Shane's Rib Shack
| Company type | Private (franchise) |
|---|---|
| Industry | Dining |
| Founded | 2002 |
| Headquarters | Atlanta, GA, USA |
| Products | BBQ |
| Parent | Raving Brands [1] |
| Website | http://www.shanesribshack.com/ |
Shane's Rib Shack, a fast casual BBQ franchise, is known for its slow-cooked baby back ribs, hand-chopped chicken and pork, and southern sides according to its website. [2]
History
The original shack was founded in 2002, in rural McDonough, Ga. by Shane and Stacey Thompson. It was acquired by Atlanta-based Raving Brands, a multi-concept franchisor which franchises other chains including Planet Smoothie, Doc Greens, The Flying Biscuit, Boneheads and Monkey Joe’s, its only non-foodservice operation, in 2004. [3]
The Founder
In 2001, Shane Thompson and his wife Stacey bought an old, beat-up roadside shack that was for sale to open a family restaurant. Shane left a career as a medical device salesman, and armed with a pipedream and his granddad’s BBQ sauce recipe, Shane opened Shane’s Rib Shack in 2002, on Highway 155 in McDonough, Ga. [4]
Shacks
The original shack was a tin roof building complete with an outhouse. The locations have come a long way since then to become what Shane's Rib Shack calls "Shabby Chic." The locations are made to resemble a shack, in an upscale way. [5]
Awards
Top Movers & Shakers, 2007 - Fast Casual Magazine [6]
Top Movers & Shakers, 2005 - Fast Casual Magazine [7]
Best Barbecue Ribs – Best of the Bay 2008, Pensecola, FL [8]
Best Barbecue Overall – Best of the Bay 2008, Pensecola, FL [9]
Best Barbecue, 2007 – Gwinnett Magazine [10]
Growth
In five years, Shane's Rib Shack has made its mark as the nation's fastest-growing fast-casual BBQ restaurant and expects to have 500 locations by the close of 2010. Shane's has grown from two locations in 2004[11] to 85 locations in 2008. [12]
Food
Shane’s is famous for its sauce[13] and everything it touches – baby back ribs, its trademark heaping pork sandwich,[14] chopped barbecue chicken platters and made from scratch sides. Shane’s smokes the meat overnight, hand chops it in the morning and serves it daily.[15]
National Promotions
2007
Shane's Rib Shack targeted tailgaters with party platters - Shane's Rib Shack introduced new party platters for tailgating and football-watching parties. The platters contained either baby-back ribs, chicken wings or chicken tenders and came in two sizes to feed either five to six people or 10 to 12 people. [16]
2008
Shane's Rib Shack kicked off BBQ season with free ribs - Shane's Rib Shack celebrated May, the official BBQ month, by giving away free ribs to the first 100 customers at every location on Saturday, May 17, 2008. [17]
Shane's Rib Shack gives free tenders on Election Day - Shanes Rib Shack will give away a free chicken tenders meal to all customers on November 4, 2008, Election Day. [18]
- ^ Raving Brands Corporate
- ^ Shane's Rib Shack Official Web Site
- ^ "Shane's Rib Shack, New Fast-Casual BBQ Concept, is Smokin'; Raving Brands Sets Ambitions for Leadership Position in Latest Fast Casual Segment". Bison, IFA publication. November 18, 2005.
{{cite news}}: Cite has empty unknown parameter:|coauthors=(help) - ^ "Shane's Rib Shack". The Cook's Warehouse. 2008.
{{cite news}}: Cite has empty unknown parameter:|coauthors=(help) - ^ "Rib joint to bring Southern flair". The Columbus Dispatch. July 24, 2007.
{{cite news}}: Cite has empty unknown parameter:|coauthors=(help) - ^ "2007 Top 100 Movers & Shakers". Fast Casual Magazine. January, 2007.
{{cite news}}: Check date values in:|date=(help); Cite has empty unknown parameter:|coauthors=(help) - ^ "2005 Top 100 Movers & Shakers". Fast Casual Magazine. January, 2005.
{{cite news}}: Check date values in:|date=(help); Cite has empty unknown parameter:|coauthors=(help) - ^ "Best of the Bay, 2008". Pensecola News Jouranl. May 15, 2008.
{{cite news}}: Cite has empty unknown parameter:|coauthors=(help) - ^ "Best of the Bay, 2008". Pensecola News Jouranl. May 15, 2008.
{{cite news}}: Cite has empty unknown parameter:|coauthors=(help) - ^ "Best of Gwinnett, 2007". Gwinnett Magazine. 2007.
{{cite news}}: Cite has empty unknown parameter:|coauthors=(help) - ^ "Shane's Rib Shack Celebrates Five Years of American BBQ". Hotel News Source. March 29, 2007.
{{cite news}}: Cite has empty unknown parameter:|coauthors=(help) - ^ "Shane's Rib Shack offers free Election Day meal". Nations Restuarant News. October 13, 2008.
{{cite news}}: Cite has empty unknown parameter:|coauthors=(help) - ^ "Shane's Rib Shack Celebrates Five Years of American BBQ". Hotel News Source. March 29, 2007.
{{cite news}}: Cite has empty unknown parameter:|coauthors=(help) - ^ "Get Messy With Shane's Chopped Barbecue Pork". Washington Post. September 27, 2007.
{{cite news}}: Cite has empty unknown parameter:|coauthors=(help) - ^ "7 restaurants sign up for EpiCentre project in uptown Charlotte: Raving Brands offers variety of concepts". Charlotte Observer. November 3, 2006.
{{cite news}}: Cite has empty unknown parameter:|coauthors=(help) - ^ "Shane's Rib Shack targets tailgaters with party platters". Nation's Restaurant News. October 22, 2007.
{{cite news}}: Cite has empty unknown parameter:|coauthors=(help) - ^ "Shane's Kicks Off BBQ Season with Free Ribs". Reuters.com. April 28, 2008.
{{cite news}}: Cite has empty unknown parameter:|coauthors=(help) - ^ "Shane's Rib Shack offers free Election Day meal". Nation's Restaurant News. October 13, 2008.
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