Lauren Flaherty
 | This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these messages)
|
Lauren Flaherty | |
|---|---|
| Alma mater | Syracuse University |
| Occupation | Chief Marketing Officer |
| Employer | CA Technologies |
| Title | Chief marketing officer and executive vice president, CA Technologies. |
| Successor | Incumbent |
| Website | www.ca.com |
Lauren Flaherty was the chief marketing officer and executive vice president of CA Technologies,[1] an enterprise software firm.
She joined CA in August 2013, after two consecutive CMO roles with Juniper Networks and Nortel Networks[2] and a 25-year marketing career at IBM. In addition to her role at CA, Flaherty serves on the board of directors for Xactly Corporation.
Prior to joining CA, Flaherty served as CMO of Juniper Networks. At Nortel, Flaherty was responsible for all marketing and built the first fully integrated marketing operating model, aligning corporate, product and regional marketing to unified execution, financial management and results reporting.[citation needed]
Flaherty’s career in IBM marketing spanned 25 years. She held senior executive roles in IBM Corporate Marketing, Software and Systems Business Units and Latin America, and was a member of the IBM CEO Senior Leadership Team. Flaherty was the lead for all IBM global brand and advertising programs in the mid-1990s.[citation needed]
Early life and education
Flaherty holds a bachelor's degree from Syracuse University, New York.[2] She is married, has two children and lives in New York City.
References
- ^ "Juniper Networks Appoints Lauren Flaherty as Executive Vice President and Chief Marketing Officer". Reuters.com. Jan 28, 2009. Archived from the original on March 22, 2009. Retrieved 2009-03-05.
- ^ a b "Lauren Flaherty Named Nortel's Chief Marketing Officer". NORTEL.com. April 17, 2006. Archived from the original on April 27, 2006. Retrieved 2009-03-05.