Martha Rogers (professor)

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Martha Rogers
Martha Rogers, Ph.D.jpg
Martha Rogers
Born (1955-03-10) March 10, 1955 (age 63)
Occupation Author, speaker, founding partner of Peppers & Rogers Group
Spouse(s) Dick Cavett (2010-)

Martha Rogers (born March 10, 1955) is an American author, customer strategist, and founding partner of Peppers & Rogers Group, a management consulting firm. Rogers is an adjunct professor at the Fuqua School of Business at Duke University[1] and a co-director of the Duke Center for Customer Relationship Management.[2]



Rogers earned her PhD at the University of Tennessee as a Bickel fellow.[3]

Rogers has been published in academic and trade journals, including the Harvard Business Review,[4] Journal of Advertising Research,[5] and the Journal of Public Policy and Marketing.[6]


Rogers has co-authored nine customer strategy books with Don Peppers. Peppers and Rogers are often credited with having launched the CRM revolution with their first book, The One to One Future: Building Relationships One Customer at a Time (1993).[7] Inc. Magazine managing editor George Gendron called this book "one of the two or three most important business books ever written", while Business Week called it the "bible of the new marketing".[8][9] In 2011, the authors released a second, updated edition of their textbook, Managing Customer Relationships: A Strategic Perspective.[10]


Personal life[edit]

In 2010, Rogers married television personality and talk show host Dick Cavett in New Orleans, Louisiana.[11]


  1. ^ "Martha Rogers". 5 October 2008. Archived from the original on 5 October 2008. Retrieved 12 August 2017. 
  2. ^ [1]
  3. ^ "The University of Tennessee, Knoxville". Retrieved 2016-12-10. 
  4. ^ "Do You Want to Keep Your Customers Forever?". Retrieved 12 August 2017. 
  5. ^ "Home - the Journal of Advertising Research". Retrieved 12 August 2017. [permanent dead link]
  6. ^ Martha Rogers. "Customer Strategy: Observations from the Trenches". Retrieved 2016-12-10. 
  7. ^ "The One to One Future | Business Book Summaries". Retrieved 2016-12-10. 
  8. ^ "Don Peppers Joins JETERA Board of Advisors". 2007-05-31. Retrieved 2016-12-10. 
  9. ^ Donald Peppers (2007-06-20). "Donald Peppers: Executive Profile & Biography - Bloomberg". Retrieved 2016-12-10. 
  10. ^ "Books by Don Peppers And Martha Rogers, Ph.D." 4 October 2012. Archived from the original on 4 October 2012. Retrieved 12 August 2017. 
  11. ^ Lipson, Karin (November 12, 2010). "This Time, Cavett Answers the Questions". New York Times. Retrieved April 10, 2011.