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Third-wave coffee

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The Third Wave of Coffee is the genesis and establishment of coffee growers, coffee roasters and coffee retailers that are focused on achieving the highest form of culinary appreciation of coffee. The articulation of this movement was developed by Trish Skeie of Taylor Maid Farms and first appeared in a November 2002 article[1] of The Flamekeeper, a newsletter of the Roaster’s Guild, a trade guild of the Specialty Coffee Association of America. Nick Cho of Murky Coffee further defined the Third Wave of Coffee in his interview in March 2005 on National Public Radio’s All Things Considered program[2]. More recently the third wave of coffee has been chronicled by publications such as the New York Times, [3][4][5] LA Weekly[6][7][8], Los Angeles Times[9][10], La Opinion[11] and The Guardian [12].


In March 2008, Pulitzer Prize winning food critic Jonathan Gold of the LA Weekly defined the third wave of coffee by saying:

“The first wave of American coffee culture was probably the 19th-century surge that put Folgers on every table, and the second was the proliferation, starting in the 1960s at Peet’s and moving smartly through the Starbucks grande decaf latte, of espresso drinks and regionally labeled coffee. We are now in the third wave of coffee connoisseurship, where beans are sourced from farms instead of countries, roasting is about bringing out rather than incinerating the unique characteristics of each bean, and the flavor is clean and hard and pure."[13]


Notes