Fakhar-e-Alam
Template:Infobox musical artist 2 Fakhar-e-Alam (Urdu: فخر عالم) (b. January 19, 1972 in Lahore, Pakistan) is a Pakistani actor, VJ and singer, popular for introducing the pop/bhangra genre of music in Pakistan. He is the grandson of Akleem Akhtar, popular mistress of Pakistan's second Military dictator Yahya Khan. She is also known as General Rani meaning General's Queen in English.[1] Though he is still considered a pioneer of pop/bhangra music culture in Pakistan, now he is trying to gain ground by hosting tv shows and appearing in military/governmental sponsored music shows.
Early career
Alam burst into the scene in 1993 by launching the super hit single "Bhangra Pao" and establishing himself as the king of pop/bhangra/rap music in Pakistan. The single then made way as the first Pakistani video to be shown on MTV. Though not isolating himself from music, he simultaneously began to host the music show "Music Channel Charts", interestingly the same program which launched Alam's debut single.
Following his first album and VJing stint, he jointly performed "Pyar diyaan Gallaan" with the bands Fringe Benefits and Arid Zone. Though his patriotic single 'Proud Pakistani' with Nadeem Jaffery was notable, Alam's later albums did not make any ground in the Pakistani music scence. He later switched to acting and hosting TV shows. Fakhar also starred in a Lollywood movie 'Very Good Dunya, Very bad Log' as a hero along with filmstar Nirma - the movie did not meet much success. After his continuous failure in music and acting, he virtually ended his musical career, nevertheless continuing his hosting career.
Hosting
For GEO Television, Fakhar-e-Alam successfully hosted the show Bolain Kya Baat Hai (English: Tell us what the matter is) telecast on GEO Super in which he interviewed various sports personalities and discussed cricket and other sports-related events. The show and its host proved to be very popular with the audiences.[2]Though he no more hosts the show, Fakhar provides background voice for the channel's promos.
Alam and Alam
Fakhar-e-Alam is currently CEO of Alam and Alam company which is dubai based. His words for his company are :
" I have been in the business of putting smiles on the faces of people for a long time. To see people smile, be happy because of you is a brilliant feeling, and I always wanted to expand this feeling into business.
Through Alam and Alam I wish to accomplish the same, make people happy, make people smile, by ensuring that our clients/customers get satisfactory services in a rich and friendly environment.
Whether it is media services, real estate brokerage, luxury transport, business set up in UAE or shipping and logistics, I have asked each member of the Alam and Alam team to ensure that you are treated with utmost care and dedication. For all those who invest with us or through us, I want to see everyone get the absolute advantage. Why settle for less, when you can achieve much more"[3]
This company is also planning to launch its office in Karachi and has also being advertising in Lahore in Property Standard magazine's Nov 08 issue which is pakistan's first real estate magazine and has set new standards in property market.
Discography
Albums
- Falam Connection (2001)
- Rap Up (1994)
- No More School Remixes (1995)
- Laut Aao (1996)
- Malang (1997)
Trivia
- Though unsuccessful in his music career, Alam has a huge fan base and is respected for his untiring relief efforts in the wake of October 8, 05 Earthquake in Pakistan.
- He has unsuccessfully tried to popularize a new stage name, Falam, for himself.
- He claims to be the first Pakistani rapper of international standard.
References
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