JoBlo.com
JoBlo.com is a website primarily focused on the film industry.
Overview
JoBlo.com was started in 1998 by Berge Garabedian (aka JoBlo), a movie reviewer who is known for critiquing movies from the perspective of an average movie-goer. The website's name is, in fact, a play on the term Joe Shmoe, and registered users of the website are known as 'schmoes'. In addition to JoBlo's own reviews, the site also features, but is not limited to: movie trailers, film scripts, previews of upcoming movies, screensavers, desktop wallpaper, interviews with celebrities, and a message board. This is in addition to its daily news articles and “DVD Clinic” featuring thousands of DVD reviews, DVD release dates and latest digital news items. The site also includes a sub-site called “Arrow in the Head”, which is run by The Arrow aka John Fallon, and focuses on horror movies including daily news updates, reviews, hot mistresses and plenty of commentary from The Arrow and his crew.
The website has received praise from film directors such as Steven Spielberg, Guillermo del Toro, Cameron Crowe and Kevin Smith, as well as from widely-circulated publications such as Entertainment Weekly In 2001, the site started holding an annual award's presentation for films that were most enjoyed by its visitors. These became known as "The Golden Schmoes". Often the winners of these awards were films that had large fan-bases, but limited critical praise.
A book, JoBlo.com Presents... the 50 Coolest Movies of All Time was released in 2002 featuring a foreword by film director Kevin Smith, and in-depth reviews of fifty select titles.