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publications such as the Journal of Business Research, the Journal of Public Policy and Marketing, and the Harvard Business Review. His works have been...13 KB (1,246 words) - 17:52, 23 October 2023
Business Review, Journal of Advertising Research, and the Journal of Public Policy and Marketing. Rogers has co-authored nine customer strategy books with...6 KB (495 words) - 05:43, 3 April 2023
journals such as the Journal of Consumer Psychology and the Journal of Public Policy and Marketing. Currently, she is serving her second term on the Journal...7 KB (623 words) - 01:38, 24 May 2024
acts as "greenwashing". In 1991, a study published in the "Journal of Public Policy and Marketing" (American Marketing Association) found that 58% of environmental...92 KB (9,795 words) - 19:42, 10 June 2024- Editorial Boards of Journal of Marketing since 2018, the Journal of Public Policy and Marketing since 2016, the Journal of Retailing since 2011, and the...18 KB (1,787 words) - 11:49, 9 June 2024
