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WZZM's transmitter is further north than most stations in the market, and its signal (contour map pictured) does not cover Kalamazoo or Battle Creek.

More sales followed in the 1980s, including when Ronald E. Curtis, who owned the station in the early 1980s, died. The station was sold to the Capitol Cities Broadcasting Corporation, headed by Dick Oppenheimer; Oppenheimer then sold KOKY and KZOU 98.5 FM in late 1986 to George Duncan's Encore Broadcasting as part of a $38 million multi-city acquisition.^[1] GHB of Little Rock bought KITA in 1990

Sinclair's lack of interest in the available CBS affiliation left one other viable partner—WDJT-TV—but CBS first made a longshot attempt to purchase another local station. It offered to buy Christian television station WVCY-TV, owned by Wisconsin Voice of Christian Youth, for $10 million to convert it into its new Milwaukee affiliate. The deal was rebuffed; station owner Vic Eliason told CBS that the offer was "unreasonably low", "would be an act of consummate irresponsibility and a betrayal of trust for all our faithful supporters who believe in Christian family values", and would be hypocritical given that the station came into being to provide "an alternative to the swill that passes as network television".^[2] Even if Eliason had been willing to consider CBS' offer, WVCY-TV's antenna was mounted on WCGV-TV's tower under an agreement only permitting it for noncommercial use.^[3]

^ "Duncan Grabs Oppenheimer Group For $38 Million" (PDF). Radio and Records. October 17, 1986. p. 10. Retrieved May 30, 2019.
^ Flint, Joe (October 3, 1994). "Nay for Eye on affil buy". Variety. p. 168. ProQuest 1401389916.
^ Kirchen, Rich (October 1, 1994). "In CBS' search for a mate, Channel 24 still plays hard to get". Milwaukee Business Journal. Gale A16335176.

[1] "Duncan Grabs Oppenheimer Group For $38 Million" (PDF). Radio and Records. October 17, 1986. p. 10. Retrieved May 30, 2019.

[2] Flint, Joe (October 3, 1994). "Nay for Eye on affil buy". Variety. p. 168. ProQuest 1401389916.

[3] Kirchen, Rich (October 1, 1994). "In CBS' search for a mate, Channel 24 still plays hard to get". Milwaukee Business Journal. Gale A16335176.

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