Draft:Alex Center
| Submission declined on 9 February 2024 by DoubleGrazing (talk). This submission's references do not show that the subject qualifies for a Wikipedia article—that is, they do not show significant coverage (not just passing mentions) about the subject in published, reliable, secondary sources that are independent of the subject (see the guidelines on the notability of people). Before any resubmission, additional references meeting these criteria should be added (see technical help and learn about mistakes to avoid when addressing this issue). If no additional references exist, the subject is not suitable for Wikipedia. The content of this submission includes material that does not meet Wikipedia's minimum standard for inline citations. Please cite your sources using footnotes. For instructions on how to do this, please see Referencing for beginners. Thank you.
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Comment: Please remove all inline external links from body text; convert to inline citations where relevant. DoubleGrazing (talk) 16:04, 9 February 2024 (UTC)
Introduction
Alex Center is an American designer, creative director, podcaster and founder of the Brooklyn based, award winning branding studio CENTER. He grew up in Oceanside, NY. Prior to opening his own studio, he spent over a decade working for The Coca-Cola Company.[1] Much of his early career as Design Director was spent building the beverage brands vitaminwater, smartwater, and Powerade.[2] In 2018 he founded CENTER, and has since gone on to build and partner with global brands such as United Sodas of America, Kin Euphorics, Simulate, Conbody, and New Balance.[3] He has shared his story at numerous conferences, including Brand New and RGD Design Thinkers.
Early Life and Education
Center was born in 1984 in Oceanside, New York, where he grew up. He graduated from the University at Buffalo in 2006, where he received a BFA in Communication Design.[4]
Career
Center started his career as an intern for the New York Knicks and New York Rangers at Madison Square Garden.[4] In 2006, he was hired to be the first full time graphic designer at the beverage company Glaceau Energy Brands, where he designed for the brands vitaminwater and smartwater.[5]
In 2007, The Coca-Cola Company purchased Glaceau Energy Brands for 4.1 Billion dollars in the biggest beverage acquisition of all time.[6] After this acquisition, Center was the Design Director at The Coca-Cola Company from 2007 to 2017.[7]
Alex was named one of the 200 Best Packaging Designers in 2011 by Luerzers Archive.[8] In 2013, he started sharing his story with speaking engagements with The Dieline, American Institute of Graphic Arts (AIGA), HOW Design Live and as a guest on Debbie Millman's podcast, Design Matters.[9] In 2014, Alex was named a Person To Watch by GDUSA Magazine.[10] In 2015, he became a columnist for HOW Magazine, writing about the expanding landscape of In-House design.[11]
In 2017, left Coke to open his own branding and design studio CENTER. Today, Alex and his team are building and partnering with the iconic, new to world brands such as Kin Euphorics, Conbody, Liquid Death, Magic Spoon, Simulate, and United Sodas of America, as well as legacy brands such as Apple Inc., New Balance, and Coinbase.[3][12]
Personal Life
Center is married to Jacquelyn DeJesu Center, the founder and CEO of DEEJAYZOO, a femme-focused design and innovation company, and SHHHOWERCAP, a fashion-forward reinvention of the showercap.
References
- ^ "How Alex Center, Former Design Director at Coca-Cola, Gets Amazing Work from His New Creative Team". Working Not Working. Working Not Working. Retrieved 22 April 2024.
- ^ "Fireside Chat With Alex Center". AIGA. AIGA. Retrieved 22 April 2024.
- ^ a b Clark, Yaya Azariah. "Inside Center and its bold and striking approach to branding". It's Nice That. It's Nice that. Retrieved 22 April 2024.
- ^ a b Flatt, Michael. "Sporting a Brand". University at Buffalo. University at Buffalo. Retrieved 22 April 2024.
- ^ Drumm, Perrin. "6 Things Designer Alex Center Learned From Working at Coca-Cola". AIGA Eye on Design. AIGA. Retrieved 22 April 2024.
- ^ "The Coca-Cola Company to Acquire Glaceau, Maker of Vitaminwater, for $4.1 Billion". The Coca-Cola Company. The Coca-Cola Company. Retrieved 22 April 2024.
- ^ "Q&A: Coca-Cola's Alex Center". Adobe Creative Cloud. Adobe. Retrieved 22 April 2024.
- ^ Millman, Debbie. "Alex Center". PRINT. PRINT. Retrieved 22 April 2024.
- ^ "Alex Center". Design Matters with Debbie Millman. Design Matters Media. Retrieved 22 April 2024.
- ^ "50-Plus Years of GDUSA People To Watch". Graphic Design USA. Graphic Design USA. Retrieved 22 April 2024.
- ^ "Alex Center". Skillshare. Skillshare, Inc. Retrieved 22 April 2024.
- ^ Gosling, Emily. "Center Design looks to 'completely reinvent' soft drinks with minimalist United Soda branding". Creative Boom. Creative Boom Ltd. Retrieved 22 April 2024.