333 Premium Export Beer
33 Beer was the name of a Vietnamese-produced beer. It became well-known among American GIs during the war in Vietnam in the 1960s and 1970s. In 1975, when South Vietnam fell to the North Vietnamese, the communist government changed the name of the beer to "333 Premium Export Beer" in order to distance itself from its colonial origins.[1]
History
- Originated in France using German recipe and ingredients
- "Acquired the German label '33' at the turn of the century."
- Production moved to Saigon (now Ho Chi Minh City)
- Emerged as one of the leading beers in Vietnam
- Became popular among American GIs during the Vietnam War[2]
- Entered the American market in 1994