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In 2002, Kuethe moved to New York City and took a job at Lloyd & Co. as Senior [[Art Director]], working with brands like [[Gucci]] and [[Yves Saint Laurent (brand)|Yves Saint Laurent]].<ref>{{Cite web|url=https://nypost.com/2015/06/18/justin-bieber-is-planning-a-mens-fashion-line/|title=Justin Bieber is planning a men’s fashion line|first=Lindsay|last=Putnam|date=June 18, 2015}}</ref> This was followed by stints as Art Director at [[J. Crew]] and [[Ann_Inc.|Ann Taylor]], leading to a job at [[Teen Vogue]] as [[Creative Director]].<ref>{{Cite web|url=https://coveteur.com/2015/02/05/deskside-katia-kuethe-lucky-magazine/|title=Deskside: Katia Kuethe|date=February 5, 2015|website=Coveteur}}</ref><ref>{{Cite web|url=https://www.thecut.com/2013/10/eva-chen-carlyne-cerf-de-dudzeele-lucky.html|title=Eva Chen Taps Stylist Carlyne Cerf de Dudzeele for Lucky|website=The Cut}}</ref>
In 2002, Kuethe moved to New York City and took a job at Lloyd & Co. as Senior [[Art Director]], working with brands like [[Gucci]] and [[Yves Saint Laurent (brand)|Yves Saint Laurent]].<ref>{{Cite web|url=https://nypost.com/2015/06/18/justin-bieber-is-planning-a-mens-fashion-line/|title=Justin Bieber is planning a men’s fashion line|first=Lindsay|last=Putnam|date=June 18, 2015}}</ref> This was followed by stints as Art Director at [[J. Crew]] and [[Ann_Inc.|Ann Taylor]], leading to a job at [[Teen Vogue]] as [[Creative Director]].<ref>{{Cite web|url=https://coveteur.com/2015/02/05/deskside-katia-kuethe-lucky-magazine/|title=Deskside: Katia Kuethe|date=February 5, 2015|website=Coveteur}}</ref><ref>{{Cite web|url=https://www.thecut.com/2013/10/eva-chen-carlyne-cerf-de-dudzeele-lucky.html|title=Eva Chen Taps Stylist Carlyne Cerf de Dudzeele for Lucky|website=The Cut}}</ref>


