Hallmark holiday
"Hallmark holiday" is a disparaging term, used predominantly in the United States, to describe a holiday that is perceived to exist primarily for commercial purposes, rather than to commemorate a traditionally significant religious or secular event. public.
Related to "Hallmark Holiday" is the pop-culture term "Hallmark Moment." It can suggest either a serendipitous event or encounter, or a sappy emotional appeal, especially manipulation of emotion for financial gain.[1]
In 2009, David Axelrod, Senior Advisor to US President Barack Obama played down the significance of the "first 100 days of presidency", which receives much mainstream media news attention for new US Presidents, as a "Hallmark holiday".[2]
References
- ^ Caryn James, "For Your Consideration: Sappy Hallmark Moments" New York Times, March 2, 2006
- ^ [1]; "Obama marks 100th day in office", UPI '100 Days in the Footsteps of F.D.R. and L.B.J.", New York Times, 2 May 2009]
Further reading
- Linda Mooney and Sarah Brabant (1998). "[Off the Rack: Store Bought Emotions and the Presentation of Self". Electronic Journal of Sociology. 3 (4]http://www.sociology.org/content/vol003.004/mooney.html).
{{cite journal}}: External link in|issue= - Leigh Eric Schmidt (December 1991). "The Commercialization of the Calendar: American Holidays and the Culture of Consumption, 1870-1930". Journal of American History. 78 (3): 887–916. doi:10.2307/2078795.
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