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Luxury car

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Luxury vehicle is a marketing term for a vehicle that provides luxury — that which is beyond strict necessity — in exchange for increased cost to the buyer.

The term suggests a vehicle with greater equipment, performance, construction precision, comfort, design ingenuity, technological innovation, or features that convey brand image, caché, status, or prestige — or any other discretionary feature or combination of features.

The term may be applied to any body style — from minivan to convertible, crossover or sport utility vehicle — and to any size vehicle, from small to large.[1]

Though widely used, the term is broad, highly variable, ambiguous and abstruse — and lacks both measurability or verifiability. "What is a luxury car to some.. may be ‘ordinary’ to others." [1]

In some nations such Australia, a luxury car is defined as one whose value exceeds a certain threshold[2] (see: Luxury Car Tax).[3] while in Portugal, a luxury car is defined by the cubic capacity of the engine.[citation needed]

References

  1. ^ a b "Consumer Behaviour / Luxury Automobiles" (PDF). J. Anurit, K. Newman, B. Chansarkar.
  2. ^ "Luxury Car Tax" Australian Customs Notice - 2001/58, 1st September 2001, retrieved on 2008-05-24.
  3. ^ Bills Digest No. 159 1998-99, A New Tax System (Luxury Car Tax) Bill 1999, retrieved on 2008-05-24

See also