[[Kate_Spade_New_York|Kate Spade]] being in the midst of a "refresh" in 2012, hired Kuethe as Senior Director of Creative, after leaving her job at [[Teen Vogue]].<ref name="NYTSpade"/><ref>{{Cite web|url=https://www.thecut.com/2012/07/kate-spade-is-all-set-without-a-big-name-star.html|title=Kate Spade New York Is All Set Without a Big-Name Star in Its Ads|website=The Cut}}</ref> In 2013, Katia followed her time at Kate Spade as Creative Director of [[Lucky (magazine)|Lucky Magazine]].<ref>{{Cite web|url=http://ca.finance.yahoo.com/news/abercrombie-fitch-getting-cheaper-201102412.html|title=Abercrombie & Fitch is getting cheaper|website=ca.finance.yahoo.com}}</ref><ref>{{Cite web|url=http://fashionbombdaily.com/fashion-bomb-news-breakdown-18/|title=The Fashion Bomb News Breakdown: Terry Richardson is The Subject of A New Change.org Petition, Kim Kardashian on How She Dresses North West, and Lucky Magazine’s New Hires – Fashion Bomb Daily Style Magazine: Celebrity Fashion, Fashion News, What To Wear, Runway Show Reviews|website=fashionbombdaily.com}}</ref><ref>{{Cite web | url=https://fashionista.com/2013/10/eva-chen-dishes-on-her-social-media-strategy-and-luckys-new-staffers |title = Eva Chen Talks Social Media Strategy and Lucky's New Hires}}</ref><ref>{{Cite web|url=https://www.businessinsider.com/abercrombie-hires-new-designer-and-creative-director-2015-6|title=Abercrombie & Fitch just took a step to drastically improve its clothing|first=Hayley|last=Fitzpatrick|website=Business Insider}}</ref> Shortly after Lucky went out of print in 2015, Katia assumed the role of Creative Director at [[Abercrombie & Fitch]].<ref>{{Cite web | url=https://www.bustle.com/articles/91460-abercrombie-fitch-snags-katia-kuethe-former-creative-director-of-lucky-and-shes-just-the-person |title = A&F Hires Former Lucky Mag Creative Director}}</ref><ref name="auto"/><ref>{{Cite web|url=https://www.racked.com/2015/6/18/8803681/abercrombie-fitch-lucky-katia-kuethe|title=Former Lucky Magazine Creative Director Lands at Abercrombie|first=Adele|last=Chapin|date=June 18, 2015|website=Racked}}</ref> At Abercrombie, Kuethe worked on 2015 winter campaigns for A+F, as well as sister brand [[Hollister_Co.|Hollister]].<ref>{{Cite web|url=https://fashionunited.com/news/people/katia-kuethe-hired-as-creative-director-of-marketing-at-abercrombie-and-fitch/201506187310|title=Katia Kuethe hired as creative director of marketing at Abercrombie and Fitch|first=Kristopher|last=Fraser|date=June 18, 2015|website=fashionunited.com}}</ref> In 2018, started work for [[Bergdorf Goodman]] as Consulting Creative Director, this led to following work with Bergdorf's parent company [[Neiman Marcus]].
[[Kate_Spade_New_York|Kate Spade]] being in the midst of a "refresh" in 2012, hired Kuethe as Senior Director of Creative, after leaving her job at [[Teen Vogue]].<ref name="NYTSpade"/><ref>{{Cite web|url=https://www.thecut.com/2012/07/kate-spade-is-all-set-without-a-big-name-star.html|title=Kate Spade New York Is All Set Without a Big-Name Star in Its Ads|website=The Cut}}</ref> In 2013, Katia followed her time at Kate Spade as Creative Director of [[Lucky (magazine)|Lucky Magazine]].<ref>{{Cite web|url=http://ca.finance.yahoo.com/news/abercrombie-fitch-getting-cheaper-201102412.html|title=Abercrombie & Fitch is getting cheaper|website=ca.finance.yahoo.com}}</ref><ref>{{Cite web|url=http://fashionbombdaily.com/fashion-bomb-news-breakdown-18/|title=The Fashion Bomb News Breakdown: Terry Richardson is The Subject of A New Change.org Petition, Kim Kardashian on How She Dresses North West, and Lucky Magazine’s New Hires – Fashion Bomb Daily Style Magazine: Celebrity Fashion, Fashion News, What To Wear, Runway Show Reviews|website=fashionbombdaily.com}}</ref><ref>{{Cite web | url=https://fashionista.com/2013/10/eva-chen-dishes-on-her-social-media-strategy-and-luckys-new-staffers |title = Eva Chen Talks Social Media Strategy and Lucky's New Hires}}</ref><ref>{{Cite web|url=https://www.businessinsider.com/abercrombie-hires-new-designer-and-creative-director-2015-6|title=Abercrombie & Fitch just took a step to drastically improve its clothing|first=Hayley|last=Fitzpatrick|website=Business Insider}}</ref> Shortly after Lucky went out of print in 2015, Katia assumed the role of Creative Director at [[Abercrombie & Fitch]].<ref>{{Cite web | url=https://www.bustle.com/articles/91460-abercrombie-fitch-snags-katia-kuethe-former-creative-director-of-lucky-and-shes-just-the-person |title = A&F Hires Former Lucky Mag Creative Director}}</ref><ref name="auto"/><ref>{{Cite web|url=https://www.racked.com/2015/6/18/8803681/abercrombie-fitch-lucky-katia-kuethe|title=Former Lucky Magazine Creative Director Lands at Abercrombie|first=Adele|last=Chapin|date=June 18, 2015|website=Racked}}</ref> At Abercrombie, Kuethe worked on 2015 winter campaigns for A+F, as well as sister brand [[Hollister_Co.|Hollister]].<ref>{{Cite web|url=https://fashionunited.com/news/people/katia-kuethe-hired-as-creative-director-of-marketing-at-abercrombie-and-fitch/201506187310|title=Katia Kuethe hired as creative director of marketing at Abercrombie and Fitch|first=Kristopher|last=Fraser|date=June 18, 2015|website=fashionunited.com}}</ref> In 2018, started work for [[Bergdorf Goodman]] as Consulting Creative Director,<ref>https://www.benjaminscot.com/bergdorf-goodman-accessories-18</ref> this led to following work with Bergdorf's parent company [[Neiman Marcus]].


==Honors and awards==
==Honors and awards==

Revision as of 06:00, 6 May 2020

Katia Kuethe
Born
Stuttgart, Baden-Württemberg, West Germany
Alma materState Academy of Fine Arts Stuttgart[1]
OccupationCreative Director
Years active2002-present
Websitestudiovonbirken.com

Katia Kuethe is a German-born creative director living and working in the United States.

