Talk:Edelman (firm)
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My name is Jeffrey Treem and I work as an Analyst at Edelman on the company's Change and Employee Engagement Group. I started the entry on Edelman. I wanted to reveal my bias in order to respect the neutral point-of-view of Wikipedia. I understand that generally, Wikipedia frowns on individuals promoting their own organization, but I hope my one sentence entry demonstrates that my goal is to inform and not to market.
Please feel free to expand on this entry. My plan is to let the community expand the entry, and I will only weigh in again on this discussion page in order to correct inaccuracies. — Preceding unsigned comment added by Jtreem (talk • contribs)
- I found this on a disambig page and forked it between the surname definition and the company. I moved over the relevant talkpage message from the disambig page. I added the stub and expansion tags, as well as the NPOV one. JoeSmack Talk(p-review!) 03:09, 2 October 2006 (UTC)
Deleted addition that was promotional and non-relevant to entry. Jtreem 19:59, 22 February 2007 (UTC)
- I make an effort to fix what I saw were numerous errors of spelling, grammar, dead red links, style, etc. I removed all obvious spam, non-notable persons and trivia. There are real problems with editing an article with a POV. That's my effort. Anyone else? Bearian 15:58, 25 April 2007 (UTC)
Cleaning Up, Possible References
This article is quite a mess. It needs to be redone as an encyclopedia article, not a publicity brochure. Any Edelman people watching this page should please feel free to comment here on the talk page. We welcome your participation. Please review Wikipedia's conflict of interest guideline to help avoid any possible problems. Thank you!
Somebody who has a lot of time may want to pick through this list to see if there is something in here we can use. Jehochman (talk/contrib) 03:37, 26 April 2007 (UTC)
- "2002 worldwide fees of Independent firms with major US operations", O'Dwyers PR Daily, accessed 29.10.03.
- John Stauber, "Endangered Wildlife Friends Are Here!", PR Watch;, Volume 8, No. 3, Third quarter 2001.
- "In NGOs we trust", Spin of the Day, December 18, 2000.
- "Mormons will use Olympics to cast positive image of church", O'Dwyers PR Daily, March 20, 2001.
- "PR shares blame", O'Dwyers PR Daily, May 3, 2001.
- Greg Miller and Leslie Helm, "Microsoft Plans Stealth Media Blitz; Publicity: Campaign to conjure image of public support called just a proposal by firm",The Los Angeles Times, April 10, 1998, pages 1 and 8. A copy of the story has been posted to [1]
- "Edelman provides crisis PR to Red Cross", O'Dwyers PR Daily, November 8, 2001.
- "Edelman works on estate tax", O'Dwyers PR Daily, February 22, 2001.
- "Edelman handles Wampler recall,O'Dwyers PR Daily, October 16 2002.
- "Food Industry Hires PR help for obesity issue", Spin of the Day, November 22, 2002.
- "Edelman Drops British American Tobacco Account", Spin of the Day, July 25 2003. For a more detailed overview of BATs' social reporting project see Bob Burton and Andy Rowell, "British-American Tobacco's Socially Responsible Smoke Screen", PR Watch, Vol 9 No 4, fourth quarter 2002.
- "Edelman Defends France's Sodexho From Congressional Attack", Spin of the Day, March 31, 2003.
- Bob Burton and Andy Rowell, "From Patient Activism to Astroturf Marketing", PR Watch, Volume 10, No. 1, first quarter 2003.
- John N. Frank, "IL official denies reports on Edelman deal", PR Week, February 23, 2004.
- Anita Chabria, "ANALYSIS: 'Pay-to-play' political deals could cost PR public's trust", PR Week, March 1, 2004.
- cited in John Stauber and Sheldon Rampton, "Flack Attack", PR Watch, Volume 3 No 4, fourth quarter 1996.
- Center for Public Integrity (CPI), "Defense Policy Board Advisory Committee". (Members as of December 2002).
- "O'Dwyer's Directory of PR Firms, O'Dwyers PR Daily, accessed 30 October 2003.
- "Cancun picks Edelman", O'Dwyers PR Daily, February 7, 2002. Accessed 29 October 2003.
