Riviana Foods: Difference between revisions
Content deleted Content added
Sparklers375 (talk | contribs) Riviana recently removed one of its logos because it showed cultural appropriation. It's notable because it's one of a handful of food brands that have recently removed their logos after being accused of cultural appropriation. Tags: Removed redirect Visual edit |
|||
| Line 1: | Line 1: | ||
#REDIRECT [[Ebro Foods]] |
|||
[[Category:Food and drink companies of the United States]] |
[[Category:Food and drink companies of the United States]] |
||
Riviana Foods, Inc. is a subsidiary of [[Ebro Foods|Ebro Foods, S.A.]] When it merged with American Rice Inc. and [[New World Pasta|New World Pasta Co.]] in 2017, it became the largest manufacturer of rice and second largest of pasta in the United States. Its estimated sales revenue at the time was $1.5 billion.<ref>{{Cite web|last=|first=|date=|title=Spain-based food co. to combine brands into Houston-based business|url=https://www.bizjournals.com/houston/news/2016/12/14/spain-based-food-co-to-combine-brands-into-houston.html|url-status=live|archive-url=|archive-date=|access-date=2020-09-22|website=www.bizjournals.com}}</ref> |
|||
== Mahatma Rice Controversy == |
|||
In August 2020, after competitor brand Uncle Ben's announced it would phase out its logo because it depicted a racial stereotype<ref>{{Cite web|last=Business|first=Jordan Valinsky, CNN|title=Uncle Ben's and Mrs. Butterworth's follow Aunt Jemima phasing out racial stereotypes in logos|url=https://www.cnn.com/2020/06/17/business/uncle-bens-rice-racist/index.html|access-date=2020-09-22|website=CNN}}</ref>, two teenagers from Atlanta petitioned Riviana Foods to remove the mascot from its Mahatma Rice packaging. The teens, Rohan and Rani Srivastava, complained that the mascot was an offensive depiction of stereotypical Indian man in a turban and [[kurta]] pajama pants.<ref>{{Cite web|title=Indo-American Teens End Racist Logo of “Mahatma Rice” from Houston’s Riviana Foods {{!}} Indo American News|url=http://www.indoamerican-news.com/indo-american-teens-end-racist-logo-of-mahatma-rice-from-houstons-riviana-foods/|access-date=2020-09-22}}</ref> In response to the petition, Riviana Foods removed the mascot from the Mahatma Rice website and pledged to remove the mascot from packaging by October 2020.<ref>{{Cite web|title=Atlanta siblings instrumental in pushing Mahatma brand rice to drop logo depicting negative stereotype|url=https://www.11alive.com/article/news/local/teens-push-mahatma-brand-rice-to-drop-logo-with-stereotyp/85-67510850-cf19-4c72-a59c-b11a78d93e34|access-date=2020-09-22|website=11Alive.com|language=en-US}}</ref> |
|||
Revision as of 18:40, 22 September 2020
Riviana Foods, Inc. is a subsidiary of Ebro Foods, S.A. When it merged with American Rice Inc. and New World Pasta Co. in 2017, it became the largest manufacturer of rice and second largest of pasta in the United States. Its estimated sales revenue at the time was $1.5 billion.[1]
Mahatma Rice Controversy
In August 2020, after competitor brand Uncle Ben's announced it would phase out its logo because it depicted a racial stereotype[2], two teenagers from Atlanta petitioned Riviana Foods to remove the mascot from its Mahatma Rice packaging. The teens, Rohan and Rani Srivastava, complained that the mascot was an offensive depiction of stereotypical Indian man in a turban and kurta pajama pants.[3] In response to the petition, Riviana Foods removed the mascot from the Mahatma Rice website and pledged to remove the mascot from packaging by October 2020.[4]
- ^ "Spain-based food co. to combine brands into Houston-based business". www.bizjournals.com. Retrieved 2020-09-22.
{{cite web}}: CS1 maint: url-status (link) - ^ Business, Jordan Valinsky, CNN. "Uncle Ben's and Mrs. Butterworth's follow Aunt Jemima phasing out racial stereotypes in logos". CNN. Retrieved 2020-09-22.
{{cite web}}:|last=has generic name (help)CS1 maint: multiple names: authors list (link) - ^ "Indo-American Teens End Racist Logo of "Mahatma Rice" from Houston's Riviana Foods | Indo American News". Retrieved 2020-09-22.
- ^ "Atlanta siblings instrumental in pushing Mahatma brand rice to drop logo depicting negative stereotype". 11Alive.com. Retrieved 2020-09-22.