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Players can choose to watch video advertisements (typically 30 seconds) in exchange for in-game rewards. Players are prompted to watch these advertisements in losing situations (e.g: losing a game or running out of a currency). Consequently, watching these video advertisements in their entirety rewards the player with an appropriate award (e.g: extra time, an extra in-game life, or extra in-game currency) corresponding to their situation. Quitting out of these ads before they have finished will result in no rewards. These video advertisements reference other hyper-casual games. Players are incentivized to watch rewarded videos because the rewards from said videos give them an edge during gameplay.
Players can choose to watch video advertisements (typically 30 seconds) in exchange for in-game rewards. Players are prompted to watch these advertisements in losing situations (e.g: losing a game or running out of a currency). Consequently, watching these video advertisements in their entirety rewards the player with an appropriate award (e.g: extra time, an extra in-game life, or extra in-game currency) corresponding to their situation. Quitting out of these ads before they have finished will result in no rewards. These video advertisements reference other hyper-casual games. Players are incentivized to watch rewarded videos because the rewards from said videos give them an edge during gameplay.


===== Banner Advertisements =====
==== Banner Advertisements ====
Banner advertisements are small images that appear in a non-intrusive area on the user's screen.
Banner advertisements are small images that appear in a non-intrusive area on the user's screen.


===== Interstitial Advertisements =====
==== Interstitial Advertisements ====
Interstitial advertisements appear between gameplay sessions. Often these advertisements are videos that can be exited after a few seconds.
Interstitial advertisements appear between gameplay sessions. Often these advertisements are videos that can be exited after a few seconds.



Revision as of 18:22, 17 November 2020

A hyper-casual game is a type of casual mobile video game which known for its accessibility and simple gameplay. Hyper-casual games are typically free-to-play, and include minimalistic user interfaces.

Gameplay

Monetization

Whereas other mobile games generate revenue through premium currencies or by requiring payment to download, hyper-casual games generate most, if not all, of their revenue through in-game advertisements. There are three types of in-game advertisements:

Rewarded Videos

Players can choose to watch video advertisements (typically 30 seconds) in exchange for in-game rewards. Players are prompted to watch these advertisements in losing situations (e.g: losing a game or running out of a currency). Consequently, watching these video advertisements in their entirety rewards the player with an appropriate award (e.g: extra time, an extra in-game life, or extra in-game currency) corresponding to their situation. Quitting out of these ads before they have finished will result in no rewards. These video advertisements reference other hyper-casual games. Players are incentivized to watch rewarded videos because the rewards from said videos give them an edge during gameplay.

Banner advertisements are small images that appear in a non-intrusive area on the user's screen.

Interstitial Advertisements

Interstitial advertisements appear between gameplay sessions. Often these advertisements are videos that can be exited after a few seconds.

Growth

Growth in Foreign Markets

Criticisms