Atoms (shoes): Difference between revisions
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'''Atoms''' is a privately held American corporation, based in [[Brooklyn]], [[New_York_(state) | New York]], that designs, develops and sells footwear.<ref>{{cite news |last1=Okwodu |first1=Janelle |title=Meet the Sneaker Brand Set to Disrupt the Fashion Industry |url=https://www.vogue.com/article/atoms-sneaker-launch-quarter-sizes-disrupting-fashion |accessdate=28 June 2019 |publisher=Vogue |date=3 June 2019}}</ref> Atoms |
'''Atoms''' is a privately held American corporation, based in [[Brooklyn]], [[New_York_(state) | New York]], that designs, develops and sells footwear.<ref>{{cite news |last1=Okwodu |first1=Janelle |title=Meet the Sneaker Brand Set to Disrupt the Fashion Industry |url=https://www.vogue.com/article/atoms-sneaker-launch-quarter-sizes-disrupting-fashion |accessdate=28 June 2019 |publisher=Vogue |date=3 June 2019}}</ref> Atoms is the first footwear brand to offer quarter size shoes and allowing customers to keep pairs of shoes in two different sizes.<ref>{{cite news |last1=Evans |first1=Jonathan |title=Startup Sneaker Brand Atoms Just Fixed One of the Biggest Problems With Shopping for Shoes |url=https://www.esquire.com/style/mens-fashion/a27821659/atoms-sneakers-quarter-sizes-review-launch/ |accessdate=28 June 2019 |publisher=Esquire |date=10 June 2019}}</ref> |
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== History == |
== History == |
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Revision as of 21:33, 28 June 2019
| Industry | Footwear |
|---|---|
| Founded | 2018 |
| Founders |
|
| Headquarters | Brooklyn, New York |
| Website | atoms |
Atoms is a privately held American corporation, based in Brooklyn, New York, that designs, develops and sells footwear.[1] Atoms is the first footwear brand to offer quarter size shoes and allowing customers to keep pairs of shoes in two different sizes.[2]
History
Atoms was founded by husband and wife Sidra Qasim and Waqas Ali in San Francisco.[3] In 2012, they started their first footwear company Markhor (originally Hometown) in Pakistan, while working with craftsmen in their hometown of Okara, Pakistan.[4] In 2015, the couple moved to Mountain View as part of Y Combinator’s accelerator program[5]. Atoms’s idea was inspired by the challenges that most people still wear shoes that don’t fit them right.[6] Founders wanted to design a shoe that people would use every day. Atoms started selling via invite-only access on its website and built waitlist of over 40,000 people before publicly launching on June 03, 2019.[7]
- ^ Okwodu, Janelle (3 June 2019). "Meet the Sneaker Brand Set to Disrupt the Fashion Industry". Vogue. Retrieved 28 June 2019.
- ^ Evans, Jonathan (10 June 2019). "Startup Sneaker Brand Atoms Just Fixed One of the Biggest Problems With Shopping for Shoes". Esquire. Retrieved 28 June 2019.
- ^ Stolzoff, Simone (26 November 2018). "Will the Next Great Tech Company Come From the Developing World?". The Atlantic. Retrieved 28 June 2019.
- ^ Tajammul, Khizr (10 July 2015). "Shoes with a story: Markhor is a start-up you should know about". Dawn. Retrieved 28 June 2019.
- ^ Magee, Christine (11 August 2015). "Markhor Takes The Middleman Out Of Designer Shoemaking". Retrieved 28 June 2019.
- ^ Holmes, Elizabeth (15 June 2014). "Feet Are Getting Bigger, and Many People Wear Shoes That Don't Fit Right". Wall Street Journal. Retrieved 28 June 2019.
- ^ Moore, Kaleigh (16 May 2019). "Why Online Fashion Retailers Are Experimenting With Invite-Only Access". Forbes. Retrieved 28 June 2019.