegetable drink]] most commonly made from [[kale]] or [[Barley|young barley grass]].<ref>{{Cite web|url=http://calorielab.com/news/2008/03/17/1784/|title=» Aojiru: Japanese kale drink is full of vitamins and indescribably “healthy” tasting|website=calorielab.com|access-date=2016-03-30}}</ref> The drink is also known as '''green drink''' or '''green juice''' in English, a direct translation of the [[Japanese language|Japanese]] meaning. Even though "{{lang|jp|青}}" ([[Ao (color)|ao]]) means "BLUE" in modern Japanese, it is still sometimes used to refer to green vegetation in older contexts.


Aojiru was developed in October 1943 by Dr. {{nihongo|Niro Endo|遠藤仁郎|Endō Nirō}}, an army doctor who experimented with juices extracted from the discarded leaves of various vegetables in an attempt to supplement his family's meager wartime diet. He credited the cure of his son from [[pneumonia]] and of his wife from [[nephritis]] to aojiru, and in 1949 concluded that kale was the best ingredient for his juice.<ref name="kateigaho">{{cite web |url=http://int.kateigaho.com/spr05/tea-aojiru.html |title=Japanese Aojiru - Tree Kale Juice |accessdate=2007-02-05 |work=Kateigaho |date=Spring 2005}}</ref>
Aojiru was developed in October 1943 by Dr. {{nihongo|Niro Endo|遠藤仁郎|Endō Nirō}}, an army doctor who experimented with juices extracted from the discarded leaves of various vegetables in an attempt to supplement his family's meager wartime diet. He credited the cure of his son from [[pneumonia]] and of his wife from [[nephritis]] to aojiru, and in 1949 concluded that kale was the best ingredient for his juice.<ref name="kateigaho">{{cite web|url=http://int.kateigaho.com/spr05/tea-aojiru.html |title=Japanese Aojiru - Tree Kale Juice |accessdate=2007-02-05 |work=Kateigaho |date=Spring 2005 |deadurl=yes |archiveurl=https://web.archive.org/web/20061208215935/http://int.kateigaho.com/spr05/tea-aojiru.html |archivedate=2006-12-08 }}</ref>


Aojiru was popularized in 1983 by {{nihongo|'''Q'SAI'''|キューサイ}}, who started marketing 100% kale aojiru in powdered form as a [[dietary supplement]], and sales boomed after 2000 when cosmetics giant [[Fancl]] started mass retailing of the juice.<ref name="kateigaho"/> Today, many Japanese companies manufacture aojiru, usually using kale, young [[barley]] or [[komatsuna]] leaves as the base of the drink, and the size of the aojiru market was well over $500 million in 2005.<ref>{{cite web
Aojiru was popularized in 1983 by {{nihongo|'''Q'SAI'''|キューサイ}}, who started marketing 100% kale aojiru in powdered form as a [[dietary supplement]], and sales boomed after 2000 when cosmetics giant [[Fancl]] started mass retailing of the juice.<ref name="kateigaho"/> Today, many Japanese companies manufacture aojiru, usually using kale, young [[barley]] or [[komatsuna]] leaves as the base of the drink, and the size of the aojiru market was well over $500 million in 2005.<ref>{{cite web
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The taste of aojiru is famously unpleasant, so much so that drinking a glass of the liquid is a [[penalty game|common punishment]] on Japanese TV [[game show]]s.<ref>{{cite web |url=http://d.hatena.ne.jp/oshimaiha/20080504|language=Japanese|accessdate=2012-10-09 |title=2008-05-04 - テレビ三昧}}.</ref> However, new formulations of aojiru have attempted to minimize the bitter taste of the original.
The taste of aojiru is famously unpleasant, so much so that drinking a glass of the liquid is a [[penalty game|common punishment]] on Japanese TV [[game show]]s.<ref>{{cite web|url=http://d.hatena.ne.jp/oshimaiha/20080504 |language=Japanese |accessdate=2012-10-09 |title=2008-05-04 - テレビ三昧 |deadurl=yes |archiveurl=https://web.archive.org/web/20140810031137/http://d.hatena.ne.jp/oshimaiha/20080504 |archivedate=2014-08-10 }}.</ref> However, new formulations of aojiru have attempted to minimize the bitter taste of the original.


Aojiru is a rich source of certain vitamins and minerals, and care should therefore be taken when undergoing certain treatments or if on certain medication. The high levels of potassium, phosphorus, and vitamin A are said to worsen the health of patients on dialysis, while the high levels of vitamin K could decrease the effectiveness of medication taken for circulatory problems.
Aojiru is a rich source of certain vitamins and minerals, and care should therefore be taken when undergoing certain treatments or if on certain medication. The high levels of potassium, phosphorus, and vitamin A are said to worsen the health of patients on dialysis, while the high levels of vitamin K could decrease the effectiveness of medication taken for circulatory problems.

Revision as of 21:15, 7 July 2017

Aojiru for sale in bottles, 2015

Aojiru (青汁) is a Japanese vegetable drink most commonly made from kale or young barley grass.[1] The drink is also known as green drink or green juice in English, a direct translation of the Japanese meaning. Even though "[青] Error: {{Lang}}: unrecognized language code: jp (help)" (ao) means "BLUE" in modern Japanese, it is still sometimes used to refer to green vegetation in older contexts.

Aojiru was developed in October 1943 by Dr. Niro Endo (遠藤仁郎, Endō Nirō), an army doctor who experimented with juices extracted from the discarded leaves of various vegetables in an attempt to supplement his family's meager wartime diet. He credited the cure of his son from pneumonia and of his wife from nephritis to aojiru, and in 1949 concluded that kale was the best ingredient for his juice.[2]

Aojiru was popularized in 1983 by Q'SAI (キューサイ), who started marketing 100% kale aojiru in powdered form as a dietary supplement, and sales boomed after 2000 when cosmetics giant Fancl started mass retailing of the juice.[2] Today, many Japanese companies manufacture aojiru, usually using kale, young barley or komatsuna leaves as the base of the drink, and the size of the aojiru market was well over $500 million in 2005.[3]

The taste of aojiru is famously unpleasant, so much so that drinking a glass of the liquid is a common punishment on Japanese TV game shows.[4] However, new formulations of aojiru have attempted to minimize the bitter taste of the original.

Aojiru is a rich source of certain vitamins and minerals, and care should therefore be taken when undergoing certain treatments or if on certain medication. The high levels of potassium, phosphorus, and vitamin A are said to worsen the health of patients on dialysis, while the high levels of vitamin K could decrease the effectiveness of medication taken for circulatory problems.

See also

References

  1. ^ "» Aojiru: Japanese kale drink is full of vitamins and indescribably "healthy" tasting". calorielab.com. Retrieved 2016-03-30.
  2. ^ a b "Japanese Aojiru - Tree Kale Juice". Kateigaho. Spring 2005. Archived from the original on 2006-12-08. Retrieved 2007-02-05. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  3. ^ Paul Yamaguchi (2006-01-01). "Japan's Nutraceuticals Today - End of Year Japanese Nutraceutical Industry Thoughts and Looking Beyond". NPIcenter. Archived from the original on 2007-02-23. Retrieved 2007-02-05. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  4. ^ "2008-05-04 - テレビ三昧" (in Japanese). Archived from the original on 2014-08-10. Retrieved 2012-10-09. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help).