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A page about the footwear startup, Atoms
 
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== History ==
== History ==


Atoms was founded by husband and wife Sidra Qasim and Waqas Ali in San Francisco.<ref>{{cite news |last1=Stolzoff |first1=Simone |title=Will the Next Great Tech Company Come From the Developing World? |url=https://www.theatlantic.com/business/archive/2018/11/the-next-great-tech-company/568756/ |accessdate=28 June 2019 |publisher=The Atlantic |date=26 November 2018}}</ref> In 2012, they started their first footwear company Markhor (originally Hometown) in Pakistan, while working with craftsmen in their hometown of [[Okara,_Pakistan|Okara, Pakistan]].<ref>{{cite news |last1=Tajammul |first1=Khizr |title=Shoes with a story: Markhor is a start-up you should know about |url=https://www.dawn.com/news/1191423 |accessdate=28 June 2019 |publisher=Dawn |date=10 July 2015}}</ref> In 2015, the couple moved to Mountain View as part of [[Y Combinator (company)|Y Combinator's]] accelerator program<ref>{{cite news |last1=Magee |first1=Christine |title=Markhor Takes The Middleman Out Of Designer Shoemaking |url=https://techcrunch.com/2015/08/11/markhor-takes-the-middleman-out-of-designer-shoemaking/ |accessdate=28 June 2019 |date=11 August 2015}}</ref>. Atoms’s idea was inspired by the challenges that most people still wear shoes that don’t fit them right.<ref>{{cite news |last1=Holmes |first1=Elizabeth |title=Feet Are Getting Bigger, and Many People Wear Shoes That Don't Fit Right |url=https://www.wsj.com/articles/feet-are-getting-bigger-and-many-people-wear-shoes-that-dont-fit-right-1405466145 |accessdate=28 June 2019 |publisher=Wall Street Journal |date=15 June 2014}}</ref> Founders wanted to design a shoe that people would use every day. Atoms started selling via invite-only access on its website and built waitlist of over 40,000 people before publicly launching on June 03, 2019.<ref>{{cite news |last1=Moore |first1=Kaleigh |title=Why Online Fashion Retailers Are Experimenting With Invite-Only Access |url=https://www.forbes.com/sites/kaleighmoore/2019/05/16/why-online-fashion-retailers-are-experimenting-with-invite-only-access/ |accessdate=28 June 2019 |publisher=Forbes |date=16 May 2019}}</ref>
Atoms was founded by husband and wife Sidra Qasim and Waqas Ali in San Francisco.<ref>{{cite news |last1=Stolzoff |first1=Simone |title=Will the Next Great Tech Company Come From the Developing World? |url=https://www.theatlantic.com/business/archive/2018/11/the-next-great-tech-company/568756/ |accessdate=28 June 2019 |publisher=The Atlantic |date=26 November 2018}}</ref> In 2012, they started their first footwear company Markhor (originally Hometown) in Pakistan, while working with craftsmen in their hometown of [[Okara,_Pakistan|Okara, Pakistan]].<ref>{{cite news |last1=Tajammul |first1=Khizr |title=Shoes with a story: Markhor is a start-up you should know about |url=https://www.dawn.com/news/1191423 |accessdate=28 June 2019 |publisher=Dawn |date=10 July 2015}}</ref> In 2015, the couple moved to Mountain View as part of [[Y Combinator (company)|Y Combinator’s]] accelerator program<ref>{{cite news |last1=Magee |first1=Christine |title=Markhor Takes The Middleman Out Of Designer Shoemaking |url=https://techcrunch.com/2015/08/11/markhor-takes-the-middleman-out-of-designer-shoemaking/ |accessdate=28 June 2019 |date=11 August 2015}}</ref>. Atoms’s idea was inspired by the challenges that most people still wear shoes that don’t fit them right.<ref>{{cite news |last1=Holmes |first1=Elizabeth |title=Feet Are Getting Bigger, and Many People Wear Shoes That Don't Fit Right |url=https://www.wsj.com/articles/feet-are-getting-bigger-and-many-people-wear-shoes-that-dont-fit-right-1405466145 |accessdate=28 June 2019 |publisher=Wall Street Journal |date=15 June 2014}}</ref> Founders wanted to design a shoe that people would use every day. Atoms started selling via invite-only access on its website and built waitlist of over 40,000 people before publicly launching on June 03, 2019.<ref>{{cite news |last1=Moore |first1=Kaleigh |title=Why Online Fashion Retailers Are Experimenting With Invite-Only Access |url=https://www.forbes.com/sites/kaleighmoore/2019/05/16/why-online-fashion-retailers-are-experimenting-with-invite-only-access/ |accessdate=28 June 2019 |publisher=Forbes |date=16 May 2019}}</ref>

Revision as of 21:32, 28 June 2019

Atoms
IndustryFootwear
Founded2018
Founders
  • Sidra Qasim
  • Waqas Ali
HeadquartersBrooklyn, New York
Websiteatoms.com


Atoms is a privately held American corporation, based in Brooklyn, New York, that designs, develops and sells footwear.[1] Atoms was the first footwear brand to offer quarter size shoes and allowing customers to keep pairs of shoes in two different sizes.[2]

History

Atoms was founded by husband and wife Sidra Qasim and Waqas Ali in San Francisco.[3] In 2012, they started their first footwear company Markhor (originally Hometown) in Pakistan, while working with craftsmen in their hometown of Okara, Pakistan.[4] In 2015, the couple moved to Mountain View as part of Y Combinator’s accelerator program[5]. Atoms’s idea was inspired by the challenges that most people still wear shoes that don’t fit them right.[6] Founders wanted to design a shoe that people would use every day. Atoms started selling via invite-only access on its website and built waitlist of over 40,000 people before publicly launching on June 03, 2019.[7]

  1. ^ Okwodu, Janelle (3 June 2019). "Meet the Sneaker Brand Set to Disrupt the Fashion Industry". Vogue. Retrieved 28 June 2019.
  2. ^ Evans, Jonathan (10 June 2019). "Startup Sneaker Brand Atoms Just Fixed One of the Biggest Problems With Shopping for Shoes". Esquire. Retrieved 28 June 2019.
  3. ^ Stolzoff, Simone (26 November 2018). "Will the Next Great Tech Company Come From the Developing World?". The Atlantic. Retrieved 28 June 2019.
  4. ^ Tajammul, Khizr (10 July 2015). "Shoes with a story: Markhor is a start-up you should know about". Dawn. Retrieved 28 June 2019.
  5. ^ Magee, Christine (11 August 2015). "Markhor Takes The Middleman Out Of Designer Shoemaking". Retrieved 28 June 2019.
  6. ^ Holmes, Elizabeth (15 June 2014). "Feet Are Getting Bigger, and Many People Wear Shoes That Don't Fit Right". Wall Street Journal. Retrieved 28 June 2019.
  7. ^ Moore, Kaleigh (16 May 2019). "Why Online Fashion Retailers Are Experimenting With Invite-Only Access". Forbes. Retrieved 28 June 2019.