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Fox's Biscuits

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This is an old revision of this page, as edited by Sally Anne (talk | contribs) at 15:26, 11 June 2008 (Undid revision 218641322 by 81.0.144.218 (talk)). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

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Fox's Biscuits is a biscuit manufacturer in Batley, West Yorkshire, England. They were purchased by Northern Foods in 1977.[1] They are known for their Sports biscuits (invented by David Glen in 1971) and Ginger Nut biscuits (invented by Alexander Johnson in 1992). They also manufacture Classic biscuits, a chocolate coated crunchy biscuit which does not contain any coconut. Fox's Biscuits added glucose to the Malted Milk recipe that they acquired by purchasing Elkes.

The Managing Director for a number of years was Scotsman James Montgomerie, father of golfer Colin Montgomerie.[2]

Biscuit products

The Fox's Biscuits website has detailed nutritional and allergy information as well as descriptions of each product. Below is a list of current biscuits sold by Fox's:

  • Rocky (Chocolate, Caramel, Orange)
  • Echo (Mint, Oranage, Chocolate) review
  • Classic review
  • Cookie Bars
  • Triple
  • Viennese (Chocolate, Double Chocolate) review
  • Millionaire's Shortcake
  • Shortcake Rounds
  • Extremely Chocolatey Cookie
  • Chunk Cookie (Dark Chocolate, Milk Chocolate, White Chocolate)
  • Crunch Creams (Ginger review, Golden, Chocolate Fudge)
  • Creams (Rich Tea, Jam Ring, Malted Milk, Nice, Classic)
  • Crinkles (Butter review, Ginger, Coconut, Milk Chocolate)
  • Dunked (Oaty, Shortcake)
  • Sports
  • Party Rings review
  • Minis (Buttery and Oaty)
  • Creations review
  • Speciality
  • Speciality Brandy Snaps review
  • Favourites
  • Luxury Chocolate Carton
  • Wholemeal Cracker (Original, Tomato & Red Pepper, Cheese & Onion, and Sunflower Seed & Honey)

Vinnie

On May 28th 2008 Fox's Biscuits added value to the £1.95bn[3] biscuit category with a new TV ad campaign and £5million[4] support package.

The idea of "Vinnie" - a "highly connected" Italian American "businessman" from New Jersey was developed with the animation team behind Disney's The Chronicles of Narnia, MPC and Mother London. The supporting entertainment led website was developed by Sheffield agency, Dig for Fire.

Dubbed a "danda", a cross between a dog and a panda, Vinnie is Fox's number one fan who has traveled across the Atlantic to make sure everybody knows who makes his favourite biscuits.

See also

References

  1. ^ "Our history". Northern Foods. Retrieved 2008-01-18.
  2. ^ The Scotsman
  3. ^ AC Nielson Scantrack 52 w/e to 26th Jan 2008
  4. ^ Mark Sweeney guardian.co.uk, Wed 28th May 2008


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