Jump to content

Draft:Intertrend Communications

From Wikipedia, the free encyclopedia

This is an old revision of this page, as edited by JigeshPatel (talk | contribs) at 19:39, 29 January 2024 (→‎History). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

  • Comment: You've fixed one failed source. I can't access it as it's behind a paywall, but however good it may be, a single source won't make much difference. Per WP:NCORP, we need to see significant coverage of this business in multiple independent and reliable secondary sources. DoubleGrazing (talk) 21:45, 2 January 2024 (UTC)
Intertrend Communications
IndustryMarketing, Advertising
Founded1991 in Long Beach, California
HeadquartersLong Beach, California
WebsiteOfficial Website

Introduction

Intertrend Communications is a Long Beach, California based advertising and marketing communications agency.[1] Beyond its Long Beach location, it has a regional office in Plano, Texas. The agency provides creative, media, brand planning, direct-marketing, interactive, design, and public relations services.

History

Intertrend Communications was founded in 1991 by Julia Huang, citing a desire to create marketing communications directly targeted towards the growing Asain American demographic.[2] In 2004 Intertrend was part of Toyota’s brand tagline shift, covering the Hispanic and Asian American markets.[3] By 2006 Intertrend entered the top 5 multicultural agencies in terms of revenue from marketing to Asian Americans.[4] In 2007, Intertrend work with AT&T was cited in AdAge’s “Top 10 Marketers In The U.S. Asian Market” list, where AT&T was listed as number 1.[5][failed verification] In 2008, Intertrend won an award in the Asian-American category in at Association of National Advertisers (ANA) Multicultural Excellence Awards for its work with State Farm.[6]

In 2011, Julia Huang & Intertrend were featured in NPR’s coverage on reaching the Asian American market with in language communications.[7] In 2012, Intertrend collaborated with WongFu producitions to produce a web series called Away we Happened, which garnered near 10 million views and high levels of user engagement, highlighting an early success in Asian American focused content marketing.[8] Additionally, for the aforementioned “Away We Happened” content series won a 2013 Bronze Effie.[9]

In 2021 in response to rising Anti Asian American sentiment as a result of the Covid-19 pandemic, Intertrend launched their Make Noise Today initiative.[10] In 2023 Intertrend, alongside Saatchi & Saatchi and Conill Advertising created a marketing campaign for the multicultural market for the newly redesigned Toyota Prius Prime.[11]

References

  1. ^ "Intertrend Long Beach Commerce Page". Retrieved 29 January 2024.
  2. ^ "interTREND Communications CEO Julia Huang". youtube.com. AnaheimU. Retrieved 2 January 2024.
  3. ^ Halliday, Jean. "TOYOTA UNVEILS NEW TAGLINE". adage.com. AdAge. Retrieved 2 January 2024.
  4. ^ "2006 Fact Pack" (PDF). AdAge.com. AdAge.
  5. ^ "Top 10 Marketers in the U.S. Asian Market". AdAge.com. AdAge. Retrieved 2 January 2024.
  6. ^ Wentz, Laurel. "McDonald's Snags Multicultural Award at ANA Conference". AdAge.com. AdAge. Retrieved 2 January 2024.
  7. ^ Ulaby, Neda. "Corporate America Takes On Multilingual PR". npr.org. NPR.
  8. ^ James, Meg. "Ad agency InterTrend uses Web to connect with Asians". LAtimes.com. Los Angeles Times. Retrieved 29 January 2024.
  9. ^ "2013 Multicultural Effie". Effie.org. Effie.
  10. ^ Angelos, Ayla. "Make Noise Today aims to combat Asian American hate crimes through stories, education and empathy". itsnicethat.com. It's Nice That. Retrieved 2 January 2024.
  11. ^ "Toyota Declares its Time for Fresh Perspective for All New 2023 Prius Prime". lbbonline.com. LittleBlackBook.
Retrieved from "https://en.wikipedia.org/w/index.php?title=Draft:Intertrend_Communications&oldid=1200557742"