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Joom

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Joom
IndustryE-commerce, fintech, logistics
FoundedJune 2016
FoundersIlya Shirokov, Yuri Ivanov, Ilya Rubin
HeadquartersPortugal,
Lisbon
Revenue85,949,307 Euro (2022) Edit this on Wikidata
−89,987,059 Euro (2022) Edit this on Wikidata
Total assets60,542,963 Euro (2022) Edit this on Wikidata
Number of employees
35 (2022) Edit this on Wikidata
Websitewww.joom-group.com

Joom is a Latvian group of e-commerce and fintech companies founded in June 2016. It also has offices in China, Hong Kong, Brazil, the USA and Germany.[1][2] At the end of 2022, Joom moved headquarters from Riga to Lisbon, Portugal.[3] Joom currently consists of three businesses.[4]

Overview

Joom Marketplace

Joom Marketplace is an e-commerce platform and mobile app that sells products from Asia and Europe. It was launched in 2016 in Riga, Latvia.[5]

Joom's app was launched in France, Spain, Germany in 2017.[6] Joom was the most downloaded shopping app in Europe for 2018 with more than 56 million installations.[7]

By the end of 2020, the app Joom has been downloaded 150 million times[8] in the European region.[9]

The platform is known to be mobile-first with around 83% of transactions being made on mobile, according to Mediametrie, a media and reference studies French company.[10]

In 2021, Joom joined the Product Safety Pledge initiative, which is an agreement to cooperate with the EU Member States to remove dangerous products from its websites.[11]

As of the beginning of 2022, Joom had over 400 million users worldwide[12] across iOS, Android, and the Web. The marketplace had 25 million monthly active users and 20 million active buyers.[13][14]

Joom became one of the first platforms that resumed the delivery of goods to Ukraine after the beginning of the Russian invasion of Ukraine.[15]

Since 2022, Joom has been supporting Latvian the Atis Kronvalds Foundation's “Talent Development Ranking”.[4]

JoomPro

In 2021, Joom launched JoomPro, a tech enabled turnkey solution for B2B importing goods from China. Today it is present in the Brazilian market only, while Mexico is being considered as the next possible market to enter. JoomPro aims to make global wholesale trade easy and efficient for everyone by handling the entire order processing, including choosing a supplier, quality control, documentation, logistics etc., i.e. everything until the order is shipped to the end customer.[16][17]

Onfy

Onfy is a pharmaceutical marketplace available for customers in Germany. It was registered in 2021 as Joom Pharm Solutions GmbH and launched in 2022 as Onfy.[18][19] Onfy's headquarters are located in Berlin.[20]

References

  1. ^ "Digital shopping app JOOM targets France in challenge to Amazon". Reuters. 2019-02-21. Retrieved 2022-03-23.
  2. ^ "Joompay launches its bill-splitting payment app across Europe to take on TransferWise and others". TechCrunch. Retrieved 2022-03-23.
  3. ^ Lab, Observador. "Joom abre o seu novo escritório em Lisboa". Observador (in European Portuguese). Retrieved 2023-07-18.
  4. ^ a b "Latvia's eCommerce giant, Joom, sponsors schools rating". baltictimes.com. Retrieved 2022-11-18.
  5. ^ conso, L. S. A. (2019-02-21). "Comment l'app russe Joom compte devenir le numéro 2 de l'e-commerce en Europe" (in French). {{cite journal}}: Cite journal requires |journal= (help)
  6. ^ "Digital shopping app JOOM targets France in challenge to Amazon". Reuters. 2019-02-21. Retrieved 2022-11-18.
  7. ^ "Top Shopping Apps in Europe for 2018 by Downloads". sensortower.com. Retrieved 2022-11-18.
  8. ^ "Looking to emulate Venmo, JoomPay preps a Euro launch for easy bill splitting and cash payments". TechCrunch. Retrieved 2022-04-18.
  9. ^ Butcher, Mike (2020-11-24). "Looking to emulate Venmo, JoomPay preps a Euro launch for easy bill splitting and cash payments". TechCrunch. Retrieved 2022-11-18.
  10. ^ "Joom, Wish, SheIn, des plateformes de commerce qui titillent Amazon". Capital.fr (in French). 2019-03-07. Retrieved 2024-04-15.
  11. ^ "Consumer Protection Pledge - European Commission". commission.europa.eu. Retrieved 2024-04-15.
  12. ^ "Labs of Latvia". labsoflatvia.com (in Latvian). Retrieved 2022-04-18.
  13. ^ "Comment l'app russe Joom compte devenir le numéro 2 de l'e-commerce en Europe". lsa-conso.fr (in French). Retrieved 2022-04-18.
  14. ^ "Tech in Asia - Connecting Asia's startup ecosystem". www.techinasia.com. Retrieved 2024-04-15.
  15. ^ "Joom відновлює доставку "Укрпоштою" в Україну". Економічна правда (in Ukrainian). Retrieved 2022-11-18.
  16. ^ "JoomPro chega ao mercado de e-commerce brasileiro para impulsionar os negócios de pequenos varejistas". www.segs.com.br (in Brazilian Portuguese). 2024-04-18. Retrieved 2024-04-18.
  17. ^ "JoomPro, plataforma europeia de importação de produtos da China, expande operações para o Brasil". UOL (in Brazilian Portuguese). 2023-09-19. Retrieved 2024-04-18.
  18. ^ "Handelsregisterauszug von Joom Pharm Solutions GmbH (HRB 225442 B)". www.handelsregister-online.de. Retrieved 2022-11-18.
  19. ^ Adhoc, Apotheke. ""Apotheken dürfen nicht zum Plattform-Spielball werden"". APOTHEKE ADHOC (in German). Retrieved 2022-11-18.
  20. ^ "Labs of Latvia". labsoflatvia.com (in Latvian). Retrieved 2022-11-18.
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