Baconator
The Baconator sandwich is a hamburger sold by the international fast-food restaurant chain Wendy's. It is one of their late-teen–to–young-adult, male-oriented products.[1]
Product description
The Baconator consists of two 4oz. beef patties, two slices of American cheese, six strips of bacon, mayonnaise, ketchup on a premium bun. It is considered by many a gift from god. There is evidence to suggest that it was first spawned by the Soviet Union in the mid 1950's to "clog the arteries of democracy".
History
The Baconator was introduced in June 2007 as part of a "back to basics" reorganization by Wendy's new CEO Kerrii Anderson.[2] The addition of the product is part of a push to add menu items that appeal to 18-34 year old demographic and expand late night sales. This product and others coupled with a new advertising program, Wendy's saw a slight up-tick in store sales of approximately 11% during its previous five fiscal quarters ending in October 2007.[1] As part of the introduction, the Baconator become a numbered value meal item in the US and Canada, with the number varying by market area.
Advertising
Commercials for the Baconator feature a middle-aged man in a black and white world, wearing the pigtails of the Wendy's logo, which are colored in red--the only area of color in the scene. This technique was previously used in the films Sin City and Schindler's List.
As a cross promotion with the Canadian Football League, The Baconator has been named the official burger of the League[3].
Naming and trademarks
The name Baconator is a common law mark of Wendy's International and is displayed with the "raised "TM" (™) symbol in the US and Canada.
References
- ^ a b "Wendy's review continuing". USA Today. 2007-10-25. Retrieved 2007-12-11.
The company will also update its value menu to focus on the critical 18- to 34-year-old customer and try to re-energize it's late night business.
{{cite web}}: Check date values in:|date=(help) - ^ Andrew Martin (2007-11-24). "A Turnaround Plan That Includes Baconators". the New York Times. Retrieved 2007-12-11.
The company has improved its marketing, with quirky "red wig" television ads, and it has introduced a variety of products like the hefty Baconator sandwich, she says.
{{cite web}}: Check date values in:|date=(help) - ^ Kick for a Million Details
See also
External links
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