Old Ezra 101
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| Type | Bourbon whiskey |
|---|---|
| Manufacturer | MGP Ingredients |
| Country of origin | Kentucky, United States |
| Alcohol by volume | 50.50% |
| Proof (US) | 101 |
| Related products | Heaven Hill |
Old Ezra 101 is a brand of Kentucky Straight Bourbon Whiskey owned and marketed by MGP Ingredients. Is bottled under the name Ezra Brooks Distilling.[1] It is charcoal filtered and typically bottled at 50.5% abv (101 proof).
The Old Ezra brand is owned by Luxco of St. Louis (formerly the David Sherman Company), which formerly didn't own a distillery. Old Ezra is distilled, aged, and bottled in Kentucky by Heaven Hill Distilleries for Luxco. Luxco opened Lux Row Distillery, located in Bardstown Kentucky.
Parent History
[edit]In 2006, the David Sherman Company re-branded itself to Luxco as a tribute to one of its co-founders, Paul Lux, and as a reflection of the current ownership of the company. As Luxco has grown it has remained family-owned.[2]
The company was born of humble beginnings back in 1958 when Paul A. Lux and David Sherman Sr. established the David Sherman Corporation as a private label bottler to serve the needs of distributors, wholesalers and retailers in the mid-west around St. Louis, Chicago and Milwaukee. During that time, Old Ezra was an 11-year-aged, 101-Proof bourbon whiskey. Since that time, the company has grown into a major producer, bottler, importer and marketer with an impressive portfolio of over 50 wine and spirit brands. Some of the whiskey brands that Luxco produces include: Ezra Brooks Kentucky Bourbon Whiskey, Rebel Yell, Bourbon Supreme, Yellowstone, Rebel Reserve, Wallstreet Whiskey, D. Nicholson 1843, and Davies County.
In April 2021, MGP Ingredients completed its acquisition of Luxco.[3]
Bottle types
[edit]The label itself has previously been compared in its own print advertising to Jack Daniel's, which itself borrowed its shape from Evan Williams.[citation needed] The product was formerly distributed in elaborate decanter-like bottles. It used to be sold in bottles with a cork cap, but now has a plastic replic-cork (plastic cap with a cork plug). The nature of its aging and the time over which it is aged combine to give it a rich, dark brown color that is visible through the bottle.
Varieties
[edit]Old Ezra Aged 7 Years (101 proof)
Ezra Brooks Black Label Kentucky Sour Mash (90 proof)
Ezra Brooks Blended Whiskey (80 proof)
Ezra Brooks Bourbon Creme (25 proof)
References
[edit]- ^ Ezra Brooks web site, accessed January 2017.
- ^ Luxco website History Archived 2016-08-01 at the Wayback Machine, accessed January 2017
- ^ Carruthers, Nicola (2021-04-06). "MGP completes $475 million Luxco acquisition". The Spirits Business. Retrieved 2023-10-10.