Premierline: Difference between revisions
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'''Premierline''' (Premierline Business Insurance Broker) is a UK based commercial [[insurance broker]] based in [[Lancaster, Lancashire |
'''Premierline''' (Premierline Business Insurance Broker) is a UK based commercial [[insurance broker]] based in [[Lancaster, Lancashire]]. The company offers a broker service for UK businesses.<ref>{{cite web|url=https://www.allianz.co.uk/about-allianz-insurance/company-info.html#organisation|title=Company Information|publisher=Allianz|accessdate=22 July 2019}}</ref> The commercial broker packages insurance products to sectors including retailers, pubs, restaurants, hotels, property owners and motor traders.<ref>{{cite web|url=https://www.marketingweek.com/premierline-direct-plans-8m-uk-expansion/|title=Premierline Direct plans 8m UK expansion|publisher=Marketing Week|date=26 October 2006|accessdate=22 July 2019}}</ref> |
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== History == |
== History == |
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Premierline Direct was the UK’s first direct commercial insurance operation offering business insurance to UK companies. The firm was originally founded by insurance entrepreneur, [[Barrie Wells]] alongside his business partner, Philippa Rothwell in 2001. |
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Premierline Direct was the UK’s first direct commercial insurance operation offering business insurance to UK companies.<ref>{{cite news|title=Barrie Wells - The insurance man paying a premium for games gold|url=https://www.manchestereveningnews.co.uk/business/enterprise/barrie-wells---the-insurance-man-680312|accessdate=22 July 2019 |work=[[Manchester Evening News]]|date=20 January 2012}}</ref> The firm was originally founded by insurance entrepreneur, [[Barrie Wells]] alongside his business partner, Philippa Rothwell in 2001.<ref>{{cite web|url=https://www.prnewswire.co.uk/news-releases/sme-insurer-premierline-celebrates-10th-birthday-144773435.html|title=SME Insurer Premierline Celebrates 10th Birthday|publisher=PR Newswire|date=03 November 2011|accessdate=26 July 2019}}</ref> |
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The business was then sold to [[Allianz]] in 2006. Shortly after the acquisition, Premierline announced it would be quadrupling its marketing spend to £8m ahead of "aggressive" expansion plans in the UK. |
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The business was then sold to [[Allianz]] in 2006.<ref>{{cite web|url=https://barriewellstrust.org/about-us/about-barrie-wells/|title=Who is Barrie Wells|publisher=Barrie Wells Trust|accessdate=22 July 2019}}</ref> Shortly after the acquisition, Premierline announced it would be quadrupling its marketing spend to £8m ahead of "aggressive" expansion plans in the UK.<ref>{{cite web|url=https://www.marketingweek.com/premierline-direct-plans-8m-uk-expansion/|title=Premierline Direct plans 8m UK expansion|publisher=Marketing Week|date=26 October 2006|accessdate=30 July 2019}}</ref> |
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Allianz previously owned a 20% stake in the business and replaced [[Zenith Insurance Company]] as the main underwriter in 2003. Following the acquisition by Allianz, the organisation saw the launch of two new brands within the business-to-business insurance market. |
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Allianz previously owned a 20% stake in the business and replaced [[Zenith Insurance Company]] as the main underwriter in 2003.<ref>{{cite web|url=https://www.insuranceage.co.uk/insurance-age/news/1191785/allianz-cornhill-purchases-premierline|title=Allianz Cornhill purchases Premierline|publisher=Insurance Age|date=01 September 2006|accessdate=22 July 2019}}</ref> Following the acquisition by Allianz, the organisation saw the launch of two new brands within the business-to-business insurance market.<ref>{{cite web|url=https://www.thedrum.com/news/2007/01/23/insurance-firm-appoints-leeds-agency-pound5m-brief|title=Insurance firm appoints Leeds agency for £5m brief|publisher=The Drum|date=23 January 2007|accessdate=26 July 2019}}</ref> |
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| ⚫ | Allianz Business Services Limited (ABSL) was formed as a parent company unifying these two new brands, Premierline Direct and Cornhill Direct Business. In 2014, Willis BusinessCare sold its BusinessCare company located in Preston, which focuses on micro and small enterprises, to Allianz.<ref>{{cite web|url=https://www.intelligentinsurer.com/news/willis-sells-subsidiary-to-allianz-4424|title=Willis sells subsidiary to Allianz|publisher=Intelligent Insurer|date=10 December 2014|accessdate=26 July 2019}}</ref> |
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| ⚫ | Following this acquisition, the company transacted new business under the brand of Premier BusinessCare as well as servicing its original customers under the retained trading name of Premierline. In 2019 it consolidated the brands to Premierline Business Insurance Broker, or Premierline for short.<ref>{{cite web|url=https://www.premierline.co.uk/knowledge-centre/premierline-the-new-name.html|title=Premierline - the new name for Premier BusinessCare|publisher=Premierline|date=11 March 2019|accessdate=22 July 2019}}</ref> |
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== Charity == |
== Charity == |
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As part of the [[Allianz]] Group, Premierline organises and participates in a range of fundraising activities on behalf of their chosen charity partner. 2019 saw the launch of a three-year partnership with mental health organisation, Mind. |
