Cume: Difference between revisions
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==External links== |
==External links== |
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*[http://www.arbitron.com Arbitron Ratings (official site)] |
*[https://web.archive.org/web/20100301134627/http://www.arbitron.com/ Arbitron Ratings (official site)] |
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*[http://www.nielsenmedia.com Nielsen Ratings (official site)] |
*[http://www.nielsenmedia.com Nielsen Ratings (official site)] |
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Revision as of 13:43, 15 August 2017
In the practice of measuring the size of US commercial broadcasting and newspaper audiences, cume, short for "cumulative audience", is a measure of the total number of unique consumers over a specified period.
The technical definition of cume is restricted by Arbitron, which is now referred to as Nielsen Audio, as requiring a listener to tune in for at least five minutes.[1]
References
- ^ "Terms for the Trade". Arbitron. Retrieved 2008-06-30.
External links
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