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Nike Skateboarding

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File:Nike SB logo.jpeg
The Nike SB logo, back in its earliest days its products still carried the skateboarding products created by Nike, Inc. which mainly consist of shoes and clothing. Nike launched this line in March 2002 in an effort to enter the rapidly growing skateboarding market.

Nike Skateboarding is the Nike brand for its line of shoes, clothing, and equipment for the skateboarding market. SB stands for skateboarding.

History

In the 1980s, skateboard companies started to pop up around the globe. However, skateboarding still had a relatively small community—not enough to attract serious interests from major shoe companies, who were battling it out for precious basketball shoe territory. This gave smaller companies a chance to gain ground in the skateboarding market. Skateboarders mainly used Converse and other types of basketball shoes such as original Nike Blazer. Although Nike never officially entered the skateboarding market in the 1980s, many of its shoes gained a following in the skateboarding community because skateboarding shoes and basketball shoes share many similarities. Strong grips, durable ankle support, and relative comfort were some of the offerings that attracted skaters to Nike shoes. However, they were not considered the most desirable skate shoes due to the "underground" nature of skateboarding at that time, and many skateboarders rejected Nike because they believed the brand was too commercial.

The 1990s saw the rise of skateboarding into prominence and the vast improvement of skate shoe technology, with DC Shoes making major advances in shoe design. The company added stronger fabrics, multidensity rubber, gel pockets, plastic eyelets that encased exposed shoelaces, and soles with a gumlike grip that improved foot-to-board traction.

In the mid-1990s, skate shoes went mainstream. Their evolution was influenced as strongly by popular culture as by the demands of skateboarding. The loud, blocky skate shoe fell from favor as the hip-hop culture of the 1990s eventually died out. Nike started to experiment with the market by reissuing many of its older models in the late-1990s.

In 2002, after failing to enter the skateboard market, Nike came out with the SB brand standing for skateboarding. Nike SB had released Nike SB Dunk Lows with padded tongues and collars with the "Zoom Air" in soles to attract skateboarders to shoes similar to the padding in DC Shoes and Vans. After not selling the Dunks well, they released four other models. The Nike SB Angus, Nike SB FC, Nike SB Delta Force and Nike SB URL. Just like the Dunks these didn't sell well either.

In 2004, Nike SB tried hard to stay in the skateboarding industry so they decided to sign Paul Rodriguez. to give more fame to the Nike SB name.

In 2005, Nike SB gave Paul Rodriguez his own pro model shoe named the Nike SB P-Rod. After selling Nike SB's star shoe, it gave the company some recognition to the skateboarding market. That same year one of Nike SB's spokespersons, Lance Mountain, decided to release the Nike Blazer SB, a suped-up version of the Nike Blazer basketball shoe from the early 1970's. They named it the Nike SB Blazer and added a few new features such as the padded collar and "Zoom Air" in soles.

Ever since signing Paul Rodriguez, it gave Nike SB a whole new look by selling more shoes and making other shoe models successful such as the Nike SB Tre and P-Rod II besides the ordinary Nike SB line. There are many Nike SB shoes that have collectible value or limited release status such as the Nike SB "What The Dunk" Dunks and the Nike SB "Tiffany" Dunks that were being bought by non-skaters and being resold for prices that were much greater than the MSRP.

Nike SB released their first video entitled "Nothing But The Truth" in 2007. The video consisted all the Nike SB Pros, Ams and some of the Flow riders.

In 2009, Nike SB gave rider Stefan Janoski his own pro model (aptly named the Zoom Stefan Janoski SB) as well as signed Eric Koston who had earlier in the year left Lakai Footwear. In addition, a video featuring the Nike SB Amateur team (known as "Debacle") released later in the year.

Shoe Models

Current Shoe Models

  • Abington 1 (October 2006 - May 2008)
  • Angus (August 2003 - May 2006)
  • Blazer 1, 4, 5 (May 2005)
  • Classic (January 2005)
  • Delta Force (July 2004 - February 2006)
  • Dunk 1, 2, 3,4, 5 (March 2002)
  • E-Cue (June 2003 - February 2005)
  • FC (December 2003 - May 2009)
  • Harbor (April 2007)
  • Janoski (May 2009)
  • P-Rod 5 (February 2005 - December 2006)
  • P-Rod II 1, 2(March 2007 - June 2009)
  • P-Rod III (August 2009)
  • Regime (April 2006 - September 2007)
  • Team Edition (June 2005 - August 2007)
  • Trainer (November 2005 - July 2006)
  • Trainer 2 (January 2008 - May 2009)
  • Tre (March 2006 - January 2008)
  • Tre A.D.(March 2008)
  • URL (December 2002 - July 2004)
  • Veloce (January 2009)
  • Verona 1 (May 2007 - July 2008)


1 Premium
2 High
3 Mid
4 Low
5 Elite

Future Shoe Models

  • Omar Salazar (Spring 2010)

Team

Pros

Ams

  • David Clark
  • Josh Szikszai
  • Daryl Angel
  • Clark Hassler
  • Theotis Beasley
  • Shane O'Neil

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