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The NPD Group, Inc. (formerly National Purchase Diary) is a leading North American market research company[1] founded in 1967 and provides consumer and retail information to manufacturers and retailers. Using actual sales data from retailers and distributors as well as consumer-reported purchasing behavior, NPD offers consumer panel and retail sales tracking services, special reports, modeling and analytics, and custom research.[2] Covered industries include apparel, appliances, automotive, beauty, consumer electronics, food and beverage, food-service, footwear, home improvement, housewares, imaging, information technology, movies, music, software, toys, video games and wireless.[2]
The NPD Group is headquartered in Port Washington, NY with offices across the United States, Japan, the United Kingdom, and the European Union.[2]
The company's Chief Executive officer is Tod Johnson.[2]
References
- ^ The NPD Group consistently ranks among the top 25 market research companies in the independent Honomichl Top 50 report, which the media and the research industry acknowledge as a credible source of information on the market research industry. For 2008, NPD ranked 12th according to this report.
- ^ a b c d NPD.com, company website, accessed 2007-03-26
External links
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