Mark Penn
Mark J. Penn is worldwide CEO of the public relations firm Burson-Marsteller and president of the polling firm Penn, Schoen and Berland Associates.[1] In September 2007, he released a book titled Microtrends: The Small Forces Behind Tomorrow's Big Changes, which examines and illuminates small trends sweeping the world.[2]
Career
Penn has served as a fellow at the New Politics Institute. He advised United Kingdom Prime Minister Tony Blair "for his successful run for a third term." Penn is best known for serving as President Bill Clinton's pollster and political adviser for the 1996 re-election campaign and throughout the second term of the administration. He also ran the polling and messaging and was part of the media team for the successful Senate campaign of Hillary Clinton, serving as her chief campaign adviser.
He advises organizations and companies on a wide range of image, branding and competitive marketing assignments. He has been a key adviser to Bill Gates and Microsoft since the late 1990s.[3] His present firm .Burson-Marsteller has been linked to controversial security firm Blackwater and struggling subprime mortgage lender Countrywide. [1]
His book, Microtrends, published by Penguin Press, examines how small ideas can catch fire and lead to big changes. For example, Penn shows how a mere one percent of the American public, or 3 million people, can create a “microtrend” capable of launching a major business or even a new cultural movement, changing commercial, political and social landscapes.[4]
2008 Clinton Campaign
Penn serves as Hillary Rodham Clinton's chief strategist for her 2008 presidential campaign.[5] One of Clinton's opponents, former Senator John Edwards, has compared Penn to GOP political mastermind Karl Rove. [2]
References
External links
Sources
- James Carville and Mark J. Penn, "The Power of Hillary," Washington Post, July 2, 2006.
- Jeffrey H. Birnbaum, "A Few Degrees of Separation From Hillary Clinton's Top Adviser", Washington Post, February 20, 2007; Page A11.
- Anne E. Kornblut, "Clinton's PowerPointer. With Data and Slides, a Pollster Guides Campaign Strategy," Washington Post, April 30, 2007.
- Ari Berman "Hillary, Inc." The Nation, May 16, 2007.
- Mark Schmitt, "Penn, Inc.," The American Prospect (web only), March 22, 2007.
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