Jump to content

Hypebeast (company)

From Wikipedia, the free encyclopedia

This is an old revision of this page, as edited by MaghrebiFalafel (talk | contribs) at 00:18, 23 March 2022 (translated and transcluded from ja:Hypebeast; this is in various languages and is mentioned hundreds of times on en-wiki; it looks like previous versions may have been poorly written). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

Hypebeast is a Hong Kong-based company that focuses on streetwear and youth culture. It is also the name of a youth subculture, called "Hypebeast culture." Originally known for the online magazine Hypebeast, Hypebeast was originally founded in 2005 by Kevin Ma as a sneaker blog. Today in the contemporary streetwear and sneaker youth subcultures, it is especially known for its "Hypebeast culture".[1]

Their media publication Hypebeast covers a wide range of topics, including on streetwear, music, pop culture, and many other topics.[2][3]

History

Kevin Ma was founded Hypebeast in 2005. Headquartered in Hong Kong, it also operates in the United States, United Kingdom, and Japan.[4] In addition to the Hypebeast website, which is in multiple languages, there is also Hypebae for women, the publication Hypebeast, and their store HBX. In 2018, they organized a festival called Hypefest in New York City.[5]

Hypebeast Japan was established in March 2019. Akihiro Wajima, then president, left the company on December 31, 2020.[6] The editor-in-chief is currently Yuki Abe.[7][8] Hypebae Japan and Hypegolf Japan were launched in 2021.[9]

Hypebeast culture

Main article: Streetwear § Hypebeast culture

"Hypebeast" (occasionally "hype beast") culture is a colloquial term that at first was considered a derogatory term until Kevin Ma[10] reappropriated it to be used as the name of his fashion blog, Hypebeast.[11] Today, many people will actually refer to themselves as "hypebeasts," taking it as a term of endearment (much like the evolution of the term otaku in Japanese popular culture).[12]

There has been a development of "hypebeast culture" connected to streetwear as of the mid-2000s. Hypebeasts are defined as buying clothes and accessories to impress others.[13] This trend is inspired by a 1990s fashion for clothing covered in brand names and logos.[14]

Hypebeast festival

"Hypebeast" also holds a festival-type event called Hypefest for street fashion lovers.[15] Hypefest was first held in New York in October 2018.[16][17]

References

  1. ^ Zax, David (Feb 27, 2012). "Fast Talk: How This "Sneakerhead" Built A Major Online Magazine". Fast Company. Retrieved April 5, 2020.
  2. ^ Newton, Matthew (Sep 8, 2011). "Hypebeast Founder Talks 'Influencers' and Authenticity". South China Morning Post. Retrieved April 5, 2020.
  3. ^ Bain, Mark (May 22, 2019). "Streetwear is what happens to fashion when consumers start dictating the terms". Quartz. Retrieved April 5, 2020.
  4. ^ "香港発「ハイプビースト」 CEOと日本法人社長に聞く | 繊研新聞". senken.co.jp. Retrieved 2021-01-16.
  5. ^ "「ハイプビースト」創業者が明かすメディア誕生秘話とNYの「ハイプフェスト」". WWDJAPAN.com (in Japanese). 2018-09-17. Retrieved 2021-01-16.
  6. ^ "ハイプビーストジャパンの和島昭裕社長が退社". WWDJAPAN.com (in Japanese). 2021-01-02. Retrieved 2021-01-16.
  7. ^ "BerBerJin や Dog など渋谷・原宿の古着屋が集結する一夜限りの "Vintage Fashion Show" が開催". HYPEBEAST.JP. Retrieved 2021-01-16.
  8. ^ "adidas Originals がサステナブル仕様に生まれ変わった Stan Smith を祝したトークセッションを開催". HYPEBEAST.JP. 2021-04-14. Retrieved 2021-04-26.
  9. ^ "日本版「ハイプビースト」が新規事業に見出す勝機 女性向け「ハイプベイ」などで". WWDJAPAN.com (in Japanese). 2021-04-23. Retrieved 2021-04-26.
  10. ^ Kevin Ma Forbes.
  11. ^ Bain, Marc. "Streetwear is what happens to fashion when consumers start dictating the terms". Quartzy. Retrieved 20 November 2019.
  12. ^ "The Evolution of the Hypebeast: An Illustrated Guide". Complex. Retrieved 20 November 2019.
  13. ^ "All Your Questios About Hypebeasts, Answered". Bustle. Retrieved 7 September 2019.
  14. ^ Groce, Nia (15 March 2018). "Will the '90s Logo Trend Last? Here's What the Experts Have to Say". Footwear News. Retrieved 7 September 2019.
  15. ^ Ortved, John (Oct 12, 2018). "What 9 Hypebeasts Wore to Hypefest". The New York Times. Retrieved April 5, 2020.
  16. ^ Witte, Rae (Sep 26, 2018). "HYPEBEAST Is The Latest Media Site To Jump On The Conference Bandwagon". Forbes. Retrieved April 5, 2020.
  17. ^ Penny, Daniel (October 17, 2018). "Gucci Mane Among the Hypebeasts". The New Yorker. Retrieved April 5, 2020.

See also

Retrieved from "https://en.wikipedia.org/w/index.php?title=Hypebeast_(company)&oldid=1078723429"