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MB&F
Company typePrivate
IndustryWatchmaking
Founded2005
FounderMaximilian Büsser
HeadquartersGeneva, Switzerland
Area served
Worldwide
Key people
ProductsWatches, Clocks
Production output
218 pieces (2018)[1]
Number of employees
25 (2019)[2]
Websitewww.mbandf.com

MB&F[3](Maximilian Busser and Friends)[4] is a Swiss luxury watch and clock manufacturer founded by Maximilian Busser in July 2005 in Geneva, Switzerland. MB&F specializes in small series of concept-type[5][6]watches. MB&F is also known for its futuristic clocks and collaborations with other artists and watchmakers[7].

History

MB&F HM1 in red gold

MB&F was founded by founded by Maximilian Busser in July 2005 in Geneva, Switzerland[8]. MB&F launched its first watch, Horological Machine No.1 (HM1) in 2007 [9]. MB&F has since launched more than 10 futuristic-looking Horological Machines. In 2011, the brand presented Legacy Machine No.1 (LM1), the first in a collection of more traditional-looking, round-cased watches.

Patents

  • In 2008 MB&F was granted a patent for a perpetual calendar mechanism which automatically corrects at the end of months having less than 31 days [10].

Notable models

HM 6

HM 10

LM FlyingT

LM Perpetual

T-Rex

Destination Moon

Prizes and awards

  • 2019: LM FlyingT awarded Best Ladies Complication by the Grand Prix d'Horlogerie de Genève[11]
  • 2018: Maximilian Büsser awarded Entrepreneurship prize by the Prix [12]
  • 2016: LM Perpetual awarded Best Calendar Watch by the Grand Prix d'Horlogerie de Genève (GPHG)[13]
  • 2015: HM6 Space Pirate awarded Best of the Best Red Dot prize[14]
  • 2012: Legacy Machine No.1 awarded both Best Men’s Watch Prize and the Public prize at the Grand Prix d'Horlogerie de Genève[15]
  • 2010: HM4 Thunderbolt awarded Best Concept and Design Watch Grand Prix d'Horlogerie de Genève[16]

Büsser created the first MB&F M.A.D. Gallery in 2011 in Geneva,[17] Switzerland. "M.A.D." stands for Mechanical Art Devices. Büsser considers his timepieces to be kinetic art[18] and created his own art gallery to display his sculptured Horological Machines in the context of mechanical art by other artists.[19]

In addition to Geneva, there are now M.A.D. Galleries in Dubai,[20], Taipei[21] and Hong Kong.[19]

Maximilian Büsser

After graduating with a master's degree in micro-technology engineering, Maximilian Büsser's first employer was Jaeger-LeCoultre where he spent seven years in their senior management team during a period of change and strong growth.[22]

Büsser was appointed managing director of Harry Winston Rare Timepieces in 1998. During his seven years there he transformed the company into a well-respected haute horlogerie brand. Working with talented independent watchmakers on the revolutionary Opus series[23] of timepieces planted the seed for developing that concept further still.

In 2005 Büsser resigned from Harry Winston to form MB&F—Maximilian Büsser & Friends—with the ethos of acknowledging the contribution of the individuals who contributed to each project.== Motto and slogan == “A creative adult is a child who survives”[24]

References

  1. ^ "Maximilian Büsser on MB&F: "We Don't Want to Grow"". Entrepreneur (Middle East. May 2019.
  2. ^ "A Class Apart: Maximilian Büsser, Founder, Maximilian Büsser And Friends". Luxury Society. August 2019.
  3. ^ "Watchmakers turn to new product ranges". Financial Times. March 2014.
  4. ^ "Luxury-Watch Show Gives Younger Brands a Seat at the Table". The Wall Street Journal. January 2017.
  5. ^ "Watchmakers turn to new product ranges". Robb Report. December 2019.
  6. ^ "Two Watch-World Heavyweights Teamed Up to Create a Triple-Axis Tourbillon for MB&F". Robb Report. December 2019.
  7. ^ "MB&F and H. Moser launch 2 models: a two-way collaboration of latest timepieces". The Financial Times. March 2014.
  8. ^ "The Watch World's Risk-Takers". The Wall Street Journal. March 2014.
  9. ^ "How This Unconventional Brand Changed the Watch World for the Weirder". Gear Patrol. March 2014.
  10. ^ "Device with program wheel for perpetual calendar mechanism, and timepiece provided with such a mechanism". Patents Google.
  11. ^ "Prize List 2019". GPHG. January 2016.
  12. ^ "Maximilian: 'This Is My Life'". FHH Journal. September 2018.
  13. ^ "Prize List 2016". GPHG. January 2016.
  14. ^ "Maximilian Büsser: 'This Is My Life'". The New York Times. January 2016.
  15. ^ "Prize List 2012". GPHG. November 2012.
  16. ^ "Prize List 2010". GPHG. January 2016.
  17. ^ "Visiting the MB&F M.A.D Gallery, the crazy artistic universe of Max Busser & Friends". Monochrome Watches. 2016.
  18. ^ "Max Büsser's Accidental Art Gallery Empire". Watch Journal. May 2018.
  19. ^ a b "5 Awesome Mechanical Sculptures You Can't Miss At M.A.D.Gallery". Asia Tatler. 2019.
  20. ^ "Design Days Dubai in partnership with MB&F M.A.D Gallery". Gulf news. 2016.
  21. ^ "MB&F – Second M.A.D.Gallery in Taipei". Europa Star Dubai. 2015.
  22. ^ The Telegraph Visionaries: Maximilian Busser
  23. ^ Haute Horlogerie article on Harry Winston and the Opus series
  24. ^ "Maximilian Büsser: 'This Is My Life'". The New York Times. January 2016.
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