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Unicru

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Unicru logo
Unicru logo

Unicru is an American computer software company that produces software for Human Resources departments. In particular it provides products and services that allow[citation needed] companies to measure the quality of job applicants and their suitability for particular positions by giving them personality tests. Many of their customers are large retailers such as Lowe's,[1] Hollywood Video, Hastings Entertainment, Albertsons, Circuit City, Toys R Us, PetSmart,[2] Best Buy,[3] Whole Foods and Blockbuster Video.

Unicru was founded in 1987 as Decision Point Data and is headquartered in Beaverton, Oregon. It acquired two other software companies: Guru.com in 2003 and Xperius (formerly Personic) in 2004. The Guru.com URL and logo were subsequently sold to eMoonlighter.com which now operates under the Guru.com brand.

In August 2006, Kronos announced it had acquired Unicru.[4]

Web-based personality test

Unicru utilizes a timed multiple choice test as a means of determining employment eligibility. The multiple choice questions are in a format where you pick either 'Strongly Agree', 'Agree', 'Not Sure/Somewhat Agree', 'Disagree', or 'Strongly Disagree'.

In late 2008, criticism of the Unicru test emerged. Some individuals have posted "answer keys" online, indicating the "correct" answers to the standard questions list, such that would yield a perfect score.[5] The answer key revealed, among other things, that only "strong" answers (agree or disagree) are considered "correct", while the nominal agree and disagree answers were always considered incorrect.[6]

Although Unicru uses web-based software, they do not follow industry standards. They only support the Windows operating system and either the Microsoft or Netscape web browsers.

See also

References

  1. ^ "Customer Success Accelerates Unicru Growth". Internet Retailer. 2004-08-18. Retrieved 2008-08-30.
  2. ^ Earnshaw, Eliza (2006-01-13). "Unicru grows in face of fierce foes". Portland Business Journal. Retrieved 2008-08-30.
  3. ^ Francis, Mike (2004-02-18). "With growth, Unicru dares to dream of IPO". The Oregonian. Retrieved 2008-08-30.
  4. ^ "Kronos to Reach Beyond Workforce Management With Unicru Buy". Gartner. 2006-07-18. Retrieved 2008-08-30.
  5. ^ http://news.google.com/news/url?sa=t&ct=us/0-0&fp=49861eb0070dbe74&ei=EVuGSbPNHYnSlQTT2ZCrAw&url=http%3A//www.montanasnewsstation.com/Global/story.asp%3FS%3D9291853%26nav%3Dmenu227_3&cid=0&usg=AFQjCNFXhpIhkqPXa6dY1H5QWZP-u7NPLQ
  6. ^ http://www.timothyhorrigan.com/documents/unicru-personality-test.answer-key.html