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Archer (typeface)

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Archer
Archer
CategorySerif
ClassificationHumanist Slab serif
Designer(s)Tobias Frere-Jones
Jesse Ragan
FoundryHoefler & Frere-Jones

Archer is a slab serif typeface designed in 2001 by Tobias Frere-Jones, Jonathan Hoefler, and Jesse Ragan for text and display use in Martha Stewart Living magazine. A product of the Hoefler & Frere-Jones foundry, it is a proprietary face and not available to license for public use. The face is unique for combining the geometric structure of twentieth century European slab-serifs but imbuing the face with a domestic, less strident tone of voice.

A specimen of Archer can be seen here on he AIGA website