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Travelocity is an online travel agency and was founded and owned by Sabre Corporation. It is now wholly owned by Expedia.[1] Travelocity is based in Dallas, Texas, in the United States. in Europe was a sister site of Travelocity, sold to Swiss-based Bravofly Rumbo in December 2014.[2] In recent years, businesses and sites once owned and operated by Travelocity, including Travelocity Business, Zuji and IgoUgo, were sold or shut down as Travelocity focused on its core consumer travel business.[3][4]


American Airlines began offering customer access to its electronic reservation system, Sabre, in 1978 to travel agencies, and in the mid-1980s on the CompuServe Information Service and GEnie to consumers under the "eAAsySabre"[5][6] brand name. This service was extended to America Online in the 1990s. The CEO of the eAAsySabre was Kathy Misunas.[7]

Travelocity was created in 1996 as a subsidiary of Sabre Holdings, itself a subsidiary of American Airlines, and was run by long-time Sabre information technology executive Terry Jones. As one of the pioneers of web-based disintermediation, was the first website that allowed consumers themselves not only to access Sabre's fare and schedule information, but also to reserve, book, and purchase tickets without the help of a travel agent or broker. In addition to airfares, the site also permits consumers to book hotel rooms, rental cars, cruises and packaged vacations.[7]

Travelocity gained momentum after AOL's travel portal became associated with the brand in 1999. In 2000, Sabre negotiated a merger of Travelocity with another early web travel company, Preview Travel. The resulting company was independently quoted on the NASDAQ exchange, with Sabre continuing to own around 70 percent of the combined company's outstanding stock. In 2002, with Travelocity's fortunes suffering from competition including Expedia and Orbitz, Sabre consummated a tender offer for the remainder of the outstanding shares in Travelocity and remerged the business into Sabre as a subsidiary. Jones left the company shortly afterward.

Also in March 2002, Travelocity acquired last minute travel specialist Site59’s CEO and founder, Michelle Peluso joined Travelocity with the acquisition as senior vice president, product strategy and distribution. Peluso became Travelocity’s COO in April 2003 and was then named president and chief executive officer of Travelocity in December 2003.[7]

In 2004, Travelocity introduced "The Roaming Gnome". Voiced by Harry Enfield, the Gnome has been a staple in Travelocity's advertising ever since. The original campaign was invented by Lisa Shimotakahara and Philip Marchington of McKinney & Silver, an advertising agency in Durham, North Carolina. The tagline, "You'll never roam alone", was written by John Guynn, a copywriter at the same agency. Avant Garde Studio, with lead artists, Amy Medford and Leonid Siveriver, worked with Philip Marchington to design/create the unique look of "The Roaming Gnome". Avant Garde Studio is also responsible for sculpting and painting the original 3d sculpture prototypes.

In 2005, Travelocity acquired to take in excess of 30 more brands under its banner in the UK.

Travelocity has a program called Travel for Good that offers a $5000 grant for a selected volunteer to participate in volunteer travel programs with various nonprofit organizations, including Habitat for Humanity, Globe Aware, and the American Hiking Society.

Under Peluso’s leadership, Travelocity has developed and launched a merchant hotel business, dynamic packaging functionality, and a private-label (ASP) distribution network, the Travelocity Partner Network. Many members of Peluso’s former management team at Site59 held senior management positions at Travelocity; namely, Jeffrey Glueck (Chief Marketing Officer), Tracey Weber (President, North America), Josh Hartmann (Chief Technology Officer) and Jonathan Perkel (Senior Vice President and General Counsel).

On January 8, 2009, the company announced that its CEO, Michelle Peluso would tender her resignation in order to get married and focus on bringing up a family, and that she is being replaced by long-time Sabre Sr. Executive, Hugh Jones.[8] In 2011, president and CEO Hugh Jones moved to sister company Sabre Airline Solutions, and Gilt Groupe president Carl Sparks was brought in as president and CEO of Travelocity. Sparks had been general manager of and before that was chief marketing officer at Expedia.[9]

In August 2013, Expedia Inc. announced it had signed a marketing agreement with Travelocity, where Expedia would power Travelocity's United States and Canadian points of sale, and Travelocity would focus solely on advertising their website. Beginning in November 2013, Expedia's hotel supply began flowing into Travelocity, with expected completion to take place in early 2014.[10]

In May 2014, CEO Carl Sparks stepped down from his position as CEO of Travelocity.[11] After the departure of Sparks, Roshan Mendis, President of Travelocity was named to manage operations of Travelocity's operations in the Americas, while Matthew Crummack, CEO of was named to manage operations in Europe.

In January 2015, Travelocity was sold by Sabre Corporation to Expedia, Inc. for $280 million.[12]

In November 2015, Travelocity hired Assembly in New York to handle US media. Until then, media had been handled by Publics Groupe's Zenith Media.[13]


In July 2012, the U.S. Department of Transportation fined Travelocity $180,000 after discovering that Travelocity’s “flexible dates tool” did not always include fuel surcharges that were part of many international airfares in violation of the Department’s rules requiring all carrier-imposed surcharges and fees to be included in every advertised fare. In addition, the DOT found that the customer was informed only on the final page before purchasing the ticket that some itineraries required a paper ticket with a minimum additional delivery fee of $29.95.[14]

In August 2012, Travelocity faced a viral controversy when it offered a $200 coupon code to attendees at the National Federation of the Blind annual conference in Dallas. After the NFB posted the code on Twitter without mentioning the attendee restriction, Travelocity retweeted it without noticing the error but deleted the tweet a day later. After some travel blogs and message boards resposted the code, many ineligible travelers used the code.[15] Travelocity responded by cancelling all trips that used the code who weren't on the list of attendees at the NFB annual conference. This resulted in a barrage of complaints from customers angry to see their trips suddenly cancelled.[16][edit] Logo was an online travel agency that aimed to make "the best deals available at the last minute." The site was launched in May 2000 by travel and tourism professionals from The Boston Consulting Group (BCG), and was further developed and backed by iFormation Group, a partnership between BCG, Goldman Sachs and General Atlantic Partners.