Early life and education

Walsh was born in Stuttgart, Germany and graduated from State Academy of Fine Arts Stuttgart with a degree in graphic and editorial design.[2]

Career

In 2002, Kuethe moved to New York City and took a job at Lloyd & Co. as Senior Art Director, working with brands like Gucci and Yves Saint Laurent.[3] This was followed by stints as Art Director at J. Crew and Ann Taylor, leading to a job at Teen Vogue as Creative Director.[4][5]

Kate Spade being in the midst of a "refresh" in 2012, hired Kuethe as Senior Director of Creative, after leaving her job at Teen Vogue.[2][6] In 2013, Katia followed her time at Kate Spade as Creative Director of Lucky Magazine.[7][8][9][10] Shortly after Lucky went out of print in 2015, Katia assumed the role of Creative Director at Abercrombie & Fitch.[11][1][12] At Abercrombie, Kuethe worked on 2015 winter campaigns for A+F, as well as sister brand Hollister.[13] In 2018, started work for Bergdorf Goodman as Consulting Creative Director,[14] this led to following work with Bergdorf's parent company Neiman Marcus.

Honors and awards

  • Awarded Merit by Graphis for Kate Space 20th Anniversary identity[15]
  • FIFI Award Womens Private Label Victoria's Secret – So In Love[16]
  • Graphis Gold “Brochures 06” - Uniqlo Paper Nr. 1[17]
  • Graphis Gold “Letterhead 07” - Blondie Identity (custom lettered logo, letterhead system)[18]
  • ONE Show Silver Pen Award, Big Magazine #55 Art Director’s Club New York Merit Award, E&A – The Glossy Zine Issue 4 F/W 2006[19]
  • Society of Publication Designers Merit Winner, Big Magazine #55[20]

Personal life

Kuethe lives in New York City with her son Paz.[21]

References

  1. ^ a b Chamberlin, Corbin; Friedman, Vanessa (18 June 2015). "Abercrombie & Fitch Reinvention Continues with New Creative Director". The New York Times.
  2. ^ a b "Q. & A. With Katia Kuethe, New Director of Creative at Kate Spade". 19 July 2012.
  3. ^ Putnam, Lindsay (June 18, 2015). "Justin Bieber is planning a men's fashion line".
  4. ^ "Deskside: Katia Kuethe". Coveteur. February 5, 2015.
  5. ^ "Eva Chen Taps Stylist Carlyne Cerf de Dudzeele for Lucky". The Cut.
  6. ^ "Kate Spade New York Is All Set Without a Big-Name Star in Its Ads". The Cut.
  7. ^ "Abercrombie & Fitch is getting cheaper". ca.finance.yahoo.com.
  8. ^ "The Fashion Bomb News Breakdown: Terry Richardson is The Subject of A New Change.org Petition, Kim Kardashian on How She Dresses North West, and Lucky Magazine's New Hires – Fashion Bomb Daily Style Magazine: Celebrity Fashion, Fashion News, What To Wear, Runway Show Reviews". fashionbombdaily.com.
  9. ^ "Eva Chen Talks Social Media Strategy and Lucky's New Hires".
  10. ^ Fitzpatrick, Hayley. "Abercrombie & Fitch just took a step to drastically improve its clothing". Business Insider.
  11. ^ "A&F Hires Former Lucky Mag Creative Director".
  12. ^ Chapin, Adele (June 18, 2015). "Former Lucky Magazine Creative Director Lands at Abercrombie". Racked.
  13. ^ Fraser, Kristopher (June 18, 2015). "Katia Kuethe hired as creative director of marketing at Abercrombie and Fitch". fashionunited.com.
  14. ^ https://www.benjaminscot.com/bergdorf-goodman-accessories-18
  15. ^ "Kate Spade New York 20th Anniversary Identity - Graphis".
  16. ^ https://www.prnewswire.com/news-releases/victorias-secret-love-rocks-fragrance-wins-2010-fifi-96145334.html
  17. ^ https://www.graphis.com/entry/38b58478-4b2c-11e2-a2c9-f23c91dffdec/
  18. ^ https://www.graphis.com/entry/659e5a5a-4b2c-11e2-a2c9-f23c91dffdec/
  19. ^ http://part-stuttgart.blogspot.com/2009/07/grafik-katia-kuthe.html
  20. ^ "SPD 55 Merit Winners". The Society of Publication Designers.
  21. ^ "Katia Kuethe".
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