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Sonnyjim
OriginBirmingham, England
GenresHip-hop, alternative hip-hop
Occupation(s)Rapper, Producer
Years active2005- present
LabelsEatGood Records, Daupe!, Blah Records

Sonnyjim is a rapper and hip-hop producer from Birmingham, England.

He first began making music in 2005, steadily building an underground following, before reaching a significant buzz with his 2016 album Mud in My Malbec. His 2022 album White Girl Wasted with producer The Purist, featuring prominent U.S. artists MF Doom, Jay Electronica and DJ Premier, saw Sonnyjim gain more widespread attention.

Style and Works

Reviewers have noted Sonnyjim's laid back and nonchalant vocal delivery, with intricate lyrics covering topics of drugs, cooking and luxurious debauchery. His early influences include UK hip-hop artists like Skinnyman and U.S. east coast hip hop like Jay-Z, Nas and Roc Marciano.[1][2][3][4]

Throughout his career he has rapped with various noted U.S. hip hop artists, including MF DOOM, Jay Electronica, DJ Premier, Madlib, Roc Marciano and Buckwild.[5] Labels he has been involved with include Daupe! and Blah Records as well as collaborations with artists on Griselda Records like Conway the Machine and Westside Gunn.[6]

Career

Sonnyjim is from Birmingham, England, and is of Indian heritage.[7] He started rapping in the mid 2000s UK hip-hop scene, appearing on mixtapes alongside British artists like Stig of the Dump and Jehst.[8][9] Over the years he slowly built up an underground following, with releases like 2013's Psychonaut and the Purple Patch series, as well as founding his own label EatGood Records.[10][11]

His 2016 Mud in My Malbec garnered considerable underground attention, including features with New York rappers Westside Gunn and Heems.[11]

That sparked a run of collaborations with American rappers, from then until present. In 2018, Sonnyjim linked up with long-term aqquaintance The Purist after returning from Croatia's Outlook Festival. Their sessions resulted in the track Barz Simpson, which would eventually grow into the joint project White Girl Wasted.[12][13] The song title was inspired by the cartoon character Bart Simpson, the rapper David Bars and the saxophonist Gary Bartz.[7]

After recording Barz Simpson, the duo decided to contact MF DOOM for a guest verse on a whim, as they thought the track sounded like his style. Doom liked the track and recorded a verse, but soon got back to Sonnyjim and asked to license the track for an Adult Swim compilation. He and The Purist declined, but kept the track to themselves in order to expand their collaboration into a full album release.[1]

When the album dropped in 2022 the list of features including the posthumous verse from MF DOOM, alongside The Purist's eclectic sample-based productions and Sonny's laconic punchlines, saw the release gain wider attention. That included positive coverage from prominent music publications like Pitchfork, Rolling Stone and The Fader.[1][7]

In 2023, Sonnyjim made an appearance for a freestyle session on New York radio's Hot 97 show Real Late with Peter Rosenberg.[14]

Discography

Albums

  • Ortolan and Armagnac with Lee Scott (2023, Blah Records)
  • White Girl Wasted with The Purist (2022, Daupe!)
  • No Vi$ible Means of Income 2 with Giallo Point (2021)
  • Between the Lines with Da$h (2021)
  • Coke le Roc with Buckwild (2021)
  • A Joint Venture with Kev Brown (2021)
  • Spencer for Hire 2 & 3 (2020)
  • Tailor Made Ostrich with Must Volkoff (2020)
  • No Vi$ible Means of Income with Giallo Point (2020)
  • Spencer for Hire with Vic Spencer (2018, Daupe!)
  • Death by Misadventure with Conway the Machine (2018)
  • Mud in My Malbec (2016, Daupe!)

Sources

  1. ^ a b c Nast, Condé. "Sonnyjim / The Purist: White Girl Wasted". Pitchfork. Retrieved 2024-01-16.
  2. ^ Interviews, Clash Magazine Music News, Reviews &; ClashMusic (2022-11-18). "Magnetism, Peer Pressure, Pimping - Sonnyjim, The Purist Interviewed Features". Clash Magazine Music News, Reviews & Interviews. Retrieved 2024-01-16.{{cite web}}: CS1 maint: multiple names: authors list (link)
  3. ^ "Watch Sonnyjim's and the Purist's video for "Barz Simpson" feat. MF DOOM and Jay Electronica". The FADER. Retrieved 2024-01-16.
  4. ^ SONNY JIM ( UK HIP HOP ARTIST) // KILLA KELA PODCAST, retrieved 2024-01-16
  5. ^ Jones, Grant (2024-01-15). "Sonnyjim & Buckwild :: Coke Le Roc – RapReviews". Retrieved 2024-01-16.
  6. ^ Sonnyjim interview - Bucked Up #200, retrieved 2024-01-16
  7. ^ a b c Tagat, Anurag (2022-09-19). "U.K. Hip-Hop Duo White Girl Wasted Call on MF DOOM, DJ Premier and More on Debut Album". Rolling Stone India. Retrieved 2024-01-17.
  8. ^ "Purist & Sonnyjim on psychedelics, UK hip hop & working with MF Doom". Huck. 2022-09-05. Retrieved 2024-01-16.
  9. ^ Fish (gingerslim), Tim (2017-02-28). "SonnyJim: Interview". Brapp News. Retrieved 2024-01-17.
  10. ^ Radio, N. T. S. "SonnyJim | Discover music on NTS". NTS Radio. Retrieved 2024-01-16.
  11. ^ a b Fish (gingerslim), Tim (2017-02-28). "SonnyJim: Interview". Brapp News. Retrieved 2024-01-16.
  12. ^ "Watch Sonnyjim's and the Purist's video for "Barz Simpson" feat. MF DOOM and Jay Electronica". The FADER. Retrieved 2024-01-16.
  13. ^ Ways, Curious. ""Neither of us like the term UK hip hop": Sonnyjim and The Purist on carving their own lane". HUNGER TV. Retrieved 2024-01-16.
  14. ^ DAILY, GRM (2023-12-12). "Birmingham rapper Sonnyjim goes in on Peter Rosenberg freestyle". GRM Daily. Retrieved 2024-01-20.
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