Jump to content

TravelMuse

Add links
From Wikipedia, the free encyclopedia

This is an old revision of this page, as edited by TravelMuse (talk | contribs) at 06:23, 15 August 2008 (creating a page for TravelMuse, Inc. and its travel web site). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

(diff) ← Previous revision | Latest revision (diff) | Newer revision → (diff)
TravelMuse
File:TravelMuseLogo.gif
Type of businessTravel planning service
FoundedKevin Fliess and Eric Wood
Headquarters
Los Altos, California
URLhttp://www.travelmuse.com
LaunchedJune 2008

TravelMuse is a travel planning Web site that provides help in finding inspiration, planning and booking a vacation. TravelMuse combines original editorial content and destination city guides with extensive research and planning tools.

Visitors to TravelMuse can read weekly articles written by seasoned writers, use the industry’s first Inspiration FinderTM to discover destinations, create trip plans via the TravelMuse Planner, and make airline, hotel, car, cruise and package reservations through a booking engine. More information about TravelMuse offerings can be found below in the “Products” section.

TravelMuse is free to use and generates revenue from advertising and travel bookings. Reservations and bookings made on TravelMuse.com are powered by World Choice Travel, a division of Travelocity.com LP, a Sabre Holdings company.

History

TravelMuse was founded in April 2007 by co-founders Kevin Fliess (CEO) and Eric Wood (VP of Products). The company has raised more than $3.5 million in funding from Azure Capital and California Technology Ventures. TravelMuse is headquartered in Los Altos, California.

Products

  • TravelMuse Articles and Features: provide the foundation for content on TravelMuse.com. Articles and features are written by a team of professional writers and local experts, with a focus on family travel.
  • TravelMuse Guides: list more than 100,000 points of interest, including city guides, dining, hotels, attractions and shopping.
  • TravelMuse Inspiration FinderTM: helps travelers discover destinations by entering parameters such as budget, number of travelers, preferred vacation activities and desired travel time.
  • TravelMuse Planner: offers a place to gather travel research from TravelMuse and across the Web, and share information with companions, family and friends.
  • TravelMuse Blogs: share travel experiences, news and advice to travelers while embracing social media. TravelMuse has three blogs: TravelMusings blog, Company blog and Photo blog.

Travel Industry Needs

The online travel industry continues to grow exponentially, exceeding the growth rate of the overall travel market (both offline and online combined). In 2007, online leisure/unmanaged business travel comprised more than one-third of the total travel market, according to travel industry research group, PhoCusWright[1].

Although the online travel industry continues to innovate, consumer research has shown that numbers of frequent and infrequent travelers are still frustrated with researching and buying travel online[2]—especially with the lack of personalization to meet specific, individual travel needs[3]. As the industry evolves from its current state of Travel 2.0 to Travel 3.0, industry analysts anticipate a focus on providing a more personalized experience in addition to more intuitive planning and booking tools to meet the demands of growing numbers of online travel users.[4]

References

  1. ^ PhoCusWright U.S. Online Travel Overview, Seventh Edition, November 2007
  2. ^ Forrester’s NACTAS 2006 Q1 Ultimate Consumer Panel Travel Online Survey
  3. ^ Henry Harteveldt Forrester Research quoted in the NY Times, October 2007
  4. ^ PhoCusWright Consumer Travel Trends Survey, Tenth Edition, June 2008
Retrieved from "https://en.wikipedia.org/w/index.php?title=TravelMuse&oldid=232059013"