Fairway Market
 | |
| Industry | Retail |
|---|---|
| Founded | 1930s, Manhattan |
| Headquarters | New York |
Key people | Howie Glickberg, CEO |
| Products | Supermarket |
Number of employees | 1,900 |
| Website | www.fairwaymarket.com www.discoverfairway.com |
Fairway Market is a New York City grocery chain. As a prominent brand, Fairway Market has been described as a "legendary giant" and a bellwether for trends in nationwide grocery consumption.[1] In 2007 Specialty Food Magazine named Fairway one of the country's six Outstanding Specialty Food Retailers for the Specialty Food Trade.[2] As of 2009 the company employs around 1,900 staff.[citation needed]
History
Nathan Glickberg opened the first fruit and vegetable store in 1940 at 74th and Broadway in Manhattan[3]. Today his grandson, CEO Howie Glickberg, co-owns the four store chain[4][5]. The flagship store is still located at the original Broadway location with larger outposts in Harlem[1], the Red Hook area of Brooklyn[6] and Plainview[7].
Locations
The original Fairway Market on Broadway between 74th and 75th was once a modest produce shop[citation needed]. By 1997 it had expanded to a multi-story venue dominating an entire city block.[8] The store is characterized by floor-to-ceiling assortments of produce and by the company's private-label brands of cheese, meats, fish, specialty foods and organics[1]. A café serves sandwiches, burgers, and breakfast fare by day and becomes a steakhouse by night[6].
Fairway's Harlem location opened in 1995, in a space significantly larger than its Upper West Side parent. The Harlem store's Cold Room, a frigid 11,000-square-foot enclosure that contains the store's offerings of meats, seafood, and dairy products,[9] lends out jackets to customers[citation needed]. A year after opening the store was threatened with closure, having applied for a wholesale rather than retail trading permit.[10]
In 2001, Fairway Market opened their third store in Plainview, Long Island and in 2006, opened their most recent store in Red Hook, Brooklyn.
Next year Fairway Market, which boasts the highest sales volume per square foot of any US grocer, will open its first store outside New York in neighboring Paramus, New Jersey in March 2009.[11]
Online Presence
The domain fairwaymarket.com is Fairway Market’s main presence on the web and currently allows visitors to find more information relating to Fairway Market’s four locations. The site also allows visitors to find more information about their store departments such as seafood, produce, organics and butcher among others. Visitors may purchase specialty and private label items along with gift baskets on the e-commerce area of the website.
Fairway Market also runs a video-based website, www.discoverfairway.com, which features weekly interviews with various employees and their chef, Mitchel London. Along with videos, the site includes information such as weekly specials, FAQ’s and interactive polls. Posted every week are popular recipes from Fairway Market along with recipes uploaded by visitors.[12]
References
- ^ a b c Witchel, Alex (November 1, 1995). "Irrepressible Appetites". New York Times. Retrieved 8 February 2009.
Nowhere is this more true than on the Upper West Side, where two legendary giants, Fairway Market and Zabar's...have found themselves competing for an ever-growing market. Even food professionals are looking to these six blocks on Broadway, from 74th Street to 80th Street, as a laboratory for a nationwide trend in the accelerating consumption of prepared foods.
- ^ Everage, Laura (June 2007). "Fairway Market: Great food in volume". Specialty Food Magazine. Retrieved 8 February 2009.
- ^ Grace, Matthew (25 April 2006). "Fairway Watch". New York Observer. Retrieved 8 February 2009.
- ^ Fabricant, Florence (17 May 1989). "An Even Richer Butter". New York Times. Retrieved 8 February 2009.
- ^ Fabricant, Florence (17 May 2006). "FOOD STUFF: Fairway opens its Brooklyn doors". New York Times. Retrieved 8 February 2009.
- ^ a b Meehan, Peter (17 April 2007). "Two new markets, with food to stay". New York Times. Retrieved 8 February 2009.
- ^ Fickenscher, Lisa (13 May 2008). "Fairway continues metro expansion". Crane's New York Business. Retrieved 8 February 2009.
- ^ Fabricant, Florence (1 October 1997). "Food stuff: Changing tastes in chocolates". New York Times. Retrieved 8 February 2009.
- ^ Pristin, Terry (21 December 2000). "Fairway Pays $6.5 Million For Properties in Harlem". New York Times. Retrieved 8 February 2009.
- ^ "Save the Harlem Fairway". New York Times. 15 February 1996. Retrieved 8 February 2009.
- ^ Verdon, Joan (15 March 2008). "Fashion Center Adding Fairway Market". NorthJersey.com. North Jersey Media Group. Retrieved 8 February 2009.
- ^ Meoli, Daria (February 2009). "How Fairway plans to stay unique while doubling the size of its business". The New York Enterprise Report. Retrieved 20 February 2009.