Festival Foods
Festival Foods is a grocery store chain in Wisconsin and Minnesota. The company operates a total of 13 stores in Appleton (two stores), De Pere, Eau Claire, Fond du Lac, Green Bay (two stores), Holmen, La Crosse, Marshfield, Onalaska, Oshkosh, and New London,WI. Opened in 1946, the company's Skogen's Market store in Onalaska was closed in the summer of 2007.
Festival Foods employs more than 3,000 full-time and part-time employees.
History
Starting in 1946 with $500 of borrowed money, Paul and Jane Skogen arranged to have their first load of groceries delivered on credit to their 3,000-square-foot store in Onalaska. After acquiring a number of IGA stores over the years and then going in favor of the Festival Foods concept, the company currently has 13 Festival Foods stores.
In 1976, Paul Skogen died. His son, Dave, and his wife, Barb, along with son, Mark, and daughter, Sue, are now the sole owners. The Skogen family is active in the company's day-to-day operations and can be seen cutting meat, stocking shelves, bagging groceries or even cashiering. The hands-on approach that started with Paul and Jane Skogen has guided this company over the years.
Festival's marketing slogan: The Boomerang Theory, where every business decision is based on one question: Will it bring the customer back? Company's slogan: Great stuff for not a lotta money!
In 2008, Festival Foods will open its newest store in Manitowoc, Wis., and future stores are planned.
External links
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