As part of the [[Allianz]] Group, Premierline organises and participates in a range of fundraising activities on behalf of their chosen charity partner. 2019 saw the launch of a three-year partnership with mental health organisation, Mind.<ref>{{cite web|url=https://www.mind.org.uk/workplace/corporate-partnerships/current-partners/allianz/|title=Allianz|publisher=Mind|accessdate=22 July 2019}}</ref> |
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Prior to this association, Allianz has supported other charitable organisations such as the Air Ambulance throughout the 2016-18 period.<ref>{{cite web|url=https://www.allianz.co.uk/about-allianz-insurance/social-responsibility/communities.html|title=Supporting our communities|publisher=Allianz|accessdate=22 July 2019}}</ref> |
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| ⚫ | Some fundraising activities run concurrently with popular contests, and are based on popular TV shows such as [[The Apprentice (British TV series)]]. In 2014, Premierline hosted their own version of the hit BBC show to raise money for St John’s Hospice.<ref>{{cite news|title=Lancaster firm inspired by Lord Sugar and The Apprentice|url=https://www.lancasterguardian.co.uk/news/lancaster-firm-inspired-by-lord-sugar-and-the-apprentice-1-6837958|accessdate=22 July 2019|newspaper=Lancaster Guardian|date=12 September 2014}}</ref> |
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== External Links == |
== External Links == |
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[https://www.premierline.co.uk Official website] |
[https://www.premierline.co.uk Official website] |
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== References == |
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<references /> |
<references /> |
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[[Category:2001 establishments in the United Kingdom]] |
[[Category:2001 establishments in the United Kingdom]] |
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Revision as of 15:20, 19 August 2019
Premierline (Premierline Business Insurance Broker) is a UK based commercial insurance broker based in Lancaster, Lancashire. The company offers a broker service for UK businesses.[1] The commercial broker packages insurance products to sectors including retailers, pubs, restaurants, hotels, property owners and motor traders.[2]
History
Premierline Direct was the UK’s first direct commercial insurance operation offering business insurance to UK companies.[3] The firm was originally founded by insurance entrepreneur, Barrie Wells alongside his business partner, Philippa Rothwell in 2001.[4]
The business was then sold to Allianz in 2006.[5] Shortly after the acquisition, Premierline announced it would be quadrupling its marketing spend to £8m ahead of "aggressive" expansion plans in the UK.[6]
Allianz previously owned a 20% stake in the business and replaced Zenith Insurance Company as the main underwriter in 2003.[7] Following the acquisition by Allianz, the organisation saw the launch of two new brands within the business-to-business insurance market.[8]
Allianz Business Services Limited (ABSL) was formed as a parent company unifying these two new brands, Premierline Direct and Cornhill Direct Business. In 2014, Willis BusinessCare sold its BusinessCare company located in Preston, which focuses on micro and small enterprises, to Allianz.[9]
Following this acquisition, the company transacted new business under the brand of Premier BusinessCare as well as servicing its original customers under the retained trading name of Premierline. In 2019 it consolidated the brands to Premierline Business Insurance Broker, or Premierline for short.[10]
Charity
As part of the Allianz Group, Premierline organises and participates in a range of fundraising activities on behalf of their chosen charity partner. 2019 saw the launch of a three-year partnership with mental health organisation, Mind.[11]
Prior to this association, Allianz has supported other charitable organisations such as the Air Ambulance throughout the 2016-18 period.[12]
Some fundraising activities run concurrently with popular contests, and are based on popular TV shows such as The Apprentice (British TV series). In 2014, Premierline hosted their own version of the hit BBC show to raise money for St John’s Hospice.[13]
External Links
References
- ^ "Company Information". Allianz. Retrieved 22 July 2019.
- ^ "Premierline Direct plans 8m UK expansion". Marketing Week. 26 October 2006. Retrieved 22 July 2019.
- ^ "Barrie Wells - The insurance man paying a premium for games gold". Manchester Evening News. 20 January 2012. Retrieved 22 July 2019.
- ^ "SME Insurer Premierline Celebrates 10th Birthday". PR Newswire. 03 November 2011. Retrieved 26 July 2019.
{{cite web}}: Check date values in:|date=(help) - ^ "Who is Barrie Wells". Barrie Wells Trust. Retrieved 22 July 2019.
- ^ "Premierline Direct plans 8m UK expansion". Marketing Week. 26 October 2006. Retrieved 30 July 2019.
- ^ "Allianz Cornhill purchases Premierline". Insurance Age. 01 September 2006. Retrieved 22 July 2019.
{{cite web}}: Check date values in:|date=(help) - ^ "Insurance firm appoints Leeds agency for £5m brief". The Drum. 23 January 2007. Retrieved 26 July 2019.
- ^ "Willis sells subsidiary to Allianz". Intelligent Insurer. 10 December 2014. Retrieved 26 July 2019.
- ^ "Premierline - the new name for Premier BusinessCare". Premierline. 11 March 2019. Retrieved 22 July 2019.
- ^ "Allianz". Mind. Retrieved 22 July 2019.
- ^ "Supporting our communities". Allianz. Retrieved 22 July 2019.
- ^ "Lancaster firm inspired by Lord Sugar and The Apprentice". Lancaster Guardian. 12 September 2014. Retrieved 22 July 2019.