Roy Spence
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Roy Spence founded the advertising agency GSD&M Idea City in 1971. Based in Austin Texas, the agency has past and current clients that include Wal-Mart, Southwest Airlines, BMW, AT&T and Chili’s. They are also accredited with the slogan, "Don’t Mess With Texas." [1]
Biography
Roy was born in Brownwood, Texas in 1948. In 1967 he enrolled at UT Austin, and went on to found Idea City in 1971.[2] In 2004, he won the Distinguished Alumnus Award from The University of Texas. The American Advertising Federation and Texas Monthly magazine have previously named Spence Adman of the Year and Adman of the Century respectively. [3] Roy and his wife, Mary, live in Austin and have three children. [4]
Books
In September 2006, The Amazing Faith of Texas by Roy Spence and the People of Texas was published by the University of Texas Press. The author traveled to small and large cities throughout Texas, exploring the idea of “faith”. [5]
In February 2009, Spence’s second book will be published. [It’s Not What You Sell, It’s What You Stand For]] was co-authored with Haley Rushing.
References
- ^ http://www.hoovers.com/gsd&m-idea-city/--ID__52465--/free-co-factsheet.xhtml Hoover’s executive summary
- ^ http://www.hoovers.com/gsd&m-idea-city/--ID__52465--/free-co-factsheet.xhtml Hoover’s executive summary
- ^ "Eyes of Texas Grads Are Upon Spence” Adweek. Author: P. Kelly Smith. Tuesday, September 28, 2004.
- ^ http://www.hoovers.com/gsd&m-idea-city/--ID__52465--/free-co-factsheet.xhtml Hoover’s executive summary
- ^ http://www.utexas.edu/utpress/books/speama.html UT Press Website, “The Amazing Faith of Texas; Common Ground on Higher Ground”
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