Named for the 59th minute, Site59 assembled inventory in real time from industry suppliers, including major airlines, hotel companies, car rental companies and specialty providers worldwide. In addition to its own web site, Site59 operated a private label distribution (ASP) product, powering last-minute sections of Travelocity, AOL Travel, CheapTickets, Yahoo! Travel, American Airlines Vacations, Delta Air Lines Vacations, Continental Airlines Vacations, Northwest's, and, among others.

In March 2002, Travelocity acquired Site59 for $43 million in cash. Site59’s CEO and founder, Michelle Peluso joined Travelocity with the acquisition as senior vice president, product strategy and distribution. Peluso became Travelocity’s COO in April 2003 and was then named president and chief executive officer of Travelocity in December 2003.

As of early 2005, many members of Peluso’s former management team at Site59 held senior management positions at Travelocity, namely Jeffrey Glueck (Chief Marketing Officer), Damon Tassone (Deputy CEO,, Tracey Weber (Chief Operating Officer, Travelocity North America), Richard Harris (Senior Vice President, Strategy and Business Development), Josh Feuerstein (Senior Vice President and Hotel Segment Manager), Josh Hartmann (Vice President, Software Development) and Jonathan Perkel (Vice President & Deputy General Counsel). Site59 ceased operations in 2011 and now directs to the travelocity site.

AllHotels[edit] was an online hotel reservation site owned by Travelocity. The site was founded in 1997 by Richard Irwin, acquired by Online Travel Corporation (OTC) in 2002,[17] and later acquired by in 2004.[18] AllHotels joined the Travelocity portfolio of companies through Travelocity's acquisition of in 2005. AllHotels was a hotel only site where customers book online, but pay the hotel at checkout.

Travelocity Business[edit]

Travelocity Business was a full-service corporate travel agency that allowed companies to plan, buy and manage their travel through its online and offline capabilities. Travelocity Business was sold to Atlanta, Georgia-based BCD Travel on June 18, 2013 [19] and to Bellevue, Washington-based Expedia on January 23, 2015.

See also[edit]


  1. ^ Michael J. De La Merced. "Expedia Buys Travelocity for $280 Million in Cash". The New York Timesaccessdate=2015-06-26. 
  2. ^ " sold to Swiss travel firm in £76m deal". Retrieved 2015-06-26. 
  3. ^ "Travelocity sells Asia-Pacific agency Zuji to Webjet for $25 million - Tnooz". Retrieved 2015-06-26. 
  4. ^ "RIP IgoUgo - the review site Travelocity wanted to compete with TripAdvisor - Tnooz". Retrieved 2015-06-26. 
  5. ^ Gutis, Philip S. (1989-12-23). "More Trips Start at a Home Computer". The New York Times. Retrieved 2015-06-26. 
  6. ^ Lewis, Peter H. (1992-01-12). "Booking With a Computer". The New York Times. Retrieved 2015-06-26. 
  7. ^ a b c Schaal, Dennis (2016). "The Definitive oral history of online travel". Skift. Retrieved 15 June 2016. 
  8. ^ [1] Archived August 15, 2009, at the Wayback Machine.
  9. ^ "Travelocity replaces CEO with former exec - Tnooz". Retrieved 2015-06-26. 
  10. ^ Charisse Jones, USA TODAY (23 August 2013). "Expedia to provide key services for rival Travelocity". Retrieved 2015-06-26. 
  11. ^ "Has CEO Carl Sparks ended his trip with Travelocity? - Dallas Business Journal". Dallas Business Journal. 8 May 2014. Retrieved 2015-06-26. 
  12. ^ Dastin, Jeffrey (2015-01-23). "Expedia Inc acquires Travelocity in $280 million deal". Retrieved 2015-06-26. 
  13. ^ Gianatasio, David. "Travelocity Hires a New Media Agency to Crack the Code Around Millenials". Ad Week. Ad Week. Retrieved 6 November 2015. 
  14. ^ "DOT Fines Travelocity for Violating DOT Price Advertising Rule". Department of Transportation. Retrieved 2015-06-26. 
  15. ^ Baltimore Sun (10 August 2012). "Travelocity NFB dispute - Baltimore Sun". Retrieved 2015-06-26. 
  16. ^ Danielle Kurtzleben. "Good Deed Gone Viral Creates Web Headache for Travelocity". US News & World Report. Retrieved 2015-06-26. 
  17. ^ "Online Travel Corporation (OTC) Buys All-Hotels". Retrieved 2015-06-26. 
  18. ^ " to amend parity provisions throughout Europe". Retrieved 2015-06-26. 
  19. ^ "BCD Travel". Retrieved 2015-06-26. 

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