Friendly Folk Records
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Friendly Folk Records is an independent record label located in, Rotterdam, Netherlands founded by entrepreneur, Kathy Keller (2017). According to an interview with Keller in music magazine, Gonzo Weekly (UK), "Friendly Folk Records philosophy is to nurture a friendly, folky, family environment, by implementing business concepts of honesty, respect, fairness, and transparency." Established at the request of several folk musicians whom Keller represented at her management company, the early label rooster represented mostly 'up and coming' folk artists from various genres of: Celtic Folk Rock: Greenrose Faire (Finland), The Midnight (Italy), Pyrolysis (Netherlands); Celtic Folk Punk: The Royal Spuds (Netherlands); Pagan Folk: Drusuna Pagan Ritual Folk (Portugal), and Progressive Ambient Folk Jyoti Verhoeff (Netherlands). German music magazine, Sonic Seducer, took notice of the label and spotlighted Pyrolysis, The Royal Spuds, Jyoti Verhoeff and Greenrose Faire -with interviews and reviews in the Mittelalter-Musik Vol. 6 (2017) and added their debut track on Cold Hands Seduction compilation CD Vol 190.
In 2018, Keller disolved her promotion company, My Music Matters Management Triad, and merged it with the record label, as stated in an extensive interview in music blog, Rezonatz (USA). In 2019, Friendly Folk Records label began to attract the attention of Country music genre musicians from USA, with the signing of Shandon Sahm, son of country legend, Doug Sahm, with the 2019 release of 'Sahm Covers Sahm' a tribute album to his late father. In 2020 the label signed Chris Murphy Violinist (California, USA) with the release of Sovereign.
In a special folk segment of Sonic Seducer Magazine (Germany), Friendly Folk Records artists were interviewed, reviewed and added to the Cold Hands compilation CD. and 2020 issue.
Since the signing of Ton Scherpenzeel, with October/2021 release of his fifth solo album, VELVET ARMOUR, the label has received amplified media attention. Scherpenzeel is world reknowned Dutch composer, keyboardist, lyricst and founder of the Progressive Rock band, Kayak. VELVET ARMOUR and Schepenzeel's fourth album, 'The Lion's Dream' are a blend of Baroque Folk and Progressive Rock ballads. Both albums feature Annette Visser (ex-Flairick) on flute and recorders.
Friendly Folk Records artists were featured in a consecutive series of interviews and reviews in Irish Music Magazine (August - December 2021 issues).