Ad-ID
Ad-ID
Ad-ID is the industry standard identifier for all forms of media. It replaced the ISCI® system in 2003. [1]
Advertising Digital Identification, Ad-ID, is a Web-based system that generates a unique identifying code for each advertising asset, enabling advertisers, agencies and the media to improve upon current ad-related processes and capitalize on emerging technologies and marketing opportunities.
Developed by the American Association of Advertising Agencies (AAAA) and the Association of National Advertisers, Inc., (ANA), Ad-ID uses the TV standard, ISCI® commercial coding system as the foundation and replaces all other methods used to identify advertising assets.
With Ad-ID there is one standard code that works across all industry systems bringing consistency to asset identification and enabling the digital exchange of information, e-business, and other industry advancements.
Ad-ID codes are computer generated through a secure, Web-accessible database, located at www.ad-id.org. Ad-ID codes are 12 digits in length, four alpha and eight alphanumeric characters. The first four alpha characters are company identification prefixes. All existing ISCI® prefixes are grandfathered into the Ad-ID system. Advertisers without an ISCI prefix will need to obtain a new Ad-ID company prefix.
Ad-ID is a collaborative database of ad information.
Critical information about each ad and campaign can be entered into Ad-ID. Details of the ad, where and when it will run, clearance status, usage restrictions, related executions, and other vital information can be accessed by authorized users 24/7. The collaborative system enables real-time communications of data across offices and resources. Advertisers and agencies control their secure Ad-ID accounts and permit users to create codes, input data, and/or view ad information. Only those individuals who are authorized to use Ad-ID for specific brands are given access to the system. Ad-ID is easy to use, accounts are highly confidential, and advertising codes and vital data about each ad can be accessed, shared, and analyzed for years to come.
Technology
The Ad-ID system uses a web interface and a set of custom APIs to manage the system and integrate with customers systems. The system uses a unique algorithm to maximize the use of the 12 digit codes.
The Ad-ID system required the last 4 characters of a code to increment from the left to right, and to cycle through numbers and letters. Ad-Id codes are 12 digits, however, many legacy systems only accept 10 digits, this algorithm allowed for the creation of the maximum number of unique codes using only the first 10 digits, creating 1296 combinations instead of 99 before a duplicate is encountered within position 9 and 10 of the code.
The algorith was written by Wesley Warren of Vexcom, the development partner of Ad-ID.
Users
Who uses Ad-ID? Some of the largest companies in the world use Ad-Id everyday to maange and track their advertising assets. Companies such as Microsoft, Adobe Systems, Ford, BMW, Pepsi, HP
Updates
[3]In October of 2007 ISCI was officially withdrawn from the marketplace and replaced by Ad-ID.