Blue Sky Beverage Company
 | |
| Company type | Subsidiary (Nasdaq: HANS) |
|---|---|
| Founded | 1980 in Sante Fe, New Mexico |
| Headquarters | Corona, California |
| Products | Soft drinks, energy drinks |
| Subsidiaries | Hansen Natural |
| Website | blueskysoda.com |
Blue Sky Beverage Company is an all natural beverage company that produces a large selection of natural soft drinks and energy drinks. It is a fully-owned part of the Hansen Beverage Company.[1][2]
Blue Sky Beverage Company offers several beverage lines that promote a natural lifestyle. The beverage company has organic, all-natural, calorie-free, and tea soda lines. The company also manufactures a line of energy drinks. The original natural, real-sugar line of products was introduced in 1980 and was marketed towards people who were allergic to high-fructose corn syrup, or people that are attempting to eliminate it from their diets.
Blue Sky beverages are available in United States and Canadian natural food and grocery stores nationwide. The company was started in Santa Fe, NM in 1980, where it remained until it was purchased by Hansen Beverage Company in 2000. Blue Sky Beverage Company now operates out of Corona, CA. The southwestern look and feel of the artwork on the soda cans is reminiscent of the company's roots in New Mexico.
Sodas
Blue Sky All Natural Soda
The natural soda line is made of all-natural ingredients and is free of high-fructose corn syrup, caffeine and preservatives. Blue Sky currently offers 12 flavors of natural sodas: Lemon Lime, Creamy Root Beer, Wild Raspberry, Orange Creme, Grapefruit, Grape, Jamaican Ginger Ale, Dr. Becker, Creme Soda, Cola, Cherry Vanilla Creme, and Black Cherry. [3]
Blue Sky Organic Soda
Blue Sky Organic Soda is made exclusively from organic ingredients and contains no caffeine or preservatives. Blue sky currently offers six flavors of organic sodas: Black Cherry Cherish, Root Beer Encore, Orange Divine, New Century Cola, Lemon Lime, and Ginger Ale.[4]
Blue Sky Free
In 2009, Blue Sky Beverage Company launched Blue Sky Free, a zero-calorie, caffeine-free all-natural soft drink line. Blue Sky Free is made with Truvia™, an all natural sweetener from the Stevia plant. It comes in five flavors: Cherry Vanilla Creme, Lemon Lime, Jamaican Ginger Ale, Creamy Root Beer, and Cola.[5]
Blue Sky Tea Soda
Blue Sky Tea Soda is all-natural with 35mg of antioxidant ECGC in every serving. It comes in four flavors: Imperial Lime, Raspberry, Pomegranate, and Peach Mist. [6]
Blue Sky Premium Ginseng Soda
Blue Sky Premium Ginseng Soda is all-natural with 200mg of Panax Ginseng. It comes in 4 flavors: Creamy Root Beer, Cola, Pomegranate, and Jamaican Ginger Ale.[7]
Energy Drinks
Blue Sky Beverage Company manufactures also several different energy drinks. "Blue Energy" is an energy drink similar to Red Bull.[8] "Juiced Energy" contains 50% juice. Both "Blue Energy" and "Juiced Energy" come in both 16oz. and 8.3oz cans. "Cafe Energy" is a line of indulgent natural coffee energy drinks that comes in Vanilla Sky and Mocha flavors. "Cafe Energy" is packaged in 15oz. cans. [9][10]
Blue Sky Shots
In 2010, Blue Sky introduced a line of three natural functional shots in 2.5oz. shot bottles. Blue Energy shot is a natural energy shot with the same functional ingredients as the original Blue Energy drink. Blue Sky Defense Shot with Energy Support is 100% Fruit Juice with the power of Blueberry Mangosteen and a unique functional blend including 1000% DV Vitamin C. Blue Sky Defense Shot with Immune Support is 100% Fruit Juice with the power of Acai Pomegranate and a unique functional blend, including 400mg of Echinacea.
Retired Products
Blue Sky Lite was a low-calorie beverage line sweetened with Lo Han that the company discontinued in 2008. "Blue Sport" was a line of natural thirst quenchers similar to Gatorade that the company discontinued in 2009.
Marketing
In 2010, Blue Sky launched a word-of-mouth marketing program called "Wanderers." The Blue Sky Wanderers are free-spirited individuals who are out and about supporting local businesses and community events in the Seattle and LA metro areas. Each brand representative drives their vintage VW bus as they wander their respective cities looking for ways to have fun and bring people together. You may see them grilling out in the park, hanging out at vinyl record shops, providing libations at the art gallery, or setting up an impromptu concert series with their favorite local artists.
Save Pets Send Tabs Program
Blue Sky products are made with blue tabs rather than the traditional silver ones. Under the Save Pets Send Tabs program, Blue Sky Beverage Company donated $0.10 to the Humane Society for every blue tab the company received. The program ran from 2005-2007.
References
- ^ http://www.hansens.com/products/products.php?subcat=19&color=more
- ^ http://stocks.us.reuters.com/stocks/fullDescription.asp?symbol=HANS.O&WTmodLOC=L2-LeftNav-8.5-FullDescription
- ^ http://www.blueskysoda.com/#/products/natural-soda
- ^ http://www.blueskysoda.com/#/products/organic-soda
- ^ http://www.creativemag.com/bev.html
- ^ http://www.blueskysoda.com/#/products/tea-soda
- ^ http://www.blueskysoda.com/#/products/ginseng-soda
- ^ http://drinkbluesky.com/products/index.php?cat=1
- ^ http://www.stagnito.com/fbr2006p3.php
- ^ http://drinkbluesky.com/products/index.php?cat=3