- "Edelman lands Puerto Rico,O'Dwyers PR Daily, July 12, 2002. Accessed 29 October 2003.
- "Edelman does trade PR for Jordan", O'Dwyers PR Daily, May 11, 2001.
- Ravi Chandiramani, "Edelman to woo Britons to visit US", PR Week, March 26 2004.
- Hamilton Nolan, "Edelman fills new diversity post, buys SCH", PR Week, November 22, 2004.
- Keith O'Brien, "Edelman's blog directory to educate clients about influential new media," PR Week (sub. req'd.), April 4, 2005.
- Hamilton Nolan, "Ex-Morgan Stanley execs use Edelman to oust CEO", PR Week, April 25, 2005. (Sub req'd.)
- Beth Herskovits, "PhRMA picks Edelman for state outreach effort", PR Week, May 5, 2005. (Sub req'd.)
- Hamilton Nolan, "Comms battle likely to continue despite Morgan Stanley CEO stepping down", PR Week, June 15, 2005. (Sub req'd).
- "Edelman Hires RedState Blogger", O'Dwyer's PR Daily, September 21, 2005.
- Hamilton Nolan, "Edelman joins Wal-Mart list of PR agencies", PR Week, September 29, 2005. (Sub req'd)
- Ian Hall, "Edelman, Burson land global deals with unified Shell", PR Week, Oct 3, 2005. (sub req'd).
- Mark Hand, "API highlights oil industry challenges despite record profits", PR Week, November 11, 2005. (Sub req'd).
- Michael Barbaro, "Wal-Mart Enlists Bloggers in P.R. Campaign", New York Times, March 7, 2006.
- Hamilton Nolan, "Shell mobile marketing effort drives home its fuel message," PR Week (sub req'd), February 15, 2007.
- Jeffrey Goldberg, "Selling Wal-Mart", New Yorker, April 2, 2007.
- Yeah, in general this article is an NPOV nightmare - I'm going to tackle it some and see what I can do to clean up. JoeSmack Talk 15:44, 9 May 2007 (UTC)
- There. I've cleaned house. I removed all the O'Dwyer's links because they require subscription access, and most of the PR watch links were either broken or linked back to O'Dwyers after a sentence or two summary. There was also a whole ton of self-published unverifiable information presented as fact that linked back to Edelman's website or a blog of an employee, and so I removed almost all of that stuff. Please, please PLEASE anyone who makes major contributions, read the reliable sources guideline! No original research! Make your source verifiable! And as for all articles, use this discussion page to ask any kind of questions relating to the article and editing it you'd like! JoeSmack Talk 17:17, 9 May 2007 (UTC)
Justin, Thanks a lot for cleaning up this entry, it was a MESS. A couple of quick things I wanted to ask about. 1) Is it generally policy to not link to articles that require subscription access? I feel this is rather limiting (I ask this not in reference to the O'Dwyer's stuff, but other relevant publications like PR Week or Ad Age or such) 2) Would things like the types of business Edelman does be relevant? It seems that there is a lot of Encyclopedic-type information that is lacking here.
As stated earlier, I will not edit the actual content of the article, just continue to participate on this page.
Thanks again for all your help cleaning this up.Jtreem 22:17, 9 May 2007 (UTC)
- Hi hi! 1) Well, if someone cannot see the article to verify the information (either because of subscription or the link is dead), it isn't a verifiable source. If you'd like to be sure, head over to Wikipedia_talk:Verifiability and ask there, they'd be able to give you a for-sure-answer. Also read reliable source guidelines at Wikipedia:Reliable sources - it doesn't just focus on verifiability but on neutrality and original research. 2) To discern notability of information for Edelman, you might want to check out the guidelines for notability at Wikipedia:Notability, and more specifically Wikipedia:Notability (organizations and companies). Their discussion pages are again a valuable resource for specific inquiries if you still have doubts. Hope this helps; I'd love to see this article grow to be great! JoeSmack Talk 22:59, 9 May 2007 (UTC)
- Hey, just a heads up, the entry says controvery instead of controversy.Jtreem 13:43, 14 May 2007 (UTC)