Archer (typeface)
Appearance
Category | Serif |
---|---|
Classification | Humanist Slab serif |
Designer(s) | Tobias Frere-Jones Jesse Ragan |
Foundry | Hoefler & Frere-Jones |
Archer is a slab serif typeface designed in 2001 by Tobias Frere-Jones, Jonathan Hoefler, and Jesse Ragan for text and display use in Martha Stewart Living magazine. A product of the Hoefler & Frere-Jones foundry, it is a proprietary face and not available to license for public use. The face is unique for combining the geometric structure of twentieth century European slab-serifs but imbuing the face with a domestic, less strident tone of voice.