Verdanagate
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Verdanagate refers to the controversy and dissent that came forth after IKEA changed the main typeface used in its catalog to Verdana starting with the 2010 printing. After using a variation of the Futura typeface in its advertising and catalogs called Ikea Sans for many years, the company switched to Verdana. They cited reasons such as wanting to have the ability to use a single typeface in both print and web media on a global scale.
Disapproval of the change
A large number of bloggers and graphic designers expressed grave disapproval of the change almost immediately after its unveiling. Dissent was made public via online blogs and microblogging.[1] It generally revolved around the widely held perception of IKEA's product line as promoting innovative product and graphic design over the entirety of its existence. The catalog was one of the most printed documents in the world, being printed annually more than copies of the Bible.[citation needed]