Jump to content

Tayto (Republic of Ireland)

From Wikipedia, the free encyclopedia

This is an old revision of this page, as edited by 137.222.142.27 (talk) at 13:30, 9 April 2010. The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

For the Northern Ireland-based firm, see Tayto (Northern Ireland)

Tayto
IndustryPotato chips
Founded1954
Headquarters
Ashbourne, County Meath
,
Ireland
Area served
 Ireland
OwnerLargo Foods
Websitehttp://www.taytocrisps.ie

Tayto is a major Irish crisps and popcorn manufacturer, credited with introducing cheese and onion crisps in 1959, having developed the technology to flavour crisps in the process.

Ownership

The company is owned by Largo Foods. Previously owned by Cantrell & Cochrane, they were based in Coolock, County Dublin, until their factory was closed in September 2005, when production was outsourced to Largo. Largo bought the brand in July 2006.

Produce

Some products do not contain potatoes; their Chickatees and Wheelies products marketed at children are made from corn starch, and their Chipsticks are made from reprocessed potato starch.

In the early 2000s, the company partially retargeted its product line towards the healthier eating market, with its low salt, low fat crisps, originally called LFC's, but in 2004 renamed to Honest.

Tayto has entered the Irish vocabulary (see Hiberno-English) as a synonym to crisp (noun) and as a genericized trademark, particularly in rural areas. e.g. "a bag of Taytos"

Largo foods have now added an autobiography for Mr Tayto

In 2006, Tayto tried to compel Irish band Toasted Heretic to destroy all copies of their album "Now in New Nostalgia Flavour", which featured an image based on "Mr Tayto": http://www.hotpress.com/news/2845652.html . The irony was that the image had been used since 1988 on Toasted Heretic's cassette album "Songs for Swinging Celibates".

Outside of Ireland

Tayto crisps, along with Club Orange, Lyon's Tea, Barry's Tea, and Galtee or Denny meat products are among the most commonly exported food products to Irish expatriates. [1] [2] [3]

Flavours

Tayto crisps come in several flavours - Cheese & Onion, Salt & Vinegar, Smokey Bacon, Ready Salted, Roast Chicken, Prawn Cocktail,pepper and spice and limited edition flavours such as Tex Mex.[4]

Other ranges of crisps are also sold by this company:

Tayto Ripples Crisps
A crinkle-cut crisp, available in two flavours:

  • Cheese & Onion
  • Sour Cream & Onion

Tayto Occasions
A premium crisp which comes in two flavours:

  • Thai Sweet Chili
  • Mature Cheddar Cheese & Spring Onion.

Also available are Tortilla Crisps in two flavours:

  • Cool
  • Nacho Cheese

Honest
A healthier snack - lower in fat and salt compared to standard Tayto crisps, these come in two flavours:

  • Cheese & Onion
  • Salt & Black Pepper

Also in the 'Honest' range:

  • Popcorn

Snax

  • Snax-Light and crispy potato puff, cheese & onion flavour.
  • Chipsticks-Salt & vinegar corn sticks.
  • Popcorn
  • Waffles-Bacon flavour
  • Texicanos-Corn chips in twp flavours, Cool Ranch and Chili
  • Mighty Munch (Formerly Monster Munch. Changed when Walker's broke into the Irish market.)
  • Treble Crunch Low-fat chip in farmhouse cheese & spring onion flavour
  • Wheelies
  • Jonnie Onion Rings
  • Snaps
  • Fives
  • Crunchos - Hot-Dog flavour American-style corn snack

References

  1. ^ The Irish National Tayto [1]
  2. ^ Being Irish; What Are We Like? [2]
  3. ^ about Irish emigration and the diaspora [3]
  4. ^ Tayto products webpage

Mr Tayto's site

https://www.taytocrisps.ie/home.asp

Retrieved from "https://en.wikipedia.org/w/index.php?title=Tayto_(Republic_of_Ireland)&oldid=354941500"