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Set Enterprises

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Set Enterprises, Inc., is a card game publishing company based in Fountain Hills, Arizona. Set Enterprises produces several dedicated-deck card games and that have won several Mensa Select awards from American Mensa[1].


Set Enterprises, Inc. is a family owned and operated business with a global presence; its games are sold all across America and in over 15 countries around the world. Set Enterprises, located in Fountain Hills, Arizona, is a leading developer of award winning family and educational games with five games currently on the market: SET®, Quiddler®, Five Crowns®, Xactika®, SET CUBED®. Recently, Set Enterprises entered into license agreements to make some of its games available in new and exciting ways, such as online, electronic handheld games, syndicated puzzles, mobile phones and interactive television. Games from Set Enterprises have received numerous awards from such organizations as MENSA, Games Magazine, Parents Magazine, Dr. Toy, Parents’ Choice, Teachers’ Choice and ASTRA[2].


Set Enterprises was founded by Marsha and Robert Falco in 1990 and is now owned and operated by their daughter, Colette Falco. The company’s first game, SET, was developed by Marsha in 1974 while she was doing genetic research in Cambridge, England. Marsha was a Population Geneticist who was trying to understand whether epilepsy in German Shepherds is inherited. To study the genes and chromosomes in the dogs’ cells, Marsha created file cards with blocks of information for each dog. Because certain blocks of information were the same on each file card, she drew symbols to represent blocks of data, rather than writing out the data. She used symbols with different features (i.e., color, shading and number) to represent different gene combinations. While explaining the combinations on the cards to the veterinarians she was working with, Marsha decided that there could be some fun in the cards, and SET was born. Marsha spent years playing the game with family and friends before founding Set Enterprises and making SET available to the general public.


Card Games

Mobile Games

In 2005, Set Enterprises entered into a long-term licensing agreement with Mustang Mobile Games giving Mustang the exclusive rights to develop mobile phone and PDA versions of Set Enterprises' games[3].

References

  1. ^ Fluxx Wins Mensa Select Award, Looney Laboratories, Inc., March 25, 1999
  2. ^ [2]
  3. ^ Leading US card game, SET, being developed for Mobile Games Market, Mustang Mobile Games LLC, July 12, 2